46 min
Done Properly, Category Design Creates Demand w/ Craig Rosenberg Category Thinkers
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- Marketing
Scale Venture Partners’ Craig Rosenberg joins us on the show to talk about how category design drives demand, how he mentors founders, and a handful of stories from the startup and VC trenches.
Craig is the Chief Platform Officer at Scale and long-time friend and collaborator of our co-host, Damp.
In this episode, we'll discuss:
Category design stories from Scale's portfolio.How Craig teaches young founders category design principles.Is it ever too late or too early to pursue category design?Common Point of View pitfalls.
If you want to join a free community of over 500 category designers and join these conversations, you can do so at CategoryThinkers.com
Connect with our guest and hosts on LinkedIn:
Craig Rosenberg
Mike Damphousse
John Rougeux
Pablo Gonzalez
Scale Venture Partners’ Craig Rosenberg joins us on the show to talk about how category design drives demand, how he mentors founders, and a handful of stories from the startup and VC trenches.
Craig is the Chief Platform Officer at Scale and long-time friend and collaborator of our co-host, Damp.
In this episode, we'll discuss:
Category design stories from Scale's portfolio.How Craig teaches young founders category design principles.Is it ever too late or too early to pursue category design?Common Point of View pitfalls.
If you want to join a free community of over 500 category designers and join these conversations, you can do so at CategoryThinkers.com
Connect with our guest and hosts on LinkedIn:
Craig Rosenberg
Mike Damphousse
John Rougeux
Pablo Gonzalez
46 min