8 episodes

If you believe as we do that it is unacceptable to scale without technology that is deliberately targeted and measured then this is the podcast for you. Our goal each week is to bust the business myths that are killing your profits… Even if you have tried everything and failed!

Don't Be Fooled Don't Be Fooled

    • Business
    • 4.9 • 36 Ratings

If you believe as we do that it is unacceptable to scale without technology that is deliberately targeted and measured then this is the podcast for you. Our goal each week is to bust the business myths that are killing your profits… Even if you have tried everything and failed!

    Avoid This Operational Mistake

    Avoid This Operational Mistake

    How does an owner position time as commodity? We are trained to calculate cost, however this cost is the one that is the most valuable and is not, often, talked about. 

    The 4 most important priorities for owners to focus on everyday available here: https://dontbefooledpodcast.com/daily4focus/

    • 34 min
    3 Fast and Easy Ways to Get the Highest ROI and Crush Analysis Paralysis

    3 Fast and Easy Ways to Get the Highest ROI and Crush Analysis Paralysis

    When looking at your numbers are you asking what does all of this mean? Do you have a constant irritation that makes you short tempered?

    In this episode we talk to an owner who is questioning her marketing strategy because she doesn’t know how to measure its success and she is quick to share her real problem which is fear of losing it all. We will talk about the most important measurements and how to eradicate the underlying fears that are keeping owners up at night.

    The 4 most important priorities for owners to focus on everyday available here: https://dontbefooledpodcast.com/daily4focus/

    • 36 min
    How to Thrive - Small Business Resilience – 1 Year into COVID-19

    How to Thrive - Small Business Resilience – 1 Year into COVID-19

    The creative response of small business owners to shift in the aftermath of a pandemic and the affect its having. 

    The 4 most important priorities for owners to focus on everyday available here: https://dontbefooledpodcast.com/daily4focus/

    • 25 min
    Bad Advice That Even Good Salespeople Take

    Bad Advice That Even Good Salespeople Take

    How to increase conversions with less leads while generating more money and more time.

    The 4 most important priorities for owners to focus on everyday available here: https://dontbefooledpodcast.com/daily4focus/

    • 23 min
    The Secret to a Profitable Enterprise

    The Secret to a Profitable Enterprise

    How every owner can stand out from their competition no matter what you sell. 

    The 4 most important priorities for owners to focus on everyday available here: https://dontbefooledpodcast.com/daily4focus/

    • 20 min
    3 Fast Ways to Help More People and Avoid Losing It All

    3 Fast Ways to Help More People and Avoid Losing It All

    Have you ever wondered what “scaling a business” really means?

    In today’s episode we will pull back the curtain and show you what it is and what it is NOT!

    The 4 most important priorities for owners to focus on everyday available here: https://dontbefooledpodcast.com/daily4focus/

    • 27 min

Customer Reviews

4.9 out of 5
36 Ratings

36 Ratings

lyric larue ,

Dynamic Duo -

Not only are Shane and Amy easy on the ears, which is so important on a podcast - but these two will quickly become a national favorite for straight talk business! With a lilting southern drawl they bring you in and then "say it like it is". As a business owner I feel less alone and it doesn't hurt so much to hear the truth and then make shifts...you can start to see a light at the end of the tunnel in one episode.

DGM_1 ,

Content Rich

This podcast has got incredible content delivered in an easy to understand and implement fashion.

moore pm ,

Small Business recovery.. episode 5

Shane did a brilliant job explaining how to overcome the fears that we have in working through being successful in our business… It made so much sense and was so logical. I have applied some of the 6 ways he recommended andI can’t tell you how much help that provided…
Shane and Amy are very relevant and dig down deep into the reality of what we all struggle with in various ways in our work which naturally spills over into our home life.
I would highly encourage you to listen in on this podcast or any of the other ones they have. They do something that many others do not… They tell you the “how to overcome or resolve matters” in response to the career and work questions in life… Not just “what to overcome” and that can make all the difference in the world! Thanks again Shane and Amy!

Top Podcasts In Business

Ramsey Network
Andy Frisella #100to0
Tim Ferriss: Bestselling Author, Human Guinea Pig
NPR
Jocko DEFCOR Network
BiggerPockets