16 min
Don't be scared of your data - how businesses can leverage the powerful, and fast-paced, changes to big data in their business with Kathryn Dellar Marketing Espresso
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- Marketing
Through her academic research on how internet algorithms affect the human condition, Kathryn Dellar's goal is to help small to medium enterprises access modern digital marketing techniques and give them a competitive edge - but ironically, data can be detrimental to businesses if not used properly.
"The key to a strong digital presence is how well you tell your brand story." -Kathryn Dellar
A writer and filmmaker for more than 15 years, Kathryn is highly skilled at knowing how to tell a story with your brand. Her fascination with internet algorithms and human behaviour led her to complete her Master’s in Internet Communications in 2018, and she has since continued her academic research on how internet algorithms impact the human condition.
Kathryn founded Dellar Media after working in the field for 6 years and realising that many small and medium enterprises simply did not have the access to modern digital marketing techniques. Dellar Media is designed to fill that gap. She built the company to offer an outsourcing service that gives clients access to a complete marketing team that is laser-focused on using your digital presence for lead generation. Kathryn and her team deliver exceptional service to clients using the latest technology and data solutions that give you the competitive edge you're looking for.
In this episode, you will learn the following:
1. Discover the Power of Data and Human Behavior in Digital Marketing
2. Uncover the Psychology Behind Buying Behavior and Data Hacks
3. Learn the Tactics to Re-Attract the Same Customers Differently.
Resources:
https://dellarmedia.com/
https://www.instagram.com/dellarmedia
Loved this episode? Leave us a review and rating
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative
Through her academic research on how internet algorithms affect the human condition, Kathryn Dellar's goal is to help small to medium enterprises access modern digital marketing techniques and give them a competitive edge - but ironically, data can be detrimental to businesses if not used properly.
"The key to a strong digital presence is how well you tell your brand story." -Kathryn Dellar
A writer and filmmaker for more than 15 years, Kathryn is highly skilled at knowing how to tell a story with your brand. Her fascination with internet algorithms and human behaviour led her to complete her Master’s in Internet Communications in 2018, and she has since continued her academic research on how internet algorithms impact the human condition.
Kathryn founded Dellar Media after working in the field for 6 years and realising that many small and medium enterprises simply did not have the access to modern digital marketing techniques. Dellar Media is designed to fill that gap. She built the company to offer an outsourcing service that gives clients access to a complete marketing team that is laser-focused on using your digital presence for lead generation. Kathryn and her team deliver exceptional service to clients using the latest technology and data solutions that give you the competitive edge you're looking for.
In this episode, you will learn the following:
1. Discover the Power of Data and Human Behavior in Digital Marketing
2. Uncover the Psychology Behind Buying Behavior and Data Hacks
3. Learn the Tactics to Re-Attract the Same Customers Differently.
Resources:
https://dellarmedia.com/
https://www.instagram.com/dellarmedia
Loved this episode? Leave us a review and rating
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative
16 min