Don’t build a prison; build a business Marketing Agency Exposed Podcast

Subtitle: 
It’s a freestyle Friday so you know some secrets to success are about to be dropped. The guys dive deep into the importance of building a business that serves you first, the secret recipe to the foundation of a successful business, insightful books and psychological principles, the idea of practitioners v.s. owners, and more on this exciting episode!
 
Summary:
This week’s episode is a freestyle Friday! The guys discuss their recent endeavors. Ken shares that he is actively pursuing his vision and leveraging his abilities to align his life and business with what he truly desires. He specifically talks about the challenges of pursuing personal vision in a service-oriented business, where one can often prioritize clients' needs over their own aspirations. Brad contributes to the conversation by highlighting how personal vision and desires change over time. He explains that as individuals age, their businesses may no longer fulfill them, prompting them to question their motivations and purpose. Bob adds to the discussion by emphasizing the roles of self-awareness and crystallized intelligence in shaping one's interests and vision. He suggests that these factors play a significant role in the shift of personal goals and interests. Ken takes the conversation further by discussing the notion of a midlife crisis, suggesting that individuals may feel trapped in what they have built, leading to a sense of confinement and dissatisfaction. He emphasizes the importance of ensuring that one's business serves them first, similar to the concept of putting on your own oxygen mask before assisting others. The idea of having a calling or mission in life is introduced by Ken, who believes that certain talents within him need to be expressed better. He asserts that if his business does not align with this calling, it is not serving him adequately. The guys delve into the foundation and core of a business, debating whether it is based on people, the balance sheet, the idea, or the vision. They explore the distinction between being business practitioners and being business owners who possess a broader understanding of business principles and can apply them across different industries. They also discuss the significance of values, mission, and culture in establishing a strong foundation for a business. Bob argues that lacking this foundation can lead to becoming enslaved by the business rather than serving a greater cause. Ken introduces the book "Who Moved My Cheese," drawing psychological principles from it to emphasize the importance of being intentional about having a business that serves oneself first in order to provide better service to clients. The conversation touches upon the idea that true enjoyment cannot be derived from tasks performed solely for survival or necessity. They discuss the importance of investing in culture and foundational principles for long-term success and fulfillment. Each participant reflects on their personal visions, plans, and goals. Ken acknowledges that he is still in pursuit of his desired reality, emphasizing the need to leverage one's talents in the right ways. Brad shares his recent realization about the importance of contentment and being present in the journey. Bob concludes the conversation by emphasizing that individuals are doing their best with the resources they have and that a shift in internal perspective is necessary to move forward effectively.
 
Top 3 Curtain Pulls in this episode: 
 
Don’t build a prison; build a business that serves you first. In entrepreneurship, prioritize building a business that serves you first, avoiding the creation of a prison. By aligning your business with your personal aspirations and values, you empower yourself to thrive and achieve both professional success and personal fulfillment. “If my business does not serve me first, how could I possibly be healthy enough to serve you? It's the oxygen mask concept.”
Strong culture + st