#DoorGrowShow - Property Management Growth Jason Hull - Property Management Expert, Marketing Nerd, Entrepreneur Coach

A lot of the property managers we talk to who want to grow say the same thing, “I just need more leads.”
In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss the 6 major leaks that property managers can have in their sales pipeline and why they don’t just “need more leads.”
You’ll Learn [06:22] 1. Positioning
[10:14] 2. Perception
[11:19] 3. Presence
[15:30] 4. Pricing
[18:18] 5. Purpose
[20:24] 6. Pitch
Tweetables “Does it make sense to turn on the hose full blast if there's all these leaks?”
“People want to work with a specialist. They don't want to turn over their biggest assets ever and their financial future to somebody that's dabbling in property management.”
“If your reviews are good, it backs up everything that you say in your sales pitch.”
“Are you clear on your personal motivations for why you have this business beyond just getting money?”
Resources DoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript [00:00:00] Jason: Get these things dialed in and shored up and what you'll find is: you may not need nearly as many leads.
[00:00:05] You won't have to spend nearly as much money on advertising or any money. 
[00:00:12] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently than you are a DoorGrow property manager.
[00:00:32] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not, because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income.
[00:00:54] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts, property management growth experts, Jason and Sarah Hull, the owners of DoorGroww, and now let's get into the show.
[00:01:19] Sarah: We wore DoorGrow colors today. 
[00:01:20] Jason: Oh, we did. For those 
[00:01:22] that can see us. We're wearing DoorGrow colors. It's not on purpose. Yeah. Green and blue. All right. 
[00:01:27] Sarah: I wanted something easy. It was like, let me get a comfortable dress that looks nice, but it's comfortable. Ladies know what I'm talking about.
[00:01:34] They're like, "yeah, those are awesome. That's this."
[00:01:37] Jason: Okay. It's good to know. So we were talking about what we should talk about today. And one of the things that I've been doing on sales calls in conversations with potential clients is taking them through a diagnosis and diagnosing the front end sales pipeline of their business.
[00:01:56] The challenge is a lot of people come to us that want to grow. We're called DoorGrow. So we certainly can help with that. We've been doing that for a long time. One of the things we've noticed though, is that a lot of times people think, "I just need more leads." They just think they need more leads. And some of you are just going to be listening to this, so I'm not going to do a drawing, I'm going to explain what I would usually draw, but I usually draw like a spigot, or a faucet, or whatever you call it, and a hose attached to this, and this long hose, and then a like a plant pot at the end of this hose that you're trying to water a little tree or something.
[00:02:30] And I usually put fruit on it because that's your business and you want to get something from it. Like you want it to bear fru

If you have a property management business, and you struggle in a particular area, you might benefit from a small mindset tweak.
In today’s episode of the #DoorGrowShow, property management growth expert Jason Hull talks briefly about figuring out what you need to focus on in your business.
You’ll Learn [02:25] You might not actually have a PM business
[05:48] Getting clarity on the 6 core functions
[09:35] What should you be focused on in your business?
[12:18] Figure out what you have been neglecting
Tweetables “If you're doing long-term management, I want you to ask yourself the question, "What business am I really in?"
“You have to do what the business needs most, regardless of the customer.”
“If you don't have a good planning system… you will always be focused somewhat on the wrong things.”
“If you understand the game of business, it's always changing.”
Resources DoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript [00:00:00] Jason: So you need to realize what business are you actually in right now? And a lot of times it's not the one you're focused on in this moment. 
[00:00:08] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager. DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses.
[00:00:53] We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts, property management growth experts, Jason and Sarah Hall, the owners of DoorGrow. Now let's get into the show. 
[00:01:12] So today you may notice in the background, I'm in a little bit different of a place. I am at an Airbnb. This is my Airbnb. So this is a rental property. And so we got an Airbnb at DoorGrow so that we could have client events. And bring clients in and do some little, small group things, masterminding things.
[00:01:33] And so I'm now experiencing what it's like to have a short term rental. And some of the challenges with that and the challenges with getting a management company to manage it and making sure our concerns are met. So i'm seeing all the different sides of this which is interesting. And some of you are old hats at this like you have way more experience than me at this stuff. So if you have tips, cool.
[00:01:56] Send me a DM and say, "here are the best tips about short term rentals." So what I've learned is it's primarily a cleaning game. Like this is one of the big things. It's about cleaning. It's about making sure you have a good cleaner. You have a good inventory. I want to point this out.
[00:02:13] So what I think is really interesting is that a lot of times we think we're in a particular business and we think that the goal of this business is a particular thing, but if we're smart, we eventually figure out we're in a different business. And shout out to Alex Hormozi. I watched one of his videos the other day and we were in mastermind together before, and he's a brilliant guy. Like I love learning from him. One of the things that that I learned recently that I thought it was really interesting is that a lot of times we think we're in a particular business, but we're actually, if we learn the game, we're in a differ

In May, we had our annual DoorGrow Live event! What makes DoorGrow Live different from other property management conferences?
In today’s episode, property management growth experts Jason and Sarah Hull talk about our most recent DoorGrow Live conference and some of the topics discussed.
You’ll Learn [01:12] What was different about this year’s DoorGrow Live?
[04:48] Tactics vs. Mindset
[06:41] Changing the order of your priorities
[10:17] Hard choices, easy life
Tweetables “Tactics and the how can always be figured out.”
“It's not really the tactics that are the problem. It's almost always the mindset.”
“The hard choice is to not go for what you immediately want, but to reorder and prioritize some things that are more relevant to the long term.”
“If you don't like the results, then it's probably because your priorities are not in the right order.”
Resources DoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript [00:00:00] Jason: If you don't like the results, then it's probably because your priorities are not in the right order. 
[00:00:08] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager. DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses.
[00:00:53] We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts, property management growth experts, Jason and Sarah Hall, the owners of DoorGrow. Now let's get into the show. Okay. 
[00:01:12] And so what we're going to be talking about today is we just had DoorGrow Live and DoorGrow Live was a success. It was a lot of fun and it was a little bit different this year. So how would you say it was different this year, Sarah? 
[00:01:27] Sarah: So I think a lot of people were saying, "Hey, it feels like there was really just a lot of heart that went into this event."
[00:01:35] So usually when I think you and I run events, we're very tactical. How do you do this? How do you do that? And let's share this strategy and let's talk about this thing. And this year we changed things up a little bit and you were maybe a little hesitant to follow the formula that I put together, might I add.
[00:01:53] And so maybe on the podcast you can tell people that It worked? 
[00:01:57] Jason: It worked. 
[00:01:58] Sarah: And? Do you have anything else to say about that? 
[00:02:00] Jason: Anyone that knows Sarah knows what she wants to hear right now. You were right. There it is! There it is. There it is. That's what she wanted. There it is. 
[00:02:10] Sarah: So this year when I was putting together the schedule and the agenda, there was this whole plan that I had.
[00:02:17] And I was like, "Oh no, we need to order things like this and do things like this. And this is what I wanted." And he's like, " I don't know if that's going to work. And why are we doing this whole thing? And we're like putting this whole thing together. And like, you don't even know if it's going to work the way you want."
[00:02:30] Jason: Is this how I sound? 
[00:02:31] Sarah: Yes. 
[00:02:32] Jason: "I don't know if it's gonna work." 
[00:02:34] Sarah: "I don't know if it's gonna work.

As property managers you likely know a little bit about mortgages. But do you know about non-QM loan strategies and how your clients and investors can utilize them?
In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull sit down with Matt from Nexa Mortgage to talk about using non-QM strategies to unlock your portfolio’s potential.
You’ll Learn [05:46] QM loans VS non-QM loans
[16:14] Why Jason and Sarah went with non-QM
[22:07] Which one should you choose?
[26:46] Why should property managers know this?
[32:23] What about long-term rentals
Tweetables “If you have a great manager, it makes sense to get as many properties as you possibly can, knowing that they are in good hands and they are being taken care of because all you're doing is printing money.”
“If you have a way that you can help your investor clients get what they want, which is more deals, it's a win.”
“If you are a property manager, you should also be an investor in real estate.”
“It's great to manage properties and let's do that and build wealth ourselves.”
Resources DoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript [00:00:00] Sarah: He said, "I am not joking. I had to submit over 100 documents to the company in order to just see if I'm qualified to get this additional loan. And he's like, I just feel like there has to be an easier way." And there is, but sometimes people don't know about that.  
[00:00:20] Jason: Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager.
[00:00:39] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts, property management, growth experts, Jason and Sarah Hull, the CEO and COO of DoorGrow. Now let's get into the show. 
[00:01:23] All right. And today we're hanging out with Matt Dean of Nexa Mortgage, and we're going to have an interesting conversation about financing and loans and I don't know, and some other stuff, but Matt welcome to the show. 
[00:01:36] Matthew: Good morning.
[00:01:37] Good morning. Thanks for having me. 
[00:01:38] Jason: It's good to have you. So give us a little bit of background of how you got into the whole real estate industry and give people a little bit of background on you. 
[00:01:49] Matthew: Sure. So, after I graduated from college, which I went to college in Missouri, I ended up moving to Austin, Texas, and one of the first jobs I got was with a commercial finance company and that landed me in Lakeway, which is where I reside now, and have been for over 15 years. But the commercial finance company that I worked with was was a fairly new company that came in from California. The owners Had a mortgage background and had gotten into this commercial finance division.
[00:02:15] They had sold off a couple of mortgage companies opened up this division and Lakeway. They were also land developers and commercial finance guys. So they saw a lot of opportunity out here and opened up this company. So anyway, I got in on the ground floor. They were relocating the company here and had a coup

If you have been struggling to grow your property management business, you might have been prioritizing the wrong things…
In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss how having the right priorities and getting support helps with business growth.
You’ll Learn [01:30] Are you prioritizing the right things?
[08:30] Why you CAN’T do everything yourself
[20:20] How prioritizing safety might hinder growth
[27:30] Why you should be willing to take risks
[30:50] Prioritize results and get those results
Tweetables “You may have all the right priorities. They're just in the wrong order.”
“I think a lot of times we hold onto things simply because ‘we want it done right’ means ‘done according to my set of values.’”
“Pain's an inevitable scenario if you keep trying to do the same thing and expecting a different outcome.”
“You can either have your excuses or you can have results, but you can't have both.”
Resources DoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript [00:00:00] Sarah: Isn't that the definition of insanity? It's doing the same thing over and over and over and then expecting a different result.
[00:00:06] Jason: I think that's what creates insanity. Like, pain's an inevitable scenario if you keep trying to do the same thing and expecting a different outcome. 
[00:00:14] Welcome DoorGrow property managers to the #DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager. DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not, because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income.
[00:00:56] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. We're your hosts, property management, growth experts, Jason and Sarah Hull, the founder and CEO and the COO of DoorGrow. Now let's get into the show. 
[00:01:25] I did the intro right this time I think. I didn't screw it up. We could just have it prerecorded, people. You never know what you're going to get. Okay. So I was thinking about what we could talk about this morning and I've been doing some reflection and some study and the topic that just keeps coming up in my mind is prioritization and priorities.
[00:01:44] In fact, I'll probably talk a little bit about that and do an exercise with some of the cool people that are coming to DoorGrowLive. Cause I really think if you're not experiencing growth and you're not having the success that you want, you're not getting the results that you want in business and life, then it's pretty simple. It's just that your priorities are out of alignment with you getting the results that you want. And you may have all the right priorities. They're just in the wrong order. And so you're prioritizing something over the thing that if you prioritize would give you the results that you actually want in your life.
[00:02:20] And so I was thinking about this question and I threw it out to Sarah while she's getting ready this morning. And I said, "what are people prioritizing over growth?" Because the people that come into our program, the work with us, they get great results. They are different. They're prioritizing growth over certain other things.
[00:02:39] And so people that don't

Maintenance is often the most challenging area in a property management business. What if you could automate your maintenance workflow with an in-house, expert AI maintenance coordinator?
In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with David from Vendoroo (formally Tulu) to talk about AI maintenance coordination and how it could revolutionize the property management industry.
You’ll Learn [05:25] The AI Revolution
[10:51] What can AI Maintenance Coordination Do?
[20:58] How Vendoroo Handles Work Orders
[27:56] Why You Should Have in-House Maintenance
[37:30] Where do Humans Step in?
[41:37] Handling Worst-Case Scenarios
Tweetables “Property management is a very human business. It's a very relationship-driven business.”
“Is it scalable? Is it burning you out? Is it pulling you away from other duties that you need to be? Are you spreading yourself too thin? Great questions to ask if you have growth objectives.”
“Residents don't want to talk to a computer. They want to feel that they have a connection to their property manager.”
“The first offense creates a little crack between the relationship. The second one, you're losing trust with your owner.”
Resources DoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript [00:00:00] David: Even people who had in house maintenance coordinators or VAs, good ones, always still feel that they needed to second check all the work. And now when they're seeing the justification and they're seeing the education behind it, they get this sense of like, I can let go. You know why? Because this system is doing maintenance exactly the way that I'm asking it to do maintenance. And they feel that now they're actually back in control. 
[00:00:24] Jason: Welcome DoorGrow Property Managers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you are open to doing things a bit differently, then you are a DoorGrow property manager. DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not, because you realize that property management is the ultimate high, trust gateway to real estate deals, relationships, and residual income.
[00:01:05] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow.
[00:01:25] And now let's get into the show. All right. So today I'm hanging out with David Normand and Reza Keshavarzi. Did I say your last name right? 
[00:01:36] David: We always say it sounds like the great sauce that you would put on a steak. Keshavari. So delicious.
[00:01:41] Jason: All right. 
[00:01:41] David: Yes. Cool. 
[00:01:43] Jason: So David and Reza are from a company called Tulu, which we'll be getting into, which I think are probably revolutionizing maintenance related to AI and our topic today, we're going to be talking about AI and maintenance coordination, maybe getting into some of the current maintenance challenges, what AI could help with, what should be automated, what shouldn't be automated because I think that's a very important thing to cover and how to turn maintenance into a profit center. Before we get into that, why don't we get into some background? So David, why don't you give us the journey? How did you two get into this? How did you event like, how did you start your journey in the property managemen