Today, I am blessed to have here with me Dorian Greenow. Dorian and Gemma launched Keto-Mojo in fall 2017, offering the first and only affordable, accurate blood ketone and glucose testing meter with a lifetime guarantee and .99¢ testing strips. Sidestepping big-pharma pricing and brick-and-mortar distribution, our products are sold directly to you, offering superior testing accuracy, unbeatable prices, and kick-ass customer service.
Dorian and Gemma were quickly embraced by influencers and educators in the ketogenic community. Their goal is not only to sell meters. It’s to provide the information, tools, and understanding that people need to make the changes that will allow them to live longer, fuller – healthier lives. So in 2019, they launched a new website with vast amounts of keto information, recipes, and videos. All of the content is free and continues to grow. Expect more good things from Keto-Mojo as they work with keto communities around the world!
Dorian opens up about his backstory in this episode and why he got started in the health space and eventually created Keto-Mojo. Dorian wants everyone to understand that Keto-Mojo is more than a meter; it's a lifestyle. Plus, Dorian explains why testing your ketones with urine strips and a breath analyzer simply does not work. Then, we talk about the optimal results you should be looking for with the Keto-Mojo Meter and understanding the data you receive. Finally, Dorian reveals the big news about MyMojoHealth.
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Order Keto Flex: http://www.ketoflexbook.com
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[00:25] How Dorian Greenow Got Involved In The Health Space
Dorian was in the wine industry and living large in the Napa Valley, eating great food and drinking great wines. His lifestyle started to have a pretty massive toll on his body. Dorian’s weight had ballooned way over 200 pounds. Plus, Dorian was on antidepressants, and his job was going terribly. A friend told Dorian to get away from the carbs. After diving into science, a low-carb diet made sense. Over a period of three months, his weight dropped off, and he got off all of the antidepressants. In 2017, Dorian and his wife lost their house. They used the last of their money to start Keto-Mojo. Now, they are dedicated to providing free content with Keto-Mojo. [05:50] Why You Should Start Testing Your Ketones
Measurement is the first step that leads to control. Once you can control something, you can improve upon it. There are different types of tests between blood, breath, and urine. Blood is the gold standard. Why are you choosing to go on a ketogenic diet? When you learn your why, it will become a lot easier to follow the lifestyle. First, you’ll want to know if you’re in ketosis or if you’re not in ketosis. That way, you can tell what types of foods are kicking you out of ketosis. “Let the data drive you.” -Dorian
[16:50] The Reason You Shouldn’t Measure Ketones With Urine Strips
With urine strips, you don’t get clear digital granularity. Also, it can be really affected by hydration. If the strip is dark, people think they are in ketosis. However, it most likely means that the person is dehydra