53 min
Doug Bewsher — Where is MarTech Headed? Marketing Unplugged
-
- Marketing
Join Doug Bewsher, a seasoned leader in Marketing and Executive at Arrowroot Capital, as he shares his insights into the dynamic world of MarTech. As the former CMO of Salesforce and Skype, Doug talks about the power of AI in B2B marketing, the lessons from his agency work at McKinsey, and the future of customer engagement. In this episode, Doug offers invaluable advice to young marketers, discusses the current state of MarTech, and explores the shift towards brand-focused strategies over growth and performance metrics.
Key Takeaways:
[1:50] A little bit about Doug and his diverse career path.
[3:35] How did Doug’s knowledge in the B2C side help with the B2B industry?
[7:15] What did Doug learn from his agency/consulting work? And, could he bring those skill sets into his client-facing work?
[9:50] What advice does Doug have for young marketers who are just starting?
[11:00] You have to be open and adaptable to the new changes that are coming your way.
[13:15] Build a foundation of skills and really hone in on your craft. It’s a marathon; not a sprint.
[15:20] What has the MarTech industry gotten right? What seems to be lacking?
[19:15] Why is the world moving more heavily towards brand right now vs. growth/performance?
[23:45] How should CMOs be thinking about AI?
[25:35] The hard question around AI is how will it affect culture and work as we know it.
[29:40] What will engaging prospects three years from now look like? Doug speculates on what the future might hold.
[29:55] Digital tactics aren’t working quite as well. Still to this day, nothing beats face-to-face.
[34:00] The speed at which things are changing is faster than what anyone can realistically keep up with.
[42:15] People aren’t sure what the future will look like, so they’re also hesitant to invest in the “next new thing.”
[46:45] What is Doug excited about in the next 12 months?
[49:05] Doug answers some quick rapid-fire questions to end the show!
Mentioned in This Episode:
Demandspring.com
Arrowrootcapital.com
Doug on LinkedIn
Join Doug Bewsher, a seasoned leader in Marketing and Executive at Arrowroot Capital, as he shares his insights into the dynamic world of MarTech. As the former CMO of Salesforce and Skype, Doug talks about the power of AI in B2B marketing, the lessons from his agency work at McKinsey, and the future of customer engagement. In this episode, Doug offers invaluable advice to young marketers, discusses the current state of MarTech, and explores the shift towards brand-focused strategies over growth and performance metrics.
Key Takeaways:
[1:50] A little bit about Doug and his diverse career path.
[3:35] How did Doug’s knowledge in the B2C side help with the B2B industry?
[7:15] What did Doug learn from his agency/consulting work? And, could he bring those skill sets into his client-facing work?
[9:50] What advice does Doug have for young marketers who are just starting?
[11:00] You have to be open and adaptable to the new changes that are coming your way.
[13:15] Build a foundation of skills and really hone in on your craft. It’s a marathon; not a sprint.
[15:20] What has the MarTech industry gotten right? What seems to be lacking?
[19:15] Why is the world moving more heavily towards brand right now vs. growth/performance?
[23:45] How should CMOs be thinking about AI?
[25:35] The hard question around AI is how will it affect culture and work as we know it.
[29:40] What will engaging prospects three years from now look like? Doug speculates on what the future might hold.
[29:55] Digital tactics aren’t working quite as well. Still to this day, nothing beats face-to-face.
[34:00] The speed at which things are changing is faster than what anyone can realistically keep up with.
[42:15] People aren’t sure what the future will look like, so they’re also hesitant to invest in the “next new thing.”
[46:45] What is Doug excited about in the next 12 months?
[49:05] Doug answers some quick rapid-fire questions to end the show!
Mentioned in This Episode:
Demandspring.com
Arrowrootcapital.com
Doug on LinkedIn
53 min