31 min
Doug Harrison, Senior Director of Marketing - TIAA Tuition Financing The How Digital Marketing Works® Podcast
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- Careers
Doug Harrison is the senior director of marketing for Scholar Share, California's 529 college savings plan. In this episode, Doug shares his approach to designing and activating an integrated marketing plan for a diverse audience, with more than 50% of the budget going to digital marketing channels.
Doug Harrison is the senior director of marketing for Scholar Share, California's 529 college savings plan. In this episode, Doug shares his approach to designing and activating an integrated marketing plan for a diverse audience, with more than 50% of the budget going to digital marketing channels.
31 min