Douglas Ferguson 'Beyond the Prototype‪'‬ The Human Centered Design Podcast (This is HCD)

Power of Ten is a podcast hosted by Andy Polaine about design operating at many levels, zooming out from thoughtful detail through to organisational transformation and onto changes in society and the world.

In this episode, Douglas Ferguson talks about his book, Beyond the Prototype, which offers a six step plan for companies struggling with the shift from discovery to launch, especially in the post-sprint slump and his experience working directly with the Google Ventures Design Sprint coaches. Douglas also talks about the role of making and recording music in shaping his thought process. And math rock.

Show Links


Douglas Ferguson - aka @TheDUG on Twitter

The Beyond the Prototype book site

Voltage Control


Other podcasts on This is HCD Network


Power of Ten with Andy Polaine

EthnoPod with Jay Hasbrouck

Bringing Design Closer with Gerry Scullion

ProdPod with Adrienne Tan

Getting Started in Design with Gerry Scullion

Talking Shop with Andy Polaine and Gerry Scullion

Decoding Culture with Dr. John Curran


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