Dr. Angela Zeng: When Science Meets Mission

Is your product the mission...

Or simply the expression of it?

On this episode of YES, BRAND, Hersh Rephun sits down with scientist, entrepreneur, and Karviva founder Dr. Angela Zeng for a conversation about purpose, trust, branding, and the challenge of building a company without sacrificing its soul.

After years in medical research, Angela discovered that creating an exceptional product wasn't enough.

The real challenge was helping people understand why it exists.

Together, Hersh and Angela explore:

• Why quality alone doesn't create a successful brand
• The growing gap between marketing claims and consumer trust
• The difference between selling ingredients and sharing a philosophy
• Why founders shouldn't disappear behind their products
• How mission creates meaning beyond marketing
• The role of traditional wisdom in a modern marketplace
• Why authenticity is becoming a competitive advantage
• And what happens when a founder finally steps into the story

At the heart of the conversation is a simple recognition:

People don't build relationships with bottles. They build relationships with belief.

https://karviva.com/

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Hersh's new book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image.

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/