20 episodes

We assist in providing eyecare professionals with the latest in optometric industry news, eyewear trends and discussions of the hottest topics in the eyecare profession. Welcome to the Defocus Media Podcast Channel.

Defocus Media Defocus Media

    • Health & Fitness

We assist in providing eyecare professionals with the latest in optometric industry news, eyewear trends and discussions of the hottest topics in the eyecare profession. Welcome to the Defocus Media Podcast Channel.

    Lunch Date with Rachel and Kate Episode 39: Your 2020 Mantra

    Lunch Date with Rachel and Kate Episode 39: Your 2020 Mantra

    There are moments in life when we need a positive phrase to remind us of our power. It can be a low moment or it can be a high moment, but all the same we need a phrase to give us power. In 2020, we want to give you a mantra to get you through every moment. Imagine you are about to go on stage to present new research, your mantra will remind you of your power. Having a rough day in patient care and don’t feel successful, your mantra will give you confidence to work through your day. To help you create your 2020 mantra, check out our worksheet to gather and direct your thoughts. We walk through each box throughout the episode to find your mantra. Unsure of how it works still? Check out our Mantra Worksheets below. To top it all off, we are having a contest for you to win a Mantra Band! Check out @rklunchdate on instagram for the contest rules!







    Lastly, here are a couple new updates about our podcast in this coming year! Rather than a bi-weekly podcast, we are going to come to you once a month. We want to give you great content, and we can do that even better monthly rather than bi-weekly! Share with us your mantra so we can support you throughout this year!























    Until Next Time,







    Rachel and Kate

    Optometry Podcast: Play Chess, Not Checkers with Dr. Adam Ramsey

    Optometry Podcast: Play Chess, Not Checkers with Dr. Adam Ramsey

    “We all have 24 hours in a day, it’s how we utilize it that makes the difference,” explains Dr. Adam Ramsey when asked how he has accomplished so much in his young optometric career. The business owner and author of a new book on practice management sits down with Dr. Darryl Glover to explain his practice philosophy for success.   Dr. Adam Ramsey opened Socialite Vision in 2016, and after just a year of owning his own business he added 3 satellite locations. His journey to practice ownership and successful practice management has led him to share his experiences as a lecturer and speaker around the country. 







    Dr. Adam Ramsey, Optometrist & Author







    He recently wrote a book that expands on his practice ownership experience in even more detail, “Play Chess, Not Checkers: The Practical Guide to Warm-Start Your Dream Optometric Practice.” His goal is to teach doctors how to maneuver in this industry where industry giants and big private equity money are driving most of the decisions.  The goal for optometric small business owners is to be successful right out of the gate. How do you do that? “Warm start; don’t cold start.”  A cold start practice is opening a brick and mortar location without any patient base or momentum of word of mouth. Instead, Dr. Ramsey shares that doctors should warm start – find a niche that will immediately build patients and referrals, leverage your community for marketing and word of mouth, and use the resources available to doctors to help get your practice off to the right financial start. 







    Before you decide to go into practice ownership, Dr. Ramsey encourages doctors to ask themselves, is opening your own private practice the best thing for you? “If you can find the practice that you want, I would 100% recommend that you buy that practice instead of opening from scratch.” Look for busy practices, not necessarily one that is aesthetically your perfect fit. You can change an outdated, old looking practice quickly; it takes longer to fill the books with new patients. Another personal story that Dr. Ramsey shares is the importance of trademarking your brand. This is something that the majority of small optometric business owners have not done, but the ramifications of not protecting your brand can be severe. When Dr. Ramsey first opened his practice it was called “Iconic Eyewear.” It became an issue when VSP decided to enforce their trademark of “Eyeconic Eyewear” and trademark law allowed them to prevent other businesses from using both the spelling and the phonetic sound of the name they had trademark protected. Thousands of dollars later, Dr. Ramsey trademark protected the new name of his business, Socialite Vision. If you have a practice with any name other than your first and last name as a doctor, there’s a chance that you could face similar trademark legal issues. His book directly addresses how doctor business owners can go about trademarking their practice name and protecting it right from the start.







    Dr. Ramsey and Dr. Glover also share how they maximize trade shows and relationships with reps to get the very best deals negotiated for outfitting their practice. “Know your industry, know your competitors, and be smart when you’re making your purchases.  You don’t make money when you sell frames. You make money when you buy them.” Dr. Ramsey does his research at shows like Vision Expo comparing frame styles and materials side by side before making a purchasing dec...

    2019 Recap with Dr. Jaclyn Garlich of 2020 Glance

    2019 Recap with Dr. Jaclyn Garlich of 2020 Glance

    We can’t truly start 2020 until we’ve teamed up with Dr. Jackie Garlich of 2020 Glance to break down the biggest new additions in pharmaceuticals and eyecare technology of the past year. Think not a lot happened in 2019 that influenced the way you practice? Think again.















    All of us agreed that the biggest FDA approval news of the year was the announcement of CooperVision MiSight contact lenses gaining indication for myopia control. This is the first every treatment for myopia control that has been approved by the FDA (orthokeratology is approved for the treatment of myopia).







    From new drops for dry eye to new drops for glaucoma, we discuss how these new medications will fit (or not fit) into our treatment regimens.







    We also celebrated the fact that loteprednol has gone generic. If you’ve been prescribing a lot of FML to get patients drops at a lower cost, now there’s a safer generic alternative!







    Get up to date, and have a good time doing it, on this podcast!

    Optometry Podcast: The 2019 Optometrist Report

    Optometry Podcast: The 2019 Optometrist Report

    Drs. Darryl Glover and Jennifer Lyerly discuss Optometry by the numbers with Dr. Matt Geller, Founder and CEO of Covalent Careers.







































    To learn more, check out The 2019 Optometry Report: An Epic Journey and Optometry by the Numbers 2019.

    Lunch Date with Rachel and Kate Episode 38: Stop Policing Women’s Voices

    Lunch Date with Rachel and Kate Episode 38: Stop Policing Women’s Voices

    “Man, doesn’t she sound shrill?!” Those words can easily cut deep. It feels like someone is attacking us personally. While it is important to accommodate our patients who are hard of hearing, it is also important to own your voice as apart of who you are. We talk through the undertones of policing women voices, and how to use your voice to share who you are. Take a moment, listen in and let’s speak up for our voices. (I seriously could go on with these puns forever).







    Until Next Time,







    Rachel and Kate

    Optometry Podcast: LinkedIn Marketing with Johnny Wenzel

    Optometry Podcast: LinkedIn Marketing with Johnny Wenzel

    How can you set your practice apart in 2020? Many optometry offices are leveraging Facebook and Instagram to market to their patients, but very few have branched into utilizing LinkedIn. With over 660 million users, LinkedIn is a prime platform for reaching educated professionals within your community. The average LinkedIn user in the United States has an average household income of $83,000, which is twice the purchasing power of the average American household. In this podcast, Dr. Darryl Glover joins Johnny Wenzel, Manager of Marketing Science at Marketing4ECPs, to discuss the power of LinkedIn for optometrists not just in building their professional network but in reaching patients and large employer groups in their local community.  They outline strategies for making the most of this platform, and how to use analytics to track your marketing success. 

Customer Reviews

Dr. Justin Manning ,

Awesome podcast

These guys are awesome! Bringing you the latest and greatest from optometry and eyecare. These two are highly skilled interviewers and do a great job of creating dynamic and engaging conversations. Love it!

Jbuggs55 ,

Insightful content

I recently started listening to this podcast as a way to better understand the hot topics/trends in optometry. I’ve found the content to be engaging, intriguing and helpful. Keep up the good work!

fireandeyes ,

Great!

Love having a professional, informative, and fun eyecare-based podcast to add to my normal podcast rotation! I’ve especially enjoyed the R&K Lunch Date series and the Dry Eye Divas!

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