The Dr Marketing Tips Podcast provides you the knowledge to market your medical practice easier, better and faster regardless of your current marketing skill level.Listen in as Jennifer and Corey, co-founders of Dr Marketing Tips, invite medical practice and healthcare marketing leaders to discuss patient satisfaction, online reputation management, video, patient testimonials, website updates, SEO, print material, design and much more. Subscribe and learn what works and what doesn’t from the experts working in the trenches every day.
Should Your Practice Get Off Social Media?
“What worked yesterday doesn’t always work today.” - Elizabeth Gilbert
Social media is always evolving, and sometimes the tried and true strategies from just a year or two ago don’t work anymore on the big social media platforms like Facebook, Instagram, LinkedIn, and TikTok.
To get real engagement on social media today, you need to invest real time - and potentially real dollars. So, that begs the question, is it time to get off social media if you don’t have the resources to do it well?
In this episode of the DrMarketingTips Show, Jennifer and Corey share what they see every day with medical practices as the social media industry continues to shift and offer a few tips to help you continue to create social media content that engages and converts.
Content Creation 101: Producing Content that Drives Appointments
Content creation for your medical practice can take a lot of forms, so how can you get started and where should you put all this content once you’ve created it?
In this episode of the DrMarketingTips Show, Jennifer and Corey share how to produce content that drives appointments at your medical practice without breaking the bank and offer a few examples of how to amplify the content you already have to attract and retain more patients.
[Part 2] MGMA Virtual Operations Conference: Communications, Marketing, and Community Relations
Effective marketing programs today focus on accuracy and access to information, a clean digital footprint and an omnichannel patient experience. Research-based decisions and personalized communication are the key to differentiating from competitors and creating loyalty that drives referrals and word-of-mouth marketing for years to come.
This episode of the DrMarketingTips podcast is Part 2 of our two-part series on using data to market and nurture relationships that will help you stand out from the competition.
[Part 1] MGMA Virtual Operations Conference: Communications, Marketing, and Community Relations
According to Press Ganey’s 2021 Consumer Experience Trends in Healthcare report, patients rely on digital resources more than twice as much as provider referrals when choosing a healthcare provider today -- meaning you have to connect with patients when and where they’re ready to make a decision about an appointment.
In Part 1 of this two-part podcast series, we share a presentation given by Jennifer Thompson at the MGMA Virtual Operations Conference in which she outlines how to use available data to identify key trends, demographic shifts and other economic factors to help you build an effective marketing plan.
Using Marketing to Attract Employees
The healthcare industry is not immune to what’s been dubbed, “The Great Resignation.” Just about every practice is feeling the pinch that it’s harder to not only find new talent, but hold on to the employees they have.
The solution? Use your marketing team’s expertise to attract, on-board, and retain employees. The same strategies that build your brand and attract patients can build your at-work culture and attract new talent.
In this week’s special episode of the DrMarketingTips podcast, we share recent webinar from our host and president of Insight Marketing Group Jennifer Thompson where she discussed the marketing principles that can be used, not only when aiming to onboard new patients, but also when looking to recruit the right people for your team.
Building Relationships that Last with Conversational Marketing
Conversational marketing is a patient-centric approach to marketing that relies on, you guessed it, conversations to drive engagement and, ultimately, conversion. This approach has seen success across other industries, but healthcare has lagged behind; so, is 2022 the year where conversational marketing goes mainstream for healthcare marketers?
In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss how medical practices can use conversational marketing to build relationships with patients and improve the patient experience while driving return visits and referrals.
Tune in to discover:
Channels you can use to roll out conversational marketing tactics to patients nowWhy immediacy is key to a successful conversational marketing approach Examples of conversational marketing across several subspecialties we work with
This podcast is part of our 2022 Healthcare Marketing Trends and Predictions series.
Insight's Dr. Marketing Tips brings value to our healthcare clients
I work with Medical and Dental Practices on a daily basis and to help me keep up on all the latest trends and emerging risk areas, I follow Dr. Marketing tips, which provides me with valuable INSIGHTto share with my clients.
This is podcast I've been looking for!
Thank you so much for your show! I cannot tell you how grateful I am to have finally a podcast with relevant, up-to-date and actionable information that I can literally "put into practice" right away. You really are meeting a need that has been long overdue. Bravo! Please keep up the great work!!
Very good job, I am sure that this will bring success for many.