The Dr Marketing Tips Podcast provides you the knowledge to market your medical practice easier, better and faster regardless of your current marketing skill level.Listen in as Jennifer and Corey, co-founders of Dr Marketing Tips, invite medical practice and healthcare marketing leaders to discuss patient satisfaction, online reputation management, video, patient testimonials, website updates, SEO, print material, design and much more. Subscribe and learn what works and what doesn’t from the experts working in the trenches every day.
Reputation Management (1 of 2): How to Improve Your Practice’s Digital Front Door
Have you googled your medical practice lately? Is your profile and map location accurate? What else could you do to direct patients to your practice so they see your glowing reviews? In part 1 of our reputation management series for medical practices, co-hosts Jennifer and Cory walk you through improving reputation management especially for today’s digital audience.
Did you know that 40% of patients won’t visit your practice if your data is wrong? It could be because your website link has a 404 or your pin location is wrong. This episode sheds light on the intricate balance between actual patient reviews and accurate online data and the impact of these elements on a practice's reputation in the digital world.
Episode 323: Craft the Best Content & Campaigns: AI Prompts for Patient-Centric Healthcare Marketing
Looking for insights into market research, audience personal development, and content development for your practice? In this episode of The DrMarketingTips Show, co-hosts Jennifer and Cory focus on the art of prompt engineering for AI content creation, tailored specifically for doctors, medical practices, patients, and other marketing strategies for healthcare.
While AI is smart, it still needs a human touch. They share expert strategies for crafting precise prompts to guide AI tools in generating authentic, brand-aligned content for healthcare audiences.
The discussion underlines the importance of editing and fine-tuning AI outputs to ensure they resonate with the nuances of medical communication and talking to different patient audiences.
For healthcare professionals looking to embrace AI in their marketing efforts, the episode also introduces a valuable resource and guide to prompts: ChatGPT prompt pack with over 100 prompts. You can use this prompt pack to research, design, and streamline all types of medical content and strategy, including patient research, website content, advertising, social media, email marketing and much more.
Tune Into This Episode to Learn:
How to use AI and ChatGPT to enhance your medical practice content without losing the human touch When and what you should use AI for in healthcare marketingSteps to craft the best prompts to get better results and how to use the ChatGPT Medical Marketing Prompt Pack The importance of training your AI on your practice and patient personas How ChatGPT can now access and research in real-time, speeding up your ideation and content creation processWhy human oversight is necessary to personalize content and remove AI “jargon”
Episode 322: The Future of Healthcare Content with AI: Innovation with Authenticity
How is your content marketing game for your medical practice? It’s shaping into a pivotal time for practices that can create the best content.
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share how to balance an increase in content marketing and the rapid adoption of generative AI in healthcare. They discuss the increasing sophistication of search engines in identifying AI-generated content, emphasizing the need for original, high-quality material.
However, content marketing is more competitive than ever. Medical practices and providers also need to maintain a consistent content stream across various platforms, from websites to social media, while optimizing for effective patient communication and SEO.
Tune In to Discover:
The importance of original, high-quality content for SEO and patient engagement.How search engines are becoming more adept at identifying AI-generated content.Strategies for practices that want to maintain content consistency across various channels, including websites, social media, staff, and patient communications.There is a need for human oversight in AI-generated content to ensure it is on-brand, non-plagiarized, and authentic.The challenges posed by the rapid pace of content generation and the role of AI in raising the bar for content quality.Practical tips for healthcare marketers in leveraging AI while maintaining authenticity in their content strategy.
Master On-Camera Confidence for Healthcare Video Marketing
In episode 321 of the DrMarketingTips Show, co-host Jennifer Thompson talks with Jennifer Taggart, Vice President of Client Services at Insight Marketing Group, about the importance of using video in medical practice marketing. They discuss how video content can be used to engage patients and promote healthcare professionals, specifically doctors.
Drawing on her background in commercial acting, Jennifer Taggart provides valuable advice on how healthcare providers can feel more comfortable in front of the camera and use video content effectively in their communication strategies. The episode highlights video content's practical applications and benefits in healthcare marketing.
What's in this Episode
Don’t Sweat the Prep: How doctors can prepare and get comfortable with subject matter when facing the camera.Expect Unexpected Questions: Strategies to handle unexpected questions and control the conversation gracefully.Common Camera Fears: Discuss doctors' fears when on camera and how to address them.Techniques for Effective Delivery: Tips on pacing, using pauses, and having bullet points to enhance speech delivery on camera.Practice Makes Perfect: Learn how to get comfortable speaking through practice, which aids in delivering content more naturally and confidently.Utilizing Teleprompters: Teleprompters can help ensure key points are covered effectively.Customizing Content for Different Platforms: Tailoring video content for various social media platforms for maximum engagement.Simplicity in Video Marketing: Demonstrating that simple, direct video content can often be more effective than elaborate productions.Audience-Specific Content: The importance of creating video content that speaks directly to the intended audience segment.
Mastering Event Marketing in Healthcare and How to Engage More Physicians
Planning an event for your medical practice? Do you want to engage more physicians so they know to refer to your practice? In this episode of the DrMarketingTips show, we discuss the importance of events for medical practices. Event marketing is one of the best ways to network and spread awareness about your medical practice and providers.
From holding an event to opening a new location or introducing a new physician to celebrating an anniversary, events aren’t just about attendance. These events create opportunities to deepen relationships with referring physicians, your staff, and the local community.
Learn about healthcare event marketing strategies, including how to prepare, what to do on the day of the event, and how to launch post-event strategies.
Tune In to Become a Medical Event Marketing Expert:
Define Clear Goals: Identify the purpose of the event—whether it's a new physician introduction, community engagement, or relationship-building with referrals.Targeted Invitations: Craft personalized invites, both digital and printed, and follow up via phone calls or emails to maximize attendance.Inclusive Outreach: Engage referring physicians, staff, community leaders, and potential patients through tailored invites and personal connections.Contingency Planning: Develop backup plans for contingencies like weather, delayed vendors, or unforeseen issues to ensure smooth event execution.Employee Engagement: Involve staff as ambassadors, ensuring they're identifiable and actively participating in the event to boost the practice's image.Capture the Moment: Assign someone to take photos/videos during the event for post-event content and social media highlights.Post-Event Engagement: Follow up promptly with attendees via email, sharing event highlights, photos, and videos to sustain connections and showcase what they missed.
Digital Advertising Decoded: Avoid Ad Denials and Craft Effective Campaigns
Trying to run a new advertising campaign but not getting any traction? In this episode of the DrMarketingTips Show, Corey and Chad talk you through what’s happening in digital advertising trends and new hurdles medical practices face in reaching new patients as advertising platforms update their terms and restrictions.
New privacy restrictions are constantly being updated but without viable advertiser support from platforms like Meta and Google, posing challenges to advertisers aiming to craft effective campaigns. Medical practices often need to work with an agency who has a Facebook (Meta) Ad representative or Google Ad Support account to even get a response.
Join us as we share the reasons behind ad rejections, shifting ad policies, and actionable strategies to avoid restrictions so that your practice can continue to use social media advertising and Google ads.
Tune in to discover:
The evolving nature of ad platforms and the challenges faced by advertisers.Strategies for verification and transparency required by advertising platforms.The impact of privacy laws on ad tracking and strategies to comply.Common reasons for ad denials and unexpected hurdles in digital advertising.Best practices to avoid ad rejections and navigate platform restrictions effectively.Tools, resources, and tips to stay updated and manage evolving ad policies efficiently.
If you are in the healthcare industry and are struggling with ideas for marketing your practice. Look no further. Corey & Jennifer provide real practical advice that works today. Marketing is an ever-changing landscape and they do a wonderful job of providing the latest in the industry. Tune in!
Insight's Dr. Marketing Tips brings value to our healthcare clients
I work with Medical and Dental Practices on a daily basis and to help me keep up on all the latest trends and emerging risk areas, I follow Dr. Marketing tips, which provides me with valuable INSIGHTto share with my clients.
This is podcast I've been looking for!
Thank you so much for your show! I cannot tell you how grateful I am to have finally a podcast with relevant, up-to-date and actionable information that I can literally "put into practice" right away. You really are meeting a need that has been long overdue. Bravo! Please keep up the great work!!