Dr Marketing Tips Podcast Dr Marketing Tips

For healthcare providers, employee engagement is critical for developing a strong practice culture and retaining staff. In this episode of the DrMarketingTips Show, Jennifer and Corey discuss the seven essential employee engagement tips that every practice needs to know.
High staff turnover rates are a common issue in the healthcare industry, and a lack of engagement can be a significant contributor to this problem. By following these tips, practices can train, onboard, motivate, and engage their teams, particularly new employees and those in customer-facing roles.
Negative patient reviews are often linked to unsatisfactory experiences with staff members at the front desk or in billing departments. Therefore, it’s vital to invest in employee engagement to ensure that everyone is rowing in the same direction and working towards the same goals.
Tune in to this episode to learn:
The importance of employee engagement for healthcare providersHow to identify engagement issues and create a plan for improvementStrategies for effective employee onboarding and trainingTips for creating a positive work culture and motivating staffHow to engage employees in achieving practice goals

In this episode, Jennifer and Corey discuss the new referral patterns emerging in the healthcare industry. They highlight the rise of digital healthcare services that require local referrals, and how this creates a new potential referral segment for medical practices. 
The hosts give examples of companies in different healthcare areas that have established referral networks, such as Hinge Health and The OrthoForum. They also discuss the challenges of tracking referral data and how this affects traditional brick-and-mortar marketing efforts.
Tune in to discover: 
Traditional referral marketing techniques and their limitationsThe rise of digital healthcare services and the need for local referralsExamples of companies with established referral networks and how those networks are adapting today The challenges of tracking referral data and how this affects traditional marketing effortsFuture outlook for referral marketing in the digital age

For medical professionals, improving website accessibility can mean finding ways to attract and retain patients online, increasing access to your services. However, streamlining your website for patient engagement is not the same as meeting accessibility standards set by the Americans with Disabilities Act (ADA). In fact, in some cases, your online marketing may conflict with current laws put forth by the ADA. 
While certain ADA standards may seem straightforward, many practices fail to meet their requirements, exposing them to lawsuits and fines, which can exceed $100,000. Since ADA laws are constantly evolving, staying up-to-date with these changes can be a challenge.
However, updating your website doesn’t have to be complicated. Understanding how to comply with ADA laws can help practices maintain compliance, increasing accessibility while avoiding costly lawsuits.
In this episode of the DrMarketingTips Show, Jennifer and Corey explain how practices can stay up-to-date on ADA regulations and why these laws may have downstream effects on your practice.

There is no question that artificial intelligence is a powerful marketing tool. From targeted advertising to online chatbots, we’ve seen the emergence of AI systems that have rapidly changed the face of medical marketing, offering highly effective strategies for attracting and engaging new patients. 
With the recent release of ChatGPT, medical professionals have the opportunity to add yet another tool to their AI marketing arsenal. Drawing information from across the internet, language-based AIs offer practices a seemingly inexhaustible source of written content that can improve your online performance.
However, these programs have their limitations—incorporating AI into your marketing strategy requires the right knowledge and approach to create effective content for your practice. Doing so may save you time and money while simplifying your marketing plan.
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss what the recent advances in AI technology mean for medical practices while sharing innovative ways to use artificial intelligence to produce impactful written content.
Tune in to discover:
How AI has shaped medical marketing todayStrategies for producing written content with AIHow to optimize your marketing plan with AIPros and cons of using AI for online marketing

As your practice grows, your marketing needs will change. Whether you’re opening a first location or a fifth office, the success of your business will depend on your ability to engage your community, both in person and online. 
From partnering with local businesses to geofencing ads online, practices have a wide array of useful tools available to promote their business to the people in their local community. Harnessing these resources means focusing your marketing efforts on areas that can make an impact.
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss tools and strategies practices can use to promote their new locations while exploring ways to build your online presence. 
Tune in to discover:
What to consider when marketing a new locationIn-person events and strategies to engage the communityDigital tools to identify local patientsHow to use partnerships to promote your business

Out with the old, in with the new. As we kick off 2023, now is a great time for medical practices to refresh their marketing campaigns with some of the innovative strategies and trends that are making waves in healthcare today.
How patients find medical services has changed dramatically over the past year—keeping up with these changes means tapping into local advertising channels and adopting strategies to expand your reach onto new online platforms.
From working with local influencers to in-office promotions, these innovative strategies push us to think outside of the box, introducing new avenues for patient engagement that practices can use to grow their online footprint while saving on marketing costs.
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share five of the top online strategies for 2023, taking a look at how medical practices can integrate them into their marketing toolbox.
Tune in to discover:
How to market your practice through social media influencersWays to target local audiences with geofencingApproaches to data analysis (HL7 Integration)How to maximize in-office engagement with video contentImprovements to online chat functionality