Dr Marketing Tips Podcast

Dr Marketing Tips
  • 4.8 (23)
  • BUSINESS
  • UPDATED SEMIMONTHLY
Dr Marketing Tips Podcast

Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.  Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.

  1. JUL 10

    Top Referral Mistakes Costing Your Practice Patients—And How to Solve Them

    In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a deep dive into one of the most critical (and often neglected) areas of practice growth: building and maintaining a strong physician referral pipeline. With healthcare competition at an all-time high and patient loyalty shifting, your referral strategy can’t be reactive—it has to be intentional, measurable, and friction-free. Whether you’re seeing referrals decline or looking to scale what’s working, this episode gives you a proven playbook to drive meaningful results. Tune in to Discover: The 30-60-90 day roadmap to fix or grow your physician referral programCommon mistakes practices make that break the referral funnelWhy building trust (and not just handing out business cards) still mattersHow CRMs, referral tracking tools, and AI can help you close the loopThe power of feedback loops, outreach calendars, and real-time performance metricsHow to use a rep or community liaison to maintain long-term relationshipsResources: Healthcare Marketing Strategy GuideVascular and Vein Practice Referral PlaybookWith the right systems, workflows, and outreach strategy, physician referrals can be one of the most cost-effective ways to grow your practice.

    23 min

  2. JUN 26

    Malware Attack Case Study: How One Plugin Nearly Took Down a Medical Website

    In this episode of the DrMarketingTips Show, Jennifer and Corey share a real-world cautionary tale about a malware attack on a client’s medical practice website, where Google search results started redirecting patients to a sketchy pharmaceutical site. Listen in as they walk through what happened, how they uncovered the problem, what steps were taken to fix it, and how you can prevent it from happening to your practice. This episode is a must-listen for practice administrators, marketing managers, and business owners who rely on their websites to generate appointments, build patient trust, and maintain SEO rankings. Tune in to Discover: The sneaky signs of a malware attack that aren’t always obviousHow a single outdated WordPress plugin created a dangerous redirectActionable steps to safeguard your website from future threatsHow to handle a hack like a pro and keep your team in the loopOur go-to security checklist and plugin tools for prevention

    18 min

  3. JUN 12

    How to Create Lead Magnets That Convert for Your Medical Practice

    In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets. Whether you’re trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive tool can make all the difference. But what actually works in 2025—and what’s just taking up space on your site? Jennifer and Corey share their go-to lead magnet strategies, including examples like interactive quizzes, checklists, guides, and downloadable PDFs. Plus, they discuss how to tailor these tools by specialty, how to measure their performance, and why self-qualification is becoming one of the most important trends in healthcare marketing. Tune in to Discover: What a lead magnet is (and why your practice needs one)Why quizzes are outperforming generic downloads in 2025Real examples of high-converting lead magnets for orthopedics, behavioral health, and moreHow to align your lead magnet with your sales funnelThe importance of follow-up (and how to automate it)Tips to create content your ideal patient actually wants

    23 min

  4. MAY 29

    Simple Fixes That Work: How to Turn Your Waiting Room Into a Marketing Tool

    In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room. From cluttered counters to outdated signage, your waiting room and patient-facing spaces may be sabotaging your brand without you even realizing it. But with the right strategy, these spaces can actually become silent marketers, supporting your messaging, reinforcing your values, and even improving patient experience. They also share inspiration from an unlikely source: restaurant design psychology, and how lessons from brands like Rainforest Cafe and luxury hotels can be used to reimagine the patient experience in healthcare. Tune in to Discover: What patients really think while they waitHow your waiting room impacts brand perceptionDesign and psychology tips from other industriesWhy lobby videos and digital displays still work—when used rightThe power of marketing without saying a wordActionable ways to audit your spaces

    18 min

  5. MAY 15

    Tips to Improve How You Market to Different Generations

    In this episode of the DrMarketingTips Show, Jennifer and Corey explore how different generations—from Gen Z to the Silent Generation—engage with healthcare technology, communication, and care models.  Using fresh insights from the 2024 Rock Health Consumer Adoption Survey, they break down what these preferences mean for your marketing strategy, patient communication, and operational workflows. Whether you're optimizing your scheduling experience, deciding where to spend your ad dollars, or training your front desk team, understanding generational differences can help you reduce friction, increase patient satisfaction, and drive growth.

    24 min

  6. MAY 1

    Are You Losing Patients Because of Bad Directory Listings?

    In this episode of the DrMarketingTips Show, Jennifer and Corey shine a light on one of the most overlooked drivers of local SEO and new patient acquisition: directory listings.  You may think you've got reviews covered or your Google profile is “claimed,” but the truth is, most practices are missing huge opportunities to improve local rankings and drive real ROI. With firsthand case studies and step-by-step strategies, this episode breaks down how accurate and optimized listings across platforms like Google, Yelp, WebMD, and Healthgrades can have a direct and measurable impact on your bottom line. Tune in to Discover: Why Directory Listings Are Critical for Local SEOThe Hidden ROI of Getting Listings Right (including how one practice generated $250,000+ in surgical revenue from directory listings alone)Common Mistakes Practices Make with ListingsHow Listings and Reviews Work TogetherHow to Optimize Your Listings for SEO 3.0

    23 min

  7. APR 17

    Agentic AI in Healthcare: The Future of Chatbots Is Already Here

    In this episode of the DrMarketingTips Show, Jennifer and Corey unpack the rise of Agentic AI and explain how it’s already transforming patient communication, scheduling, and marketing operations for healthcare practices and independent pharmacies. From basic chatbots to fully autonomous digital agents that can book appointments, answer insurance questions, and complete intake forms without staff involvement.  The AI evolution isn’t just coming—it’s already here. Whether you’re a marketer, practice administrator, or healthcare executive, this episode gives you practical examples, real results, and a look at what’s next. Tune in to Discover: What is agentic ai—and why it matters nowReal results from a case study in real timeThe three phases of ai chatbot adoptionWhat the true operational impact and patient experience boost is like Cost, scalability, and what to expect next

    22 min

  8. APR 3

    Smart Marketing Strategies for Independent Pharmacies in 2025

    In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare’s drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices. Whether you’re a pharmacy owner, practice administrator, or healthcare marketer, this episode breaks down what these top-down policy changes mean for your business—and how to stay ahead by focusing on storytelling, differentiation, and patient-first messaging. Tune in to Discover: Why policy changes like Medicare’s drug pricing rules matter to youHow to shift your messaging away from price and market around true differentiators insteadTips to control what you can control (like your storytelling strategy)How to use data to tell a better storyWays to leverage timely trends and “brand hijacking” for organic reach

    21 min
See All (365)

4.8
out of 5
23 Ratings

About

Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.  Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.

Information

  • Creator
    Dr Marketing Tips
  • Years Active
    2015 - 2025
  • Episodes
    365
  • Rating
    Clean
  • Copyright
    © 2025 Dr Marketing Tips Podcast
  • Show Website
    Dr Marketing Tips Podcast

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