27 min
Drive the Consumer Experience with Data, ft. Heather Geisler, CMO, Henry Ford Health System Hello Healthcare
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- Medicine
Healthcare is uniquely positioned to transform the healthcare consumer experience. There are so many advantages in healthcare – they have more data on patients than other industries have on their customers. They have an opportunity to interact with them in meaningful ways, and there is a huge opportunity to engage patients along the entire journey. Even within this highly regulated industry, there are a lot of opportunities that other industries don’t have.
Join Heather Geisler, Chief Marketing Officer at Henry Ford Health System, and host Chris Hemphill as they explore the intersection of the consumer journey, branding, and the patient experience.
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.
Hosted on Acast. See acast.com/privacy for more information.
Healthcare is uniquely positioned to transform the healthcare consumer experience. There are so many advantages in healthcare – they have more data on patients than other industries have on their customers. They have an opportunity to interact with them in meaningful ways, and there is a huge opportunity to engage patients along the entire journey. Even within this highly regulated industry, there are a lot of opportunities that other industries don’t have.
Join Heather Geisler, Chief Marketing Officer at Henry Ford Health System, and host Chris Hemphill as they explore the intersection of the consumer journey, branding, and the patient experience.
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.
Hosted on Acast. See acast.com/privacy for more information.
27 min