All things new homes sales and marketing on your drive to work!
PR For Homebuilders
Most of the time when we talk about marketing, we're focused on the amounts of traffic and how many conversions we have. But what doesn't normally come up is a public relations plan - and we think it should.
We all know the internet can be a weird and somewhat incendiary place, so we should all have a plan in place for when someone leaves a negative (and positive) review, for when the press comes calling, and for when someone trolls your social media accounts.
This is PR for Homebuilders on #DriveTimeMarketing!
The Beginner's Guide to Local SEO
Local SEO, what is it, how do you harness it, and what can it do for you? BD SEO expert Elizabeth Humburg explains on episode 32 of #DriveTimeMarketing!
Don't miss NAR's Realtor statistic which can be found here.
Episode 31: Email Marketing in 2019
Email marketing is one of the oldest digital practices out there. But as a homebuilder, is it still worth the money? Kathleen and Brandon think so. On episode 31 of Drive Time Marketing, we go into the strategies of broadcast email and email as a sales tool.
But first, we talk about new Facebook changes and how over 50% of Google searches don't end in a click.
The Facebook Conversion Conversation
How does Facebook fit into your marketing plan? Is judging your Facebook success based on conversions a good idea? Brandon and Kathleen dive into social media conversions on episode 30 of #DriveTimeMarketing!
What We're Reading:
PPC and machine learning: Where do we draw the line on automation?
Facebook Updates News Feed Algorithm to Demote Misleading Health Claims
Episode 29: Practical Privacy
Mozilla Firefox is now blocking Google Analytics and other third-party cookies by default. While this doesn't affect the numbers reported in Google Analytics, it does limit the ability for companies to target based on behavioral characteristics.
So we ask the question, where should companies draw the line at practical privacy?
Advanced SEO with Chip Johnson, Elizabeth Humburg, and Kathleen Geir
Welcome to the new Drive Time Marketing!
You’ll hear more tech, more SEO, and more marketing tips and information curated solely for the homebuilding industry from the professionals at Builder Designs who are doing the work day in and day-out. Quick programming note, Matt Riley has moved on from his position at Builder Designs. Today, we’re talking about advanced SEO and what exactly that means.
Here are today’s takeaways
SEO is a constantly moving target. We’re all following Google’s changes.
Good web content is the key to maintaining good SEO.
Link building is a long-term play that leverages the popularity and authority of other websites to boost traffic and rankings.
Organic traffic always converts at higher rates.
Want more Drive Time Marketing? Find us on Apple iTunes, Google Play, and Spotify. If you have any questions about the content of this episode, feel free to reach out to us on social media or builderdesigns.com
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Keep it coming
Having a podcast like this makes me feel that the time I spend commuting to work as well as the time I spend driving to our different communities isn't all lost. It isn't only industry specific, it is role specific for new home marketers. Thanks in advance for all the tips.