Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.
200 Ways You Are Driving Participation
After five years and 200 episodes, Beth has certainly learned a thing or two (or 200) about participation, such as where it comes from and what it really means. As she turns the final page of the podcast, she reflects on the five principles of participation she’s picked up on with the help from guests along the way, from the meaning and value of collaboration to knowing your audience beyond demographics and much more.
Discovering the New Power
In today’s world of connectedness and social media, movements can take off in the blink of an eye. But, as the guest of this session Jeremy Heimans posits in his book, “it's only a movement if it moves without you.” Jeremy, CEO of Purpose and co-author of the book “New Power,” joins this session to explore the concepts of old power and new power, and how each plays a role in participation. He and Beth tackle why old power versus new power doesn’t necessarily mean bad versus good and Jeremy share
Developing Strategy Doesn't Have to Take a Year
How do you create a strategy everyone is on board with and can follow? And, more importantly, how do you even define strategy? Sarah Olivieri, founder of PivotGround, and Beth explore the link between strategy and capacity, what differentiates strategies from tactics, and Sarah’s “secret sauce” to help businesses thrive. She shares tricks for getting time back in your day so you can shift your focus to the activity that is most important, tools for staying on track with the strategy you develop, and m
Little Wins: Tackling Experimentation One Step at a Time
When it comes to innovation and experimentation, ideas are only half of the challenge. Donna Kastner, founder of Retirepreneur, joins to explore the other half: implementation. She and Beth delve into experimentation and how to get from a conversation about an idea to an actual product. Donna explains how to design a conversation that puts everyone on a level playing field. She and Beth discuss how a hackathon can create an impact anywhere and bring people together to solve a problem.
One Creative Campaign, Hundreds of Hyper-Local Storytelling Opportunities
Jeremiah Lane knows the power of putting a face to the name of an organization. After attending a conference, he came back to the Children's Hospital Foundation, where he serves as Communications Director, with an idea that changed how the organization approached its storytelling. With one campaign that directly involves the families they serve, the Foundation has been able to tap into the emotional side of their work and share those stories with their audience in ways that resonate.
Finding Great Sources for Content Inside your Team
Julia, marketing and online engagement manager at National Immigrant Justice Center, joins this session to share how NIJC found inspiration for content from an unexpected source: its own staff. Julia shares how her team encourage staff members to contribute in ways they’re comfortable with, whether it’s writing a post, making a video, or being featured in the story themselves. They explore messaging for staff members who are not in marketing, avoiding hurting feelings or egos in new situations, and more
Beth is such a warm, welcoming speaker. The tone is conversational yet informative and I’m just glad I’ve found this amazing podcast
Clear, interesting, useful!
I love how Beth weaves stories and practical advice together into something so interesting and useful for nonprofits. Thank you, Beth for giving us this opportunity to learn from so many fantastic people!
I always learn something useful!
I look forward to the Driving Participation podcast every week. Beth and her guests are very smart, interesting and articulate, and I learn something new and useful every time. She’s friendly and upbeat, and very skilled at bringing out the best in her guests, so it’s always a pleasure to listen. Nonprofit folks should definitely subscribe to this podcast!