31 episodes

ATTENTION all beauty brand owners, employees, entrepreneurs, suppliers, influencers or anyone interested in understanding the true BUSINESS of beauty welcome to Driving the Business: Beauty Brands & Entrepreneurship podcast. We're providing the inside tips, secrets and advice needed to move your brand or idea forward in a complex but lucrative industry. We tackle marketing, sales, manufacturing along with the joys and perils of entrepreneurship.

Driving the Business: Beauty Brands & Entrepreneurship Anthony Standifer

    • Business
    • 4.9 • 23 Ratings

ATTENTION all beauty brand owners, employees, entrepreneurs, suppliers, influencers or anyone interested in understanding the true BUSINESS of beauty welcome to Driving the Business: Beauty Brands & Entrepreneurship podcast. We're providing the inside tips, secrets and advice needed to move your brand or idea forward in a complex but lucrative industry. We tackle marketing, sales, manufacturing along with the joys and perils of entrepreneurship.

    Ep 031 - Diversity & Racial Inclusion in the Beauty Media Landscape with Claire McCormack

    Ep 031 - Diversity & Racial Inclusion in the Beauty Media Landscape with Claire McCormack

    Since 2020 I have leaned hard into having conversations about the impact of race in my personal life and business with my non-Black friends and associates. These conversations have been nuanced and complex yet extremely enlightening. I've recognized that my white friends/associates don't get many opportunities to discuss what its like to live as a minority in the US.
     
    On this latest episode of the podcast I have an intimate conversation with beauty editor, Claire McCormack, about how race has played out in the beauty industry for me personally and how her organization - Beauty Independent - responded courageously in the midst of a social uprising.
     
    Get ready for the realness. This was a beautiful conversation that has value for all.
     
    You can find Claire McComarck on Instagram, Twitter and Facebook @ClaireMcMack. Email is claire@beautyindependent.com.
     
    Check out www.beautyindependent.com.
     
    Find me on Instagram and Twitter @mSEEDAnthony, LinkedIn & at Facebook Anthony Standifer. Reach out via email at info@anthonystandifer.com.
     

    • 47 min
    Ep 030 - Why Taking a Non-Traditional Path to Skin Care is Both Insane & Necessary with Jayme & Nick Valo

    Ep 030 - Why Taking a Non-Traditional Path to Skin Care is Both Insane & Necessary with Jayme & Nick Valo

    I love talking with indie beauty brand start up founders and on this episode I sit and chat with a married couple who are taking a deliberate, disruptive approach to skin care with their line of omni sex products.
     
    Jayme and Nick Valo of Valoie Skin Care give an intriguing discussion about the origins of starting a beauty line targeted at the recently coined phrase omnisex. We talk about the meaning of the phrase and how it differs from unisex.
     
    Jayme is a serial entrepreneur who has had more than a few failures in launching businesses but she explains why she continues to launch new businesses in very diverse fields.
     
    I dig deep into the details of how the couple balances being business partners in life and business. They share the power of wine and whiskey in their working relationship!
     
    We talk in detail about the risks associated with not being a traditional male or female beauty brand and why it's both insane and necessary as a point of differentiation in a competitive market.
     
    Find our more about the brand at www.valoie.com or on Instagram @valoieskincare
     
    You can follow me on social media Instagram & Facebook @mSEEDAnthony on LinkedIn at Anthony Standifer. My email is info@anthonystandifer.com.

    • 53 min
    Ep 029 - How Leveraging a Sales Management Firm Increases Your Chances of Success in Retail Distribution with Demar Roberts

    Ep 029 - How Leveraging a Sales Management Firm Increases Your Chances of Success in Retail Distribution with Demar Roberts

    Somebody hand me my soap box cause I need it right now.
     
    Going into formal retail chains without being prepared is the kiss of death or some very painful, expensive lessons!
     
    20+ years of doing business with most every retail chain that sells beauty products and I have seen first hand how this game operates.
     
    One of the secret weapons that indie beauty founders may enlist are the services of a sales management firm.
     
    In today's episode of the podcast I sit down and chat with an industry heavy hitter, Demar Roberts, that has worked with 100s of brands as a sales rep.
     
    He shares some of the major insights and strategies that are relevant for those wanting to meet with retailers and those that are currently in retail but want to improve. We talk about:
    Pricing structures Cost of being in retail distribution How to build a team that makes you look good to a retail buyer  
    This was an awesome conversation filled with sooooo much good information that I know will provide value.
     
    Demar Roberts
    First Choice Sales & Marketing
    droberts@firstchoicesale.com
    @iamdemarlamont on IG
    1-901-360-8967 office

    • 53 min
    Ep 028 - Therapy for Entrepreneurs When Friendship Is Not Enough

    Ep 028 - Therapy for Entrepreneurs When Friendship Is Not Enough

    We are getting extra cozy and familiar for this episode. I've recognized in my own journey as a Black man living in America with abundant blessings all around me that everything is not ok.
     
    While things in my business have been thriving and we've been shattering ceilings with fundraising and hitting revenue targets, on the other side I have had to stand and face some issues that go back to my childhood.
     
    Enter daddy issues and the long impact that my connection with my own father has had on me.
     
    In this week's podcast episode I've invited my own counselor - Michael Mays - to join in this raw discussion and to also share insights on knowing when the right time is for therapy.
     
    I also share how one friend's well meaning advice sent me into a rage that later led to seeking professional help.
     
    Michael Mays LCPC
    Find him on Psychologytoday.com or therapyforblackmen.org 

    • 56 min
    Ep 027 - Launching Your Beauty Brand's Minimal Viable Product (MVP)

    Ep 027 - Launching Your Beauty Brand's Minimal Viable Product (MVP)

    By far the biggest business challenge I hear from entrepreneurs entering the space or thinking of launching products is they don't have enough money to execute on their vision.
     
    After hearing this statement no less than 200x's a year I have given some thought on how to translate the concept of a minimal viable product (MVP) from the tech world into the beauty product space.
     
    Making it happen is totally doable and something I have seen crafty, resource strapped business owners do successfully.
     
    In this episode I'm laying out all the details on:
    The 3 type of entrepreneurs the MVP launch makes the most sense for and who should pass on it.
    The core elements that are needed to execute a MVP launch
    Why 50 products or product sets is the game changing number towards validating your success.
    How leveraging the MVP launch can save you tons of money (that you don't have) and lead to accelerating your beauty brand's long term growth.
     
    There's LOTS of proven information in this one.
     
    Be ready to jot a few notes down or listen to this one more than once. There is gems of success in it.

    • 35 min
    Ep 026 - How I Realigned My Purpose for this Podcast

    Ep 026 - How I Realigned My Purpose for this Podcast

    I'M BACK!
    But I don't want to do things exactly like we were doing them before. This includes how I show up for one of my passions which is this podcast.
     
    The last 2 years have changed me.
     
    I just do not feel like "business as usual".  It took some time to really identify what was different and how I wanted to show up in the world.
     
    For me it means still offering incredible value for those that are connected with the beauty industry or with product based entrepreneurship. I'm ready to celebrate the success and glow up that has occurred for many of us. Of course offering actionable tips on how to grow and scale your own business is still core.
     
    Today's episode is a quick re-centering on what we're doing here.
     
    It's real talk for some real times and I'm excited to be back in your listening ear. 

    • 20 min

Customer Reviews

4.9 out of 5
23 Ratings

23 Ratings

Ty at Luxe Bella ,

Tyrone Crowder, President Luxe Bella Premium Virgin Extensions

This podcast is fabulous and is so informative for beauty aficionados who love the industry and who are seeking to market their brand and wares. Love the voice, wisdom and passion of the host. Great job.

applebottomslim ,

Great Podcast

This is such a great podcast. Filled with so much vital incandescent content. Learned so much 🙌🏾

thedollbaby710 ,

Finally! For a beauty entrepreneur this is great!

I’ve found episodes here and there about building a beauty brand but not a podcast directly about it! I’m in the process of launching my line and also from Chicago! It’s been such a good listen. Please come back and do more episodes soon!!

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