53 min
DTC as Direct to Community, Lauren Nolan, Subscription Ecommerce Live Subscription Ecommerce Live
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- Business
In this episode of Subscription Ecommerce Live, VP of Communications and Public Relations Lauren Nolan talked to us about how an engaged community can drive results for subscription businesses.
We discussed:
How subscription brands can cultivate an engaging community
How community impacts a number of other marketing and sales areas for the business
The evolution of DTC from "Direct to Consumer" to "Direct to Community"
About Lauren:
Lauren is the VP of Communications and Public Relations at House of Wise, a luxury wellness and CBD brand that offers subscription services. There, she leads consumer marketing, brand strategy, and brand identity. Previously, she ran a freelance consulting business that focused on building strong brand identities, growing brand awareness, and driving community engagement.
If you learn something from this discussion, we'd love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/
This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify + BigCommerce).
Timestamps
0:00 Subscription Ecommerce Live intro
2:14 Lauren’s journey to House of Wise
6:53 How the House of Wise community grew to where it is today
13:11 The evolution of DTC from "direct to consumer" to "direct to community"
15:10 The dynamics of House of Wise’s community
20:29 How to cultivate an engaged community
27:45 How community impacts a number of other marketing and sales areas for the business
37:54 How House of Wise rewards engaged community members and brand ambassadors
46:38 How to interact with your community
51:16 Where to find Lauren
In this episode of Subscription Ecommerce Live, VP of Communications and Public Relations Lauren Nolan talked to us about how an engaged community can drive results for subscription businesses.
We discussed:
How subscription brands can cultivate an engaging community
How community impacts a number of other marketing and sales areas for the business
The evolution of DTC from "Direct to Consumer" to "Direct to Community"
About Lauren:
Lauren is the VP of Communications and Public Relations at House of Wise, a luxury wellness and CBD brand that offers subscription services. There, she leads consumer marketing, brand strategy, and brand identity. Previously, she ran a freelance consulting business that focused on building strong brand identities, growing brand awareness, and driving community engagement.
If you learn something from this discussion, we'd love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/
This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify + BigCommerce).
Timestamps
0:00 Subscription Ecommerce Live intro
2:14 Lauren’s journey to House of Wise
6:53 How the House of Wise community grew to where it is today
13:11 The evolution of DTC from "direct to consumer" to "direct to community"
15:10 The dynamics of House of Wise’s community
20:29 How to cultivate an engaged community
27:45 How community impacts a number of other marketing and sales areas for the business
37:54 How House of Wise rewards engaged community members and brand ambassadors
46:38 How to interact with your community
51:16 Where to find Lauren
53 min