100 episodes

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch

Duct Tape Marketing John Jantsch

    • Marketing

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch

    Building Stronger Connections with Colleagues and Clients

    Building Stronger Connections with Colleagues and Clients

    Dr. Melanie Katzman is a clinical psychologist and business consultant, and over the years she's noticed a lot of overlap between the hurdles her clients face in both areas of focus. People feel devalued and dispirited in their work, and a lot of that comes from issues in communication. She's brought all her advice together in a new book, Connect First, to help people everywhere find meaning and a sense of accomplishment in the work that they do. On this episode, she shares some of the 52 action steps from her book.

    • 21 min
    The Biggest Social Media Trends to Watch in 2020

    The Biggest Social Media Trends to Watch in 2020

    Today's guest on the podcast is Mike Stelzner, founder and CEO of Social Media Examiner and the producer of the Social Media Marketing World conference. Stelzner has been immersed in the world of social media for years, so he has his finger on the pulse of the biggest trends that small business owners need to be paying attention to. If your business is on social media, you don't want to miss these insights!

    • 23 min
    Business Lessons Learned on the Baseball Field

    Business Lessons Learned on the Baseball Field

    Joel Goldberg, public speaker on leadership and culture and longtime Kansas City Royals broadcaster, stops by the podcast to discuss the intersection of sports and business. Sure, you've heard people draw parallels between sports and business before, but when, like Goldberg, you've had a front-row seat to the world of professional sports for over 25 years, you gain some deep insights that others might miss.

    • 24 min
    Using AI with Human Touch to Create Great Social Content

    Using AI with Human Touch to Create Great Social Content

    Kate Bradley Chernis is the co-founder and CEO of Lately, an AI-powered social media writing tool. In today's marketing landscape, you can't stand out without creating a lot of content. But the trick is that it can't be junky content; it still needs to provide value for your followers. That's where a tool like Lately comes in. By using AI to analyze your existing long-form content, Lately is able to craft tons of high-quality short-form social media posts. Bradley Chernis shares more about how the tool works, why it's effective, and how you can start creating more meaningful content for your business.

    • 21 min
    Incorporating Storytelling Into Your Sales Process

    Incorporating Storytelling Into Your Sales Process

    John Livesay is a sales keynote speaker and author - he's also known as the Pitch Whisperer. He's here on the show to talk about his book Better Selling Through Storytelling, where he shares tips for applying the four essential elements of great storytelling to the art of selling. Today's businesses can't simply rely on a list of past accomplishments to sell to prospects; instead, they need to craft a compelling story to win business. Livesay demonstrates how to do just that.

    • 22 min
    What Megatrends Will Shape Your Business?

    What Megatrends Will Shape Your Business?

    Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. The company has spawned a series of books under the Non-Obvious banner, including his latest Non-Obvious Megatrends. Bhargava discusses his process for identifying the biggest trends shaping business, shares what disruptive trends business owners need to be on the lookout for, and provides insight into how anyone can learn to spot megatrends in their industry.

    • 22 min

Customer Reviews

Brant Christopher ,

Fun, Fast and Filled with Helpful Information

John is a fantastic host who gets right to the point and pulls out those life-changing nuggets from the guests. Quick paced and fun to listen to. The ROI for this podcast is off the charts.

Laura Gassner Otting ,

Excellent Podcast

Terrific podcast! Amazing content and a great host. I was honored to be a guest and look forward to listening to many more episodes!

Alex Pedersen ,

Learn tons from this podcast

I always learn a lot from John and his guests.

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