Duct Tape Marketing John Jantsch

Dr. Melanie Katzman is a clinical psychologist and business consultant, and over the years she's noticed a lot of overlap between the hurdles her clients face in both areas of focus. People feel devalued and dispirited in their work, and a lot of that comes from issues in communication. She's brought all her advice together in a new book, Connect First, to help people everywhere find meaning and a sense of accomplishment in the work that they do. On this episode, she shares some of the 52 action steps from her book.

Today's guest on the podcast is Mike Stelzner, founder and CEO of Social Media Examiner and the producer of the Social Media Marketing World conference. Stelzner has been immersed in the world of social media for years, so he has his finger on the pulse of the biggest trends that small business owners need to be paying attention to. If your business is on social media, you don't want to miss these insights!

Joel Goldberg, public speaker on leadership and culture and longtime Kansas City Royals broadcaster, stops by the podcast to discuss the intersection of sports and business. Sure, you've heard people draw parallels between sports and business before, but when, like Goldberg, you've had a front-row seat to the world of professional sports for over 25 years, you gain some deep insights that others might miss.

Kate Bradley Chernis is the co-founder and CEO of Lately, an AI-powered social media writing tool. In today's marketing landscape, you can't stand out without creating a lot of content. But the trick is that it can't be junky content; it still needs to provide value for your followers. That's where a tool like Lately comes in. By using AI to analyze your existing long-form content, Lately is able to craft tons of high-quality short-form social media posts. Bradley Chernis shares more about how the tool works, why it's effective, and how you can start creating more meaningful content for your business.

John Livesay is a sales keynote speaker and author - he's also known as the Pitch Whisperer. He's here on the show to talk about his book Better Selling Through Storytelling, where he shares tips for applying the four essential elements of great storytelling to the art of selling. Today's businesses can't simply rely on a list of past accomplishments to sell to prospects; instead, they need to craft a compelling story to win business. Livesay demonstrates how to do just that.

Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. The company has spawned a series of books under the Non-Obvious banner, including his latest Non-Obvious Megatrends. Bhargava discusses his process for identifying the biggest trends shaping business, shares what disruptive trends business owners need to be on the lookout for, and provides insight into how anyone can learn to spot megatrends in their industry.