DYB Podcast is a weekly podcast produced by DYBCoach and hosted by Steve Burnett. He interviews successful entrepreneurs revealing their stories and strategies on how they grew their successful businesses to help you double your business. You'll learn their marketing, hiring and team building, sales, and how they streamline their processes to free up time for their families and how they also make an impact in their communities. DYB Podcast combines the DYB System strategies developed at DYB Coach with the real-life implementation experience of DYB Members. Listen to real stories of business owners just like you and how they overcame struggles with hiring, generating a consistent flow of high-value leads, closing jobs on the spot, and then streamlining it all with the latest tech, for your business.
Pat Coye's Sober Path to $1.5M and Beyond
DYB Podcast EP89 Pat Coye's Sober Path to $1.5M and Beyond SUMMARY: Where does grit come from?
For Patrick Coye, one could say it started at the young age of 10, when his father passed away in front of him and he became the man of the house.
He began taking odd jobs in the neighborhood —grunt work from digging holes to picking up job sites— just to help put food on the table.
While attending college, he honed his boxing skills and continued working near his home town.
Then a new business venture was offered.
Would his time and talent in the boxing ring over-ride the new business he was starting with a friend? Would it last?
Listen to Patrick’s story as he shares his journey with us today to find out!
WHAT YOU'LL LEARN: The bottlenecks and eventual turning point for Patrick going solo and breaking through to 1.5 million dollars in sales The pattern of behavior Patrick discovered that was holding him back The book that was pivotal in his discovery and life change to catapult him to 1.5M and beyond The people in Patrick's life that change his trajectory QUOTES: 10:10 Steve Where does your drive come from? Pat I'm just really striving to be the best possible version of myself. I want to uplift others around me. I'm just trying to give 100% of myself. When I go to bed at night, I want to be fulfilled with my day. That's where really where it comes from. I look at my past and I wasn't fulfilled with my days--at the end of the day, my weeks, my years. And so just feeling fulfillment every single day.
11:24 I would go out with friends on the weekend. Friday night, Saturday night-- if it was football season, we're definitely drinking Sunday, but Monday would come rolling around. I'd be lethargic. I'd get some of my work done, the bare minimum of what I had to do. Tuesday, I'm trying to play catch up. Wednesday, starting to feel somewhat normal, but still playing catch-up. Thursday, feeling good. Friday. Wait. The same routine happens over again. So, once I completely eliminated alcohol from my life, I really took a hard look at myself and I listened to a book called Can't Hurt Me by David Goggins. Absolutely. Life-changing; he talks about the 40% rule. Majority of people, they give 40% of themselves and they leave the rest on the table because they've never pushed past that. So, I looked at myself and I was like, really, why do you leave it on the table? And I realized I had a whole lot left.
12:22 Pat At the end of 2018, we were doing $600,000. The next year, the first year after I quit drinking, 2019, $1.1 (million) and then, last year, $1.5 (million). So I basically tripled my business once I quit drinking. Steve Yeah. Nothing short of remarkable.
22:56 Steve With everything you have going on now. What do you do to stay focused? Pat Power of routines. It is extremely important. I feel if I can go to bed at a certain time and wake up or I can go to bed by a certain time and wake up right around that same time, every single day, everything else just flows together. So my morning routine stretch, meditate, read workout. If I can get those four things done, I'm golden, but, really, if I had to eliminate three things there, I would say, and you just do one thing-- it's just working out. There's so many studies that say working out is so good for your mental health, your mental clarity, and releasing endorphins.
LINKS & RESOURCES MENTIONED IN THIS EPISODE: Can't Hurt Me by David Goggins
Living With a Seal by Jesse Itzler
Little Red Book of Selling by Jeffrey Gitomer
Compound Effect by Darren Hardy
Vision Driven Leader by Michael Hyatt
ADDITIONAL FREE RESOURCES: Above The Line PDF
WHY Exercise is So Underrated (Exercise and the Brain) YouTube Video
Schedule Your Free Strategy Call With Steve Burnett
How Seth Peek Doubled His Business from $350k to $700k in 10 Months
Listen to EP88 as Seth Peek shares his story of working for painting contractors to building his own successful painting company in less than 2 years- even amid Covid-19.
EP87 How to Dominate Your Target Market WITHOUT Paying for Advertising OR LEADS PART 2 of 2
Is your community a raving fan?
Last week we published part 1 in the series of how you can dominate your target market WITHOUT paying for leads or advertising.
By implementing these strategies, not only CAN you, your community will be THANKING you after you implement these strategies and they will become raving fans of your business.
We are not against ADVERTISING, we are against paying for advertising. When we talk about ABA's, we are referring to ads that look like Anything BUT Advertising. ABA's is Step 6 in the DYB System (of 9 Steps to Double Your Business).
This is the 2nd part in our series: How to Dominate Your Target Market WITHOUT Paying for Advertising or LEADS.
Let's talk about strategies 6-11, so you, too, can dominate your target market WITHOUT paying for ads or leads AND create raving fans within your community.
We will bring you what to do AND tell of many examples and RESULTS from those who have implemented these strategies.
*Again, each of these strategies is discussed in the DYB Community Facebook Group. There are also courses with checklists and step by step instructions on how to go about implementing these amazing strategies for DYB Members in the DYB Cafe. Not a DYB Member? Join today!
Let's do this!
WHAT YOU'LL LEARN: Details on how to implement the strategies for becoming a lead generating machine, WITHOUT paying for advertising or leads Case studies on contractors who implemented the strategies Convincing details and steps to gain trust, build momentum, and grow your business while having fun with your community The 2nd set of strategies you won't want to miss! QUOTES: 01:46 If you're wrapping vehicles, if you have service vehicles on the road, don't fill them up with a bunch of design. You only have like a split micro-second to grab somebody's attention and communicate instantly who you are, what you do. Boom. So keep it clean.
05:43 You do these awesome things. You change a person's life. You add value to your community and your team feels better about themselves. And again, your name continues to spread. Genesis up in New York, he says, "Just got the newspaper, the article's full page! Completely free! Talk about ABAs! It's awesome! And ABA is what we refer to as anything but advertising. Because we don't believe in paying for ads.
09:11 Ads that look like Anything But Advertising and it just keeps going. And so what the (Facebook) contest is, it's like, "Hey, take a picture of our car. Tag us; you score a can of cookies." Chris Eaton, he's an awesome insurance rep in Venice and he takes it a step further. When he finds the vehicles, he goes up there and he records a video. He says, "Show me the cookies!" Everybody really enjoyed that --easy, easy way to give value to the community. Have fun and just continue to get your name out there and dominate your market without paying for ads.
12:17 I grabbed this (post) and, and it says, "Best painters ever! After pictures coming soon, but first- this. Final walk around yesterday with Jeffrey Sommers of ESP Painting Oregon. Not only was he intent on making sure everything was perfect with our exterior paint and stain job, he also gave me a card with all the paint colors listed (so thoughtful) and a "Gratitude" paint can filled with cookies from Blue Moon bakery. Seriously?? Beyond impressed." That's awesome. Easy, easy, fun ways to give value and stay out there. And Jeff, like the others, is dominating his market without paying for advertising.
12:56 Set a new record. Okay. So this is one of my favorite ones, because it was fun is creative. And so, now, as you're looking through this, you say, well, this might not be for me. And so you may be tempted to drop a C bomb, but please let me encourage you just to ask how, how can you, what's something you're passionate about that you may be able to follow this strategy,
EP86 How to Dominate Your Target Market WITHOUT Paying for Advertising OR LEADS PART 1 of 2
SUMMARY: Paying for leads is a racket.
You can dominate your target market WITHOUT paying for leads or advertising.
Not only CAN you, your community will be THANKING you after you implement these strategies.
In this 2 part series, you will learn what to do AND hear many examples of the RESULTS from those who have implemented these strategies.
Part 1 today, will cover the first 5 of 11 community building, lead generating, time tested strategies for you to learn how to dominate your target marketing WITHOUT paying for advertising or leads.
*Each of these strategies is discussed in the DYB Community Facebook Group. There are also courses with checklists and step by step instructions on how to go about implementing these amazing strategies for DYB Members in the DYB Cafe.
Let's do this!
WHAT YOU'LL LEARN: The psychology behind WHY these strategies works The 2 rules to making each strategy work Details on how to implement the strategies for becoming a lead generating machine, WITHOUT paying for advertising or leads Case studies on contractors who implemented the strategies Convincing details and steps to gain trust, build momentum, and grow your business while having fun with your community The first 5 strategies: REMARKable Presentations, Young Entrepreneur Scholarships, Community Spotlights, Paintball Charity Tournaments, & Video Testimonials (Part 2: Strategies 6-11 ) QUOTES: 01:24 Imagine what it would feel like to have high quality leads constantly coming in and closing sales with, with almost no pressure at all. And you don't need to really study any sales techniques. And that's kinda what I meant about my book and how to double your business without making a sale is you do all this--if you implement this stuff and you try these ideas that worked very, very well for us, you don't have to worry so much about the sales strategy, sales techniques, and imagine that your community loves you for this.
I mean so much that, you're featured in the paper times. You are given awards. So you have a community awards, you're given Business of the Month Award and awards from the paper, from the magazines. And then you win Business of the Year. Imagine this because this is what happened for us.
06:30 After we won Business of the Year, he (Joel) had come up to me to congratulate my wife April and I that night.
And he says, "You know, congratulations, you guys," he says, "I'm so happy for you."He says, "You know, something I find interesting--everybody knows you, but I've never seen you advertise." Well, here's why.
29:36 Our team loved this stuff. They love the paintball charity. They got in. They got to have fun. We even created a group chat, between all the teams, so they could talk smack to each other, you know, about how they're going to beat each other.
So when it came to a tournament, right, but at the end, everybody wins and everybody loves it. And again, and your name just gets spread and spread and spread in good favor--in the paper. What would a half page ad cost? Right. If you ran an ad, what would it cost? So there's the upfront cost and a half page ad, but not just that, how much does it really cost? Because we ignore advertisements, we ignore ads, right?
So if that would have been a great big ad about our business, everybody would have ignored it and went straight to the article or the stories.
HIGHLIGHTS 07:06 Two RULES for the right mindset for success
10:35 FIRST Strategy: REMARKable Presentations
21:25 Others implementing REMARKable Presentations
23:27 SECOND Strategy: Young Entrepreneur Scholarships
25:22 THIRD Strategy: Community Spotlights
28:15 FOURTH Strategy: Paintball Charity Tournaments
30:22 FIFTH Strategy: Video Testimonials
LINKS & RESOURCES MENTIONED IN THIS EPISODE: DYB Community (complimentary for members only)
ADDITIONAL FREE RESOURCES: Video Testimonial Checklist
EP85 Benefits of Hosting Your Own Young Entrepreneur Scholarship - (Y.E.S.)
SUMMARY: Having provided a Young Entrepreneur Scholarship three years running, Matt Jansen knows the benefits such a program has on his business as he makes this particular impact in his community.
In this episode of the DYB Podcast, Matt and Steve discuss the benefits or running the Young Entrepreneur Scholarship.
The outline is simple: 1) Announce the Young Entrepreneur Scholarship, 2) Promote and Gather Contest Applications for 6-8 weeks, 3) Host the interviews with your team for judges, and 4) Announce the winners!
Though simple, the step by step course walks you through all the details that make a huge difference in the success or flop of the program.
Young Entrepreneur Scholarships are just one of the many ABA's talked about at DYB. What is an ABA? It's an ad that looks like ANYTHING But Advertising. The Young Entrepreneur Scholarship is one of the many detailed, step by step courses available when you become a DYB Member. Matt Jansen of Matt the Painter out of Billings, MT, has become a Y.E.S. fan, just like his whole community! We hope this podcast inspires you to step out and provide a Young Entrepreneur Scholarship in your community.
WHAT YOU'LL LEARN: What is a Young Entrepreneur Scholarship, Y.E.S. How providing the Y.E.S. makes a huge impact in your community Why the Y.E.S. is a powerful ABA that effectively grows your business QUOTES: 07:51 We had, I think, it was about four or five contestants and we just had a good time. What I liked, as well with it in the past, we have had some of our team members sit in and judge, and they just, they get a kick out of it.
And sometimes they brought in their kids just to kind of show them the entrepreneurial path, what we're doing. Just besides, you know, we're not just painters, we're connecting and giving back to our community and making that impact. So it's huge that way and there's nothing more gratifying than at the end of these, you're standing there with your big dry erase board check and the kids are all excited and it's got their name right on it.
Their parents are just beaming. They're just proud of their kids and you're getting pictures and shaking hands and that creates all sorts of memories for the parents and for the kids.
LINKS & RESOURCES MENTIONED IN THIS EPISODE: DYB Membership
ADDITIONAL FREE RESOURCES: Schedule Your Free Strategy Call With Steve Burnett
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From Losing Entire Team in One Day to Succeeding at Hiring and Training With David Cook
When you lose your entire team in the course of 24 hours, it may seem you'll never recover.
Hear from David Cook in this week's episode of the DYB Podcast as he shares his story of recovering from that very thing, to easily hiring a team with the same mindset and values and how he trains his team and builds his company culture up.
David will share the mind shifts he has made in order to hire, train, and build his team around his values and high standards.
A Must Listen to Show!
Steve is a fantastic host who is a wealth of knowledge! I highly recommend the listen!
Valuable content for all types of trades
I’m an electrical contractor working mostly in residential and commercial service work. I have learned a ton of valuable wisdom and knowledge from this podcast.
I also highly recommend getting Steve’s book, “How to double your business without making a sale”.
Actionable Advice and Great Tips!
Lots of content and shows to get actionable advice from! Must subscribe and must check out previous episodes! Learn how to create more time for important things while still doing what is best for your business!