E-commerce Expert Jeff Hanson: Enhancing Customer Experience through Omni Channel Retail

In this episode, Kailin Noivo sits down with Jeff Hanson, Senior Vice President of E-commerce at Floor and Decor, a leading Omni Channel retailer. They delve into:

• Jeff's unique journey from graphic design to leading e-commerce strategies at Floor and Decor
• The critical role of aligning e-commerce with in-store experiences for a seamless customer journey
• Strategies for leveraging data to understand customer behavior and improve service delivery
• The impact of evolving customer expectations on retail, especially post-COVID
• Innovative practices like "My Order Pay Online" and their approach to integrating customer care with e-commerce
  
  

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