E-Commerce Secrets To Scale Tanner Scott

This week on the show, Theresa Gardner, Co-Founder of Alyth Active joins me to talk about brick-and-mortar retail and how opening a physical store has actually had a profound impact on their e-commerce success. I thought this topic was so interesting at first, but success in e-commerce really does have everything to do with how you connect with your customers. In this episode, you’ll learn just how important connecting with your customers is and how you can do it too.

This week on the show, Caitlin Probst, Marketing Director at Zhou Nutrition, joins me to talk about upsells. Caitlin knows her stuff when it comes to upselling, so I knew I had to have her on the show. If you’re looking to boost AOV, and hear some really awesome upselling strategies that Zhou is using in their marketing, this is the episode for you!

This week on the show, Ben Fisher, Co-Founder of RODEO joins me to talk about using subscriptions as a tool to improve your customer retention. In this episode, you’ll learn how to properly approach subscriptions with your brand and how to ensure that your subscription program is set up for success by making sure you’re maximizing the value that you provide to your customers.

This week on the show, Jeff Greenfield, CEO of Provalytics joins me to talk about the cookie collapse and what we as marketers can do about it. Hopefully it isn’t news to you that 3rd party cookies will be obsolete within the next year or two, but now is the time to start preparing. Jeff is extremely knowledgeable on this subject and I really enjoyed our conversation, so if you want to make sure your brand doesn’t fall behind when this happens, don’t miss out on this week’s episode.

This week on the show, Andy Janaitis, CEO of PPC Pitbulls, joins me to talk about the importance of first-party data. First-party data is essential in e-commerce because it’s data that you actually own that you can leverage in any way that you want to. Collect as much of it as you can because it’s a huge asset for your brand and it will help you grow long-term.

This week on the show, Jordan West from upGrowth Commerce joins me to talk about gated product launches and how you can use them to build loyalty with your customers. You should be striving to build a community with your customers and this is a great way for a lot of brands to get moving on that. Gated product launches have helped Jordan tremendously with his brands and they can help you too, so don’t miss out on this episode!