49 min
E024: Holding Onto Your Brand’s Belief System with Ross Martin THE POWER OF REINVENTION with Kathi Sharpe-Ross
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- Personal Journals
What does your brand stand for at this moment? With so many things happening in our world right now, what makes companies steadfast is holding onto their belief system – something that our guest today is resolute about.
Ross Martin is the President of Known, the new operating system for modern marketing that uses science, strategy and creativity to help their clients achieve their goals. He is also the founder of Lunch Partners, an early stage private investment vehicle for some of the world's most powerful CMOs.
Here are some power takeaways from today’s conversation:
- Empathy as a strength in leadership
- How they’re Reinventing their culture at Known
- Existential questions you need to ask yourself as you’re Reinventing yourself
- How companies are faced with
- Why you need to have a belief system behind your operating systems
Episode Highlights:
Reinventing the Culture
Known is in a war for talent. The question is how to operationalize a business and build an intentional culture when most of the company has never been in the same room with most of the company, let alone clients.
From a leadership perspective, Known strives to study their own selves, and then study the world around them. And so, they invested in the largest and most ambitious, longitudinal study of the effects of the pandemic on culture and on all of us, they call The Human Condition. The company now has over 300 people working out of their home offices. And they all have different personal home scenarios.
You can't be an empathetic leader, and you also can't be serving your clients the way we're expected to, if you don't deeply understand life's circumstances.
You also have to understand the drivers of behavior preference and recognize patterns more quickly than other people can so you can act on them for your clients or recommend.
Reinventing Tips: Existential Questions to Reflect On
Some existential questions you can ask yourself as you're building the culture of your company:
- What do you stand for in a moment like this?
- What are the principles upon which you founded this business?
- What is the purpose of your organization?
- What is your obligation to everyone you serve?
- How should you show up internally and externally?
- How do you live your values?
Holding Onto Your Belief System
Those businesses that aren't pivoting right now but who have always been living their values, and have remained steadfast are the businesses and brands that are not trying to signal virtue. But they have created systems of impact that are consistent with who they are, who they want to be, and how they want to be known.
And on the other side of this, some of the greatest marketers on the planet are just frozen in fear because they wake up and they're forced to answer some very difficult existential questions for their brands that they never had to struggle with before.
If you're a CMO, who's running a company that makes soap or deodorant? Why do you need to care about something like gun safety? Well, suddenly you are being asked to care about that –not just by your consumers and investors, but by your employees.
And if you don't have a belief system behind all of your operating systems, then you're flying blind and you have nothing to hold on to.
Resources Mentioned:
https://www.rossmartin.com/
Known
Lunch Partners
www.SharpeAlliance.com
Www.TheReinventionExchange.com
What does your brand stand for at this moment? With so many things happening in our world right now, what makes companies steadfast is holding onto their belief system – something that our guest today is resolute about.
Ross Martin is the President of Known, the new operating system for modern marketing that uses science, strategy and creativity to help their clients achieve their goals. He is also the founder of Lunch Partners, an early stage private investment vehicle for some of the world's most powerful CMOs.
Here are some power takeaways from today’s conversation:
- Empathy as a strength in leadership
- How they’re Reinventing their culture at Known
- Existential questions you need to ask yourself as you’re Reinventing yourself
- How companies are faced with
- Why you need to have a belief system behind your operating systems
Episode Highlights:
Reinventing the Culture
Known is in a war for talent. The question is how to operationalize a business and build an intentional culture when most of the company has never been in the same room with most of the company, let alone clients.
From a leadership perspective, Known strives to study their own selves, and then study the world around them. And so, they invested in the largest and most ambitious, longitudinal study of the effects of the pandemic on culture and on all of us, they call The Human Condition. The company now has over 300 people working out of their home offices. And they all have different personal home scenarios.
You can't be an empathetic leader, and you also can't be serving your clients the way we're expected to, if you don't deeply understand life's circumstances.
You also have to understand the drivers of behavior preference and recognize patterns more quickly than other people can so you can act on them for your clients or recommend.
Reinventing Tips: Existential Questions to Reflect On
Some existential questions you can ask yourself as you're building the culture of your company:
- What do you stand for in a moment like this?
- What are the principles upon which you founded this business?
- What is the purpose of your organization?
- What is your obligation to everyone you serve?
- How should you show up internally and externally?
- How do you live your values?
Holding Onto Your Belief System
Those businesses that aren't pivoting right now but who have always been living their values, and have remained steadfast are the businesses and brands that are not trying to signal virtue. But they have created systems of impact that are consistent with who they are, who they want to be, and how they want to be known.
And on the other side of this, some of the greatest marketers on the planet are just frozen in fear because they wake up and they're forced to answer some very difficult existential questions for their brands that they never had to struggle with before.
If you're a CMO, who's running a company that makes soap or deodorant? Why do you need to care about something like gun safety? Well, suddenly you are being asked to care about that –not just by your consumers and investors, but by your employees.
And if you don't have a belief system behind all of your operating systems, then you're flying blind and you have nothing to hold on to.
Resources Mentioned:
https://www.rossmartin.com/
Known
Lunch Partners
www.SharpeAlliance.com
Www.TheReinventionExchange.com
49 min