E035: Black Friday Cyber Monday: How We'll Be Tracking, Analyzing & Maximizing Our Results

Happy Black Friday week everyone! In today’s episode we are diving in on the day-to-day tactics and operations our teams will be using this weekend to optimize performance during one of the most crucial sales periods of the year - Black Friday and Cyber Monday.

We’re discuss the shift from pre-sale planning to sale operations, covering our real-time data analysis plans, ad spend and budget allocation, our marketing mix during this time, the cadence of our BFCM newsletters, handling inventory challenges, how we react if things don’t go as planned and much more.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

03:01 Navigating Black Friday Sales

08:55 Intra-Sale Operations and Strategies

14:59 Budget Adjustments and Inventory Management

18:14 Evaluating Ad Spend Efficiency

21:08 Incrementality Measurement in Marketing

23:50 Channel Mix and Budget Allocation

27:01 Upper Funnel Strategies and Influencer Marketing

39:22 The Importance of Cross-Channel Measurement

40:29 Team Operations During Peak Seasons

43:47 Email and SMS Strategies for Cyber Weekend

48:28 Adapting Tactics During BFCM

56:23 Adjusting Offers and Inventory Management

01:01:55 Learning from Misses and Failures

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Related episode:

E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing

https://open.spotify.com/episode/4JMC1QszKyrnKkOT9PHk1E?si=434d203eba3f4d02

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