Hey Mamas, another week, another day, but hello May! Our Covid Compassion Project series is still going strong and today we have a juicy, and much, much needed episode to help you with all things business and learning to adapt and pivot during these interesting times.
We always hear the saying in business and life, "prepare for impact," but how often do we actually do so? Today's episode features Emily Reagan who is a mom of four, an air force wife, a digital marketing consultant and founder of vacrashcourse.com (http://vacrashcourse.com/). She has a background in journalism and electronic media. As a scrappy military wife who has moved every two years, Emily has worked in various jobs related to public relations, marketing, sports media relations, journalism, and video production. Finally her random skillset has come together as a freelancer “VA” (virtual assistant), where she helps creative entrepreneurs take their talents online, grow their social media presence and build their sales funnels. She quickly booked out and didn’t like turning down clients, so she trained her smart military spouse and mom friends to learn digital media tech skills and take on clients as their own. She calls her Digital Media VA Crash Course graduates “unicorn VAs” because they have all the resourceful qualities, online insight and implementation skills that online business owners are looking to hire first... Aka that total magical package.
In today's episode, Sabrina and Emily talk about all things business, how to adapt, and of course how to prepare for impact. For many of us who are in business or who are considering starting an online business during a time of crisis, today's episode will shake you up and give you the encouragement and boost you need to jump feet first, all-in.
So... without further adieu, here are our top takeaways from today's episode which we know will be highly valuable for all those tuning in or reading in:
1. Physical distancing, not social distancing. Why? Because now more than ever, we need community, we need connection. So yes, we are physically distant during this time, but socially more present than ever. Plug into online communities, podcasts. Have a porchside conversation with a friend. Better yet, mastermind with your biz besties and get the wheels in your biz turning, which brings us to our main point...
2. Adapt and pivot. Don't shut down. We repeat, do not freeze. Mamas, we know firsthand how it feels to have all this doubt and uncertainty swirling around when faced with crisis, but isn't that why we exist? Navigating a crisis is literally a mom superpower; we do this with our littles every single day. We do the damn juggle all day, everyday. Right now isn't so different. Use that fuel to launch your business, to make that side hustle your full time gig. To not go back to corporate. To forge your own path. For those of you in businesses that are a bit more brick and mortar, have a sit down meeting with yourself (and your team if you have one), and ask yourselves how you can pivot. What can you offer en masse at an accessible price that still brings home the income sustainably? Can you do online classes, courses, consultations, porch side deliveries? The world is literally your canvas right now. This is the much needed pivot many of us needed, the reset we were longing for (even if the circumstances are not ideal), the time we craved to work on our businesses and side hustles, the opportunity to create the life we desire, the type of "normal" we have the power to curate and create once things open up and everything is functional again. One thing is for certain, things will never go back to "normal,