Tech Your Business

E173. Why AI Won't Replace You (And How to Use It to Work Faster)

Most business owners are either overwhelmed by AI hype or wasting time using it like everyone else. Nathalie Dorémieux, a tech strategist with over 20 years of software engineering experience, shares how to use AI as an accelerator rather than a replacement - and the results are remarkable.

In this episode, discover how one of Nathalie's clients reduced their training programme completion time from 4 months to just 4 days by building AI tools directly into their course. Learn the three essential elements AI needs to deliver genuine value: your unique knowledge, proper context, and specific prompts. Without these, you're just getting "refined rubbish" out.

Key Topics Covered:

  • The three components AI needs to work effectively (most people miss at least one)
  • How to build custom AI tools inside your programmes to accelerate client results
  • Why "garbage in, garbage out" matters more than ever with AI
  • The difference between using AI as an accelerator vs. falling for the hype
  • Real examples: LinkedIn profile optimisation and membership launch emails done in minutes
  • How to identify which business problems AI can actually solve (and which it can't)
  • Turning podcast listeners into qualified leads using AI-powered conversations
  • Why consistency and automation matter more than fancy AI tools

About Nathalie Dorémieux:Nathalie is a membership maven and tech strategist with over 20 years of experience in software engineering. She spent 10 years in Silicon Valley before returning to France to build e-learning businesses with her husband. Nathalie specialises in helping coaches and course creators design high-retention programmes that deliver faster client results. She co-created Podcast LeadFlow, a system that converts podcast content into qualified leads through smart automation and AI.

Connect with Nathalie:

  • Website: podcastleadflow.com (free licence available, no credit card required)
  • Membership programmes: themembershiplab.com
  • LinkedIn: Nathalie Dorémieux

About Tech Your Business:Tech Your Business helps small business owners leverage technology to grow faster and work smarter. Hosted by Peter Banigo from Target ICT, each episode delivers practical advice you can implement immediately.

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