E20: Data-Driven Storytelling & Customer Centricity: The Perfora Story The State of Retention Marketing

In this conversation, we unravel the secrets behind finding that one golden idea from a million possibilities, pioneering an entirely new category, and winning over customers. Brace yourself for a mind-blowing revelation as Jatan Bawa, the mastermind behind Perfora, spills the beans and shares his surefire strategies for acquiring customers and cultivating a loyalist tribe.

(01:44) - Jatan Bajwa's Entrepreneurial Journey
(04:14) - The Genesis of Perfora: Identifying a New Category
(08:19) - Blueprints of Innovation: Charting the Course for a Contemporary Brand
(13:22) - Harmony in Action: Unraveling the Well Orchestrated Playbook
(17:57) - The Cost of Innovation: Is Creating a New Category Expensive?
(21:50) - The Art of Retention at Work
(24:09) - Optimizing RoAS: The Power of Storytelling
(28:18) - Strategic Patience: Balancing Long-Term Vision with Tactical Precision
(31:55) - Measuring ROI in Unconventional Strategies
(33:54) - Cross-sell. Upsell. Repeat.
(42:44) - The Power Trio: Leveraging Segmentation, Right Channels, and Content
(45:54) - The Voice of Customers: NPS as the Defining Indicator
(51:37) - From Stay to Soar: Building a Brand Upwards with Retention