E23: Ankur Khaitan's Retention Roadmap: A VC's Galactic Guide The State of Retention Marketing

 In this compelling episode, Ankur Khaitan, a seasoned venture capitalist, delves into the art of retention for D2C startups. From identifying the correct tech-play to crafting effective customer retention strategies, Ankur's guide is a must-listen for anyone seeking to forge a strong connection with their consumers. Tune in to explore the secrets of success in the world of retention!

(00:27) - Moving from Consulting to a Venture Capital firm
(01:14) - Embracing the Big Story with a Bullish Attitude
(04:40) - Deciphering the Indian Market: Organic Growth vs. Push-Play Strategy
(07:37) - Navigating Brand Strategies: A VC's Perspective
(11:05) - Emphasizing Day-0 Retention for Business Success
(13:19) - Key Metrics for Measuring Success
(19:13) - Engagement Proxys for Sustenance
(23:25) - RoAS Evolution: New Category Creation vs. Innovation within Existing Categories
(30:04) - Scaling Up: Transitioning from a Small Fish to a Big Player
(36:24) - The Founder's Marketing Dilemma
(49:00) - Zero to Hundred: The Journey of Accelerated Growth
(56:49) - The Founder's Hat is a Tough One to Wear
(59:31) - The Phygital Play