E26: Booking Customer Loyalty The ixigo Way The State of Retention Marketing

Travel apps are sitting on a goldmine of data, and as people travel more, the opportunity to personalize messages for upselling grows. But what sets India's beloved travel platform, ixigo, apart? How do they not only secure bookings but also enable customers to tailor their itineraries? Discover how AI plays a pivotal role in this episode.

(00:49) - From SIM Cards to Flight Tickets: A Career Evolution

(06:51) - Airtel to FreeCharge: Navigating the Spectrum of Customer Acquisition

(08:42) - From Disruption to Dominance: ixigo's Path in Travel Technology

(15:35) - Beyond Transactions: A Quest for Traveler Delight

(18:34) - Turning PNR Checkers into Loyal Travelers

(23:15) - The Traveler's First Step: A Guide to User Activation

(27:27) - Strategies to Secure User Confidence

(30:20) - User Tags and Tailored Offers: A Winning Combination for Travel App Engagement

(35:31) - Inside ixigo's Full-Stack Growth Team

(39:00) - How ixigo Orchestrates Growth: A Deep Dive

(44:13) - The Future of Travel: An Innovative Itinerary Tool

(49:47) - Driving Stickiness in the World of High-Value Audiences

(54:37) - Growth is in the Numbers

(58:11) - From Aha Moments to Loyal Users: The Role of Video Experiences

(01:00:49) - Strategies for Maximizing User Engagement and Satisfaction