E291 | Building An Aligned Thought Leadership Approach With Macy Robison

Does creating thought leadership content leave you feeling drained or energized? If you find yourself dreading content creation or even avoiding it altogether, that's a sign that the framework you're using may not be aligned with your natural strengths and wiring. In this week's episode of the Simplify to Scale Show, I sit down with Macy Robison, a thought leadership strategist who helps people build a platform around how they're naturally wired. We dive into how to build a thought leadership approach that sounds and feels like you, including:

• Why copying a "proven" playbook doesn't always work
• How to identify your unique signal and voice
• Three ways your message lands or falls flat
• The archetypes that shape how you communicate and get results
• Using your natural style to build your platform

We also reviewed the results of my style from Macy's Resonant Thought Leader Archetype assessment, which was fascinating!

Links

• Website: https://macyrobison.com/
• Assessment: https://assessment.thoughtleaderarchetype.com/
• Instagram: https://www.instagram.com/macyrobison
• LinkedIn: https://www.linkedin.com/in/macyrobison/
• Facebook: https://www.facebook.com/macyrobison/

Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/

Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

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