E32: Growth Comes in Bundles at Times Prime The State of Retention Marketing

In this insightful conversation with Gyan Pratap Singh, Head of Growth Times Prime, we explore the intricate dynamics of the platform's business model. From acquisition strategies to the nuanced world of retention, Gyan unveils the layers that contribute to Times Prime's success. The discussion touches upon diverse topics, including the curation of a multi-category lifestyle bundle, the orchestration of acquisition channels, the segmentation intelligence, and the strategic approach to renewal.

(00:43) - A Story of Adaptation and Growth
(05:20) - The Acquisition Puzzle: Scaling Beyond Google and Facebook
(14:04) - Affiliate Adventures: Exploring ROI in the Marketing Curve
(18:13) - Beyond the Buffet: Crafting Long-Tail Deals for Lasting Subscriber Value
(23:25) - Positioning for Premium: The Times Prime Approach to Customer Segmentation
(28:42) - From Hotstar to Fine Dining: Times Prime's Journey into Premium Experiences
(34:35) - Optimizing User Acquisition: Lessons from Times Prime's ROI-Driven Approach
(36:33) - The Decision-Making Symphony in Times Prime's Growth Journey
(37:51) - Navigating Renewals: The Two-Pronged Approach of B2B and B2C Acquisitions
(41:36) - From D0 to D60: The Journey of Subscriber Renewals in Times Prime
(46:56) - How Times Prime Keeps Subscribers Coming Back for More