“There are tee shirts that say, ‘Underestimate me. This’ll be fun,’ and that was exactly how I approached life.”
This snippet is just one of many learnings we gained from our conversation with Julie Roehm, the Chief Marketing and Experience Officer at Party City. Julie is no stranger to adversity and has been a fierce competitor and determined power female ever since a young age. Calculated yet adventurous risk taking throughout her career has shown her that things don’t change if you aren’t willing to do something different.
Julie shares her perspectives on workplace culture, dealing with adversity, jumping into new industries with confidence and poise, asking questions and listening, and building a successful team. Her experience in industries as varied as automotive, big box retail, services, and consulting have laddered up as she helps companies stand out in a beneficial way and push themselves through their marketing.
Exuding an air of confidence while also maintaining humility is a difficult task to achieve, and Julie does just that. We encourage you to learn from her insightful commentary on her previous experience and advice to women!