E38: Unlocking Indian Brands' Retention Riddle The State of Retention Marketing

With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics.

(01:39) - 20 Years a Marketer, Brand-Builder, and Problem-Solver
(01:41) - Samriddh's Strong Views on Irrational Exuberance in Businesses
(09:00) - Mindful Retention, The Foundation of Long-Term Business Resilience
(12:57) - Navigating Dirty Data to Uncover Diamond Customers
(17:55) - Toeing the Line Around Retention vs. Growth
(20:39) - Evolutionary Curve and Talent Crunch in Retention Marketing
(27:08) - Should the Chief Retention Officer Get a Seat at the Table?
(32:18) - Rethinking Strategies for Sustainable Growth
(36:30) - Riding the Agency Wave: CMOs' Surfing Strategy
(41:26) - Getting Your Hands Dirty from Day Zero
(47:31) - Samriddh’s Key Retention Milestones in 0-1 Journey
(51:53) - Adjusting Investment Relative to Milestones
(59:59) - Craft Reigns Supreme Over Data and Tools
(01:07:04) - Which Brands are Killing at Retention in India?