E4: The Secrets Behind Effective Thought Leadership in Health Tech with Jodi Amendola

In this episode of The Supreme Pod, host Eric Southwell sits down with Jodi Amendola, President of Amendola Communications, a veteran in health tech and digital health PR with over 30 years of experience. Together, they dive deep into the evolution of thought leadership in healthcare marketing, from defining it in today’s social-first world, to using tools like LinkedIn, podcasts, and newsjacking to build authentic, educational visibility. Jodi shares timeless strategies for building trust, consistency, and authority in a crowded health tech market.

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00:00 Cold open: People follow people

00:28 Welcome + guest intro

01:10 What thought leadership really is and why it matters

03:21 How to build a thought leadership program: messaging, cadence, repurposing

10:15 Who should be a thought leader?

15:10 Challenges in health tech communications

18:22 The biggest mistakes in thought leadership and health tech PR

24:07 Navigating the health tech landscape

31:04 Newsjacking explained and real life examples

33:09 Future trends and using AI for health tech communications