E43: Airtel's Secret Sauce to Maximizing CLTV The State of Retention Marketing

Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers.

(02:21) - Anshul's Growth Adventure from Broadcast to Broadband
(07:34) - The Two Types of Retention in Telecom
(10:08) - Maximizing Lifetime Value of Prepaid Customers
(12:32) - Unveiling Customer Triggers and Barriers for Explosive Growth
(15:44) - Driving High-Value Conversions with Insightful Hacks
(19:03) - Airtel's Rural Focus Strategically Driving Data Growth and Acquisition
(23:04) - Broadband to Be the Next Growth Frontier
(26:29) - How Airtel is Accelerating Broadband Adoption for Entertainment
(31:10) - Airtel's 3-Pronged Growth Approach
(34:36) - Graduating Premium Users to Airtel Black
(38:41) - Customer-Centricity: Airtel's Competitive Edge
(41:40) - Airtel's Innovation Drive: Broadening Connectivity with Smart Solutions
(46:36) - A Unified Approach in Airtel's Multi-LOB Strategy
(49:50) - Navigating Data Monetization Challenges in the Telco Industry
(51:49) - Charting Airtel's Growth Trajectory: Exploring Next-Gen Initiatives in 2024
(54:50) - Leveraging AI, Data, and Customer Channels in 2024