E5: Ardenite │ Cyber Pop Rock Duo Creating A Universe

On this episode I'm joined by Wana White, lead singer of the Cyber Pop Rock duo 'Ardenite'. The Austrian band from Vienna have been making strides recently, releasing regular singles & music videos whilst building a tight knit community on social media. It was there, on Instagram, that Wana and I got talking - it was clear we had a lot in common and I became very curious about the band's story and all that they have going on. Naturally, I had to get Wana on the podcast to talk about it - and I'm so glad that I did! We chatted about lots of things and there are certainly some important lessons and takeaways here for anyone looking to follow a similar path. I thoroughly enjoyed this conversation and hope that you enjoy listening to it!

Check out the bands website to find and follow them on social media:

http://ardenite.net

Timestamps:

00:33 Introduction & Synopsis

01:00 Wana's story & forming Ardenite

04:20 Ardenite's style and how it all came to be

07:50 The band's first single/demo 'Love Drug Addict'

08:40 Soul searching, becoming a duo & finding their sound

11:38 Being authentic as an artist

14:18 Embracing all aspects of art & business

19:00 Elaborating on how Ardenite found their sound

24:50 The division of roles between the duo and their creative/production process

32:12 Social media and overcoming insecurities, how Wana challenged herself to do a daily Vlog

38:20 Creating community online, making meaningful connections and supporting other artists

49:13 Music marketing, strategy & helpful resources

56:17 Mindset, perfectionism & seeing the bigger picture

01:06:41 The power of catalogue as an artist

01:15:09 Engaging with the community & the magic of the internet

01:18:49 Ardenite's live performance situation

01:23:08 How the band make their music videos

01:24:34 Where to find Ardenite, their music & merchandise

01:27:27 Wrapping up & closing sentiments