49 min
E6: Managing change Modern Perspectives
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- Marketing
Welcome to the final episode of the Modern Perspectives podcast series. What a journey it’s been. So many inspirational speakers and optimism for what’s to come in the industry. This episode tackles managing change, and summarises the series with two very special guests:
Michael Bernard – Ex-CMO director of IBM in Europe and is currently Non-Exec director, Trustee, School Govenor, Consultant and author. Michael holds a postgraduate Diploma in Marketing Management from the Chartered Institute of Marketing, and has over 25 years of line management experience.
We’re also joined by Stephen Davis - EMEA Marketing Director at Roland DG EMEA. Stephen is an executive leader with a track record of business success in travel, retail, consumer and commercial products. He has extensive experience leading and shaping teams to deliver marketing innovations and sales solutions at all stages of the business lifecycle.
He's s worked on a number of high-profile consumer businesses, including Tui, Southcorp Wines, Hovis, Expedia & American Airlines. Breathing new life into very established brands, as well as launching a high-growth, early stage start-up at Kiwi.com, has been a central focus. This sits alongside steering international teams through financial restructuring of the world’s largest airline, plus several M&A initiatives. And a more recent move into the B2B space allows him to apply proven techniques from the B2C world, in addition to his general management responsibilities.
Welcome to the final episode of the Modern Perspectives podcast series. What a journey it’s been. So many inspirational speakers and optimism for what’s to come in the industry. This episode tackles managing change, and summarises the series with two very special guests:
Michael Bernard – Ex-CMO director of IBM in Europe and is currently Non-Exec director, Trustee, School Govenor, Consultant and author. Michael holds a postgraduate Diploma in Marketing Management from the Chartered Institute of Marketing, and has over 25 years of line management experience.
We’re also joined by Stephen Davis - EMEA Marketing Director at Roland DG EMEA. Stephen is an executive leader with a track record of business success in travel, retail, consumer and commercial products. He has extensive experience leading and shaping teams to deliver marketing innovations and sales solutions at all stages of the business lifecycle.
He's s worked on a number of high-profile consumer businesses, including Tui, Southcorp Wines, Hovis, Expedia & American Airlines. Breathing new life into very established brands, as well as launching a high-growth, early stage start-up at Kiwi.com, has been a central focus. This sits alongside steering international teams through financial restructuring of the world’s largest airline, plus several M&A initiatives. And a more recent move into the B2B space allows him to apply proven techniques from the B2C world, in addition to his general management responsibilities.
49 min