E7: CredAble on How to De-addict from Short-Term Customer Incentives The State of Retention Marketing

This episode features Nandini Chandra, a film-maker turned content strategist turned Product Growth Leader at Upscale by CredAble. It talks about how a growing startup in the lending and financial inclusion space achieves long-term user engagement through a conscious data-driven mindset and providing unique offerings in a competitive landscape.

(01:25) - From film-making to content to leading product growth - Nandini’s journey so far

(12:57) - Cracking the Code: How organization Design Drives Product Growth at CredAble

(15:04) - Identifying power users & keeping them hooked: Interventions that drive engagement in the loan application stage

(21:51) - Data-Driven Personalization: How Product Recommendations Supercharge Borrower Experience

(29:37) - From Drop-Offs to Acknowledgments: Optimizing Borrower Engagement in the Loan Disbursal Process

(38:18) - Unlocking Value: Steps to maximizing Consumer LTV

(50:31) - Beyond the First Transaction: Nurturing the Consumer Journey for Long-Term Product Adoption

(51:43) - Crunching the Numbers: Key Indicators of Active User Engagement with CredAble's Product

(59:50) - The Stickiness Quotient: Nudging Users Along the Consumer Journey for Lasting Habit Formation

(01:03:21) - Rising to the Top: Evaluating Product Market Fit and Upscale's Hero Product Status

(01:08:06) - Moment of Myth: SME Business Owners’ Tech savviness with video KYC & other onboarding steps

(01:09:42) - Outshining Competitors: Leveraging Peer Referencing and Non-Monetary Incentives in Invoice Management

(01:15:57) - In It for the Long Haul: CredAble's Sustainable Competitor Advantage Unveiled