43 min

E74: Bypassed: Mortgage Pros Being Left Behind by the Digital Customer w/Alec Hanson The REAL Podcast with Frazier

    • Marketing

In this episode Alec Hanson, SVP of LoanDepot, joins me to talk about his new book Bypassed. Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this episode we discuss branding, leveraging social media, social proof, lead generation, and customer experience.

In this episode Alec Hanson, SVP of LoanDepot, joins me to talk about his new book Bypassed. Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this episode we discuss branding, leveraging social media, social proof, lead generation, and customer experience.

43 min