15 min
E9: GSK x Consumer healthcare reimagined Human8 Podcast
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- Business
Few industries have been impacted more by COVID-19 than the healthcare sector. When it comes to consumer healthcare, we’ve witnessed a major shift towards prevention and wellness products, more openness to alternative treatments, and an increased use of digital tools to navigate our health. But are these changes here to stay? Is this ‘the new normal’?
In this podcast episode, we connect with Deb Monahan, Director, Shopper Insights & Capabilities at GSK Consumer Healthcare, a brand at the frontline of consumer healthcare. We talk about how the pandemic has changed customer behavior, which changes she expects will stick and, in general, what the pandemic has thought us about consumer health care.
Few industries have been impacted more by COVID-19 than the healthcare sector. When it comes to consumer healthcare, we’ve witnessed a major shift towards prevention and wellness products, more openness to alternative treatments, and an increased use of digital tools to navigate our health. But are these changes here to stay? Is this ‘the new normal’?
In this podcast episode, we connect with Deb Monahan, Director, Shopper Insights & Capabilities at GSK Consumer Healthcare, a brand at the frontline of consumer healthcare. We talk about how the pandemic has changed customer behavior, which changes she expects will stick and, in general, what the pandemic has thought us about consumer health care.
15 min