30 min

E96 | Turning Financial Mystery into Mastery with Geneve Huxley Lean Out Your Business Podcast

    • Entrepreneurship

Do your numbers sometimes feel like a mystery to you? 
It is critical as a business owner that we know our numbers so we can make the best decisions, but unless numbers are a natural strength or we have a financial background, our numbers can often feel a bit overwhelming to understand. 
In episode 96 of the Lean Out Your Business Podcast, we discuss how to turn financial mystery into mastery with our special guest and financial expert, Geneve Huxley.
Geneve is a CPA with over 20 years of experience. She's a whiz at decoding and unraveling complicated financial mysteries and her superpower is helping clients gain clarity in their business financials so they can improve their bottom line.
She understands the stories behind the numbers and has saved her clients the cost of a full-time CPA on staff without sacrificing the financial guidance they need to successfully run their business, figure out (and increase!) their profit margin, forecast and budget, and interpret their financial reports.
In this episode, we explore:
(1:53) The biggest mistakes with financials that business owners make
(4:52) How finances are different for a product-based vs. a service-based business
(8:13) The importance of having a bookkeeper
(10:20) The different types of financial experts and who you need when
(15:30) Why you should be leveraging value-based pricing 
(17:55) Determining the right time to hire your next employee
(20:47) Knowing when to bring on a Fractional CFO 



Links From This Episode:
www.huxleycpa.com https://www.linkedin.com/in/genevehuxley/  
 
Work with Crista:
Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast
 
Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat
 
Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale
 
Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle
 

Do your numbers sometimes feel like a mystery to you? 
It is critical as a business owner that we know our numbers so we can make the best decisions, but unless numbers are a natural strength or we have a financial background, our numbers can often feel a bit overwhelming to understand. 
In episode 96 of the Lean Out Your Business Podcast, we discuss how to turn financial mystery into mastery with our special guest and financial expert, Geneve Huxley.
Geneve is a CPA with over 20 years of experience. She's a whiz at decoding and unraveling complicated financial mysteries and her superpower is helping clients gain clarity in their business financials so they can improve their bottom line.
She understands the stories behind the numbers and has saved her clients the cost of a full-time CPA on staff without sacrificing the financial guidance they need to successfully run their business, figure out (and increase!) their profit margin, forecast and budget, and interpret their financial reports.
In this episode, we explore:
(1:53) The biggest mistakes with financials that business owners make
(4:52) How finances are different for a product-based vs. a service-based business
(8:13) The importance of having a bookkeeper
(10:20) The different types of financial experts and who you need when
(15:30) Why you should be leveraging value-based pricing 
(17:55) Determining the right time to hire your next employee
(20:47) Knowing when to bring on a Fractional CFO 



Links From This Episode:
www.huxleycpa.com https://www.linkedin.com/in/genevehuxley/  
 
Work with Crista:
Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast
 
Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat
 
Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale
 
Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle
 

30 min