52 min

Early Stage Customers The {Closed} Session

    • Entrepreneurship

What is different about the very first customers? How do you identify customers that will be co-innovators with your product in the early stage? How do you build a scalable and effective sales team and GTM motion? What price do you set, and what revenue metrics matter? Should founders always be selling?

Tom and Vivek discuss what the very first customers of a startup must look and act like, the staging and sequencing of setting up a sales operation with a feedback loop to product, and end with special guest Matt Kilmartin, CEO of Habu and former Chief Revenue Officer (CRO) of Krux, for his advice on effective entrepreneurial selling.

What is different about the very first customers? How do you identify customers that will be co-innovators with your product in the early stage? How do you build a scalable and effective sales team and GTM motion? What price do you set, and what revenue metrics matter? Should founders always be selling?

Tom and Vivek discuss what the very first customers of a startup must look and act like, the staging and sequencing of setting up a sales operation with a feedback loop to product, and end with special guest Matt Kilmartin, CEO of Habu and former Chief Revenue Officer (CRO) of Krux, for his advice on effective entrepreneurial selling.

52 min