Easy Email Marketing with Yael Keon Yael Keon

A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024.From minor campaign edit capabilities to major pricing & plan structure changes, I have you covered.First is the most important part where I explain some big changes coming to the requirements Google Mail and Yahoo Mail have regarding authentication - and the steps you need to take now to make sure you don’t end up in spam jail.

Then I look at the way the different email marketing software providers are utilising AI and if it is actually helpful or not.Finally, I get stuck into the below 5 email marketing software providers to discuss specific changes and if they are actually important or just something that you kinda, maybe, might want to use someday.Timestamps for each software:

14:32 ActiveCampaign

21:03 Klaviyo

26:25 MailerLite

31:56 ConvertKit

36:03 MailChimp

40:21 Wrap up

If you want help setting up your software check out the below courses:

How to… ActiveCampaign

How to… MailerLite

How to… Klaviyo

How to… ConvertKit

 

More helpful podcast episodes:

The ActiveCampaign Episode

The MailerLite Episode

The Klaviyo Episode

The ConvertKit Episode

The MailChimp Episode

Email Deliverability Demystified

Using ChatGPT for your Email Marketing

Want to see more of what I get up to when I’m not podcasting? 

 


Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Shop The Email Marketing Superstore
Join The Email Experience
Have my team get your email software setup via Email Automation Co
See omnystudio.com/listener for privacy information.

There’s a lot you can do with email marketing. But I’ve said it once and I’ll say it again - you should not attempt to do everything at once.

Email marketing is all about layers and strategic priorities but it can be confusing as to where you should focus your attention next.

Inside this episode, I share my recommended order of operations aka what you should do next.

We begin with the essentials and then we look at how to figure out what your next focus should be and ideas for what you can implement.

Still unsure? I have a free quiz you can take to get some specific recommendations just for you. Take it at yaelkeon.com/quiz (No email opt in required for the results).This episode is in celebration of the launch of The Email Marketing Superstore where you can choose your own adventure with a large selection of DIY courses. Opening special with 50% off is available until 11.59pm AWST Friday 17th November. Shop at yaelkeon.com/shop

Want to see more of what I get up to when I’m not podcasting? 

 


Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Shop The Email Marketing Superstore
Join The Email Experience
Have my team get your email software setup via Email Automation Co
See omnystudio.com/listener for privacy information.

It’s the side of email marketing that everyone seems to forget yet it can provide the best customer service, sales conversions AND make your life a heck of a lot easier through automating or eliminating your admin.It’s the emails you said after you have made the sake - aka The Post Purchase Experience.Inside this episode, I’m sharing the 4 different types of emails you should be sending after the sale including a tonne of ideas as to how to apply them to your business.

Whether you have an ecommerce store, provide services or are a digital creator the post purchase experience is a must have.

Want to see more of what I get up to when I’m not podcasting? 


Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co
See omnystudio.com/listener for privacy information.

Content marketing is one of the BEST strategies you can use to grow your email list - not to mention having something to send.

Not only does it provide a catch-free way of learning about you, your business but it also gives you an easy way for your business to be discovered.In this episode, you’ll learn:


How content marketing can help you grow your email list and build trust with your audience
Why giving away valuable information for free is a strategic move
How email marketing and content works together

And where I recommend you get started - in a way that doesn’t have you tied to writing a blog every week or suddenly becoming a YouTube sensation.Want to see more of what I get up to when I’m not podcasting? 


Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co
See omnystudio.com/listener for privacy information.

Whether you call it a webinar, a training, a masterclass or a workshop - you always have the goal of getting as many people as possible signing up and watching.

And email marketing of course plays a huge role in this. Not only do you use it to invite existing subscribers but you have confirmation emails, reminder emails and replay emails to send.Many people just stick to the basics but there are a number of things you can to do to take this from a transactional experience to something better.

The result? More engaged subscribers and (if you are selling) more sales.

Inside this episode, I’m sharing 7 different email hacks to help increase your webinar signup, showup and conversion rates.Plus I share the emails that I recommend you send throughout the process.If you want to steal my webinar emails plus get my full launch strategy, then check out the Email Launch Kit.

Want to see more of what I get up to when I’m not podcasting? 

 


Hang out with me on Instagram @yaelkeon
Check out all my freebies & offers on my Everything Page
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co
See omnystudio.com/listener for privacy information.

If you are in business you know that understanding your target market is crucial to your success. After all, you need to deliver what your audience wants to have them buy from you.

But so many of the target market training out there either focus on building customer avatars and completing epic worksheets. Or going full tilt into surveys or interviews or other intensive research processes.

While there is nothing wrong with either approach, I prefer something a little more immediate and concrete. Something based on real data and information from my specific audience. And something that I can do without committing hours upon hours of my time.

And no surprises, my secret is using email marketing.

Target market insights is one of the unspoken superpowers of email marketing and there are a tonne of ways you can do it, without your audience even knowing what you are doing.

I call it sneaky target market research and in this episode I share 7 ways you can do it and some of tech hacks that make it happen.

Want to see more of what I get up to when I’m not podcasting? 

 


Hang out with me on Instagram @yaelkeon
Check out all my freebies & offers on my Everything Page
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

Have my team get your email software setup via Email Automation Co
See omnystudio.com/listener for privacy information.