9 episodes

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon Yael Keon

    • Business

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

    Your 5 Figure Email Launch Plan

    Your 5 Figure Email Launch Plan

    Welcome back to Easy Email Marketing. Today's episode is a special one: A recording of a live masterclass I held recently: Your 5 Figure Email Launch Plan



    In this masterclass, you will:
    Learn the 3 biggest launch mistakes
    Build your first beta launch so you can validate your idea with real paying clients today
    Set realistic launch and email list goals with my simple launch calculator
    Learn the 3 key stages of a launch and what to send to your list at each stage.

     

    If you prefer to watch a video version of this masterclass and also get your hands on “The Email Launch Plan” pdf with 50 + emails you can send during a launch, then you can do so until June 25th, 2021 at www.yaelkeon.com/launch-masterclass/

    At the end of the masterclass I also offer an invitation to join my small group program: The Email Launch Project.  If you want me to personally coach and cheerlead you through your launch with my proven email launch strategies, you can apply at www.yaelkeon.com/launch/

    Applications close June 25th, 2021 or earlier if all 12 spaces are filled.

     

    Want to see more of what I get up to when I’m not podcasting? 
    Hang out with me on Instagram @yaelkeon
    Come join the free Facebook group Connect and Grow with Email with Yael Keon
    Grab your free download 80 Fill in the Blank Email Ideas

     

    And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

    See omnystudio.com/listener for privacy information.

    • 53 min
    How to re-engage your list

    How to re-engage your list

    Welcome back to Easy Email Marketing. In this episode, I’m talking about how to re-engage your list, even if it’s been a long time between email drinks!

    First, YOU DON’T NEED TO START AGAIN!

    Second, it’s completely okay and normal to have not contacted your list for a long time. But this episode is all about helping you get back to a regular emailing routine

     

    In this episode, I’ll be sharing my simple 4 step process to get your email list going and engaging again.
    Reintroducing yourself & asking what their biggest challenge or frustration is
    Thanking them for their answers, a common theme detected, and how you can help them
    Getting in the habit of sending new value packed emails based around helping them with their answers.
    Cleaning your list

     

    If you want help with how to come up with email ideas based on the feedback of your
    audience then you’ll love my FREEBIE: 80+ Fill in the Blank Email Ideas to help
    inspire you further. Just fill in the blanks with the topics your audience has given
    you and off you go! Grab it now at yaelkeon.com/ideas  

     

    Want to see more of what I get up to when I’m not podcasting? 
    Hang out with me on Instagram @yaelkeon
    Come join the free Facebook group Connect and Grow with Email with Yael Keon
    Grab your free download 80 Fill in the Blank Email Ideas

     

    And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

    See omnystudio.com/listener for privacy information.

    • 13 min
    The key to conversions

    The key to conversions

    Welcome back to Easy Email Marketing. Episode 7 is all about conversions, having an offer that sells.

     

    Inside, I discuss the strategy to achieve the results you’re seeking from your offers, including:​ ​  
    Having a signature offer
    Identifying the customer/client journey
    Building the marketing pathway for the signature offer

     

    If you’re wanting more guidance around this topic and you happen to be listening to this before June 7th, 2021, I am excited to announce that I am hosting a free bootcamp all around this, helping you to create your signature offer. 

    Running from June 7th to 11th and over the course of the week, I'll be guiding you through creating your signature offer, including choosing the best type of offer to help you create the life you desire.

     

    To join us, you will need to register because I'll be sending all the daily videos out to you. You will need to register at yaelkeon.com/bootcamp.

     

    Want to see more of what I get up to when I’m not podcasting? 
    Hang out with me on Instagram @yaelkeon
    Come join the free Facebook group Connect and Grow with Email with Yael Keon
    Grab your free download 80 Fill in the Blank Email Ideas

     

    And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

    See omnystudio.com/listener for privacy information.

    • 10 min
    6 Types of (non-salesy) content you can send your email list

    6 Types of (non-salesy) content you can send your email list

    Welcome back to Easy Email Marketing. This episode is all about what you can send to your list without being salesy. Let’s get inspired and get sending content to your list!

     

    The six types of non-salesy content covered in this episode include:​ ​  
    Helpful Information
    Stories
    Motivational Content
    Insider Knowledge
    Behind The Scenes
    Opinion Piece

     

    There’s some helpful homework inside for you, too.

     

    And, rest assured, it’s absolutely okay to sell to your list, especially if someone signed up for a discount code or ticked a box at checkout.

     

    Don’t forget to grab your free copy of 80+ Fill In The Blank Email Ideas 👉🏻 yaelkeon.com/ideas

     

    Want to see more of what I get up to when I’m not podcasting? 
    Hang out with me on Instagram @yaelkeon
    Come join the free Facebook group Connect and Grow with Email with Yael Keon
    Grab your free download 80 Fill in the Blank Email Ideas

     

    And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

    See omnystudio.com/listener for privacy information.

    • 16 min
    The Best Email Marketing Software

    The Best Email Marketing Software

    Welcome back to Easy Email Marketing. In this episode I’m answering the question I’m most frequently asked whenever I’m delivering a free training. And, if you haven’t guessed it already, that million dollar question is “What is the best email marketing software?”.

     

    Topics covered in this episode include:​ ​  
    Why asking for people’s opinions on which email marketing in Facebook groups etc. is only going to add to your overwhelm
    Five-decision making criteria to choose your email marketing software

     

    Here’s the links to the email marketing software I do mention in the episode:

    ActiveCampaign* (*affiliate link)

    ConvertKit

    FloDesk

    Kajabi (membership platform with integrated email marketing software)

    Kartra (membership platform with integrated email marketing software)

    Klaviyo

    Mailchimp

    MailerLite

    Omnisend

     

    And, the all important tool to help you find the best email marketing software for your business:

    yaelkeon.com/software

     

    Want to see more of what I get up to when I’m not podcasting? 
    Hang out with me on Instagram @yaelkeon
    Come join the free Facebook group Connect and Grow with Email with Yael Keon
    Grab your free download 80 Fill in the Blank Email Ideas

     

    And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

    See omnystudio.com/listener for privacy information.

    • 16 min
    Digital Products Email Marketing in a Nutshell

    Digital Products Email Marketing in a Nutshell

    Welcome back to Easy Email Marketing. In this episode, I’m exploring the basics of email marketing for digital product businesses. Think course creators, membership owners, et cetera. Don’t worry if you’re not a service-based business, this is one of three starter episodes. Ecommerce businesses, I explored the basics of email marketing for your industry in episode 2. And service-based businesses, go back to episode 3, right around the corner. And, there’s more crossover than you would realise when it comes to email marketing, so even if you’re not a digital product business, tune in to find out more.

     

    Topics covered in this episode include:​ ​  
    A reminder that this is big picture, and not to implement everything at once
    How to grow your digital product business email marketing list
    Engaging and nurturing your list (and not just the newbies!) 
    Email automation for digital product businesses

     

    Want to see more of what I get up to when I’m not podcasting? 
    Hang out with me on Instagram @yaelkeon
    Come join the free Facebook group Connect and Grow with Email with Yael Keon
    Grab your free download 80 Fill in the Blank Email Ideas

     

    And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

    See omnystudio.com/listener for privacy information.

    • 16 min

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