Welcome to the final episode of the season. We've had some fantastic guests on the show and I’m excited to wrap up the season with an interview with the SEO expert and marketer Nicki Sciberras. Nicki worked in corporate advertising for 15 years, and now runs a full service marketing agency specialising in high converting tactics like SEO, Google and Facebook Ads.
If you’re anything like me, you love to write, but perhaps the SEO side of things seem a bit more technical and mysterious. I thoroughly enjoyed this opportunity to question Nicki on everything I wanted to know about SEO and what tactics I could easily implement. Some of the topics Nicki shares are some of the best ways to get started with SEO, why it’s important to have map out a clear customer journey alongside your SEO strategy, and why you don’t need to pay someone for SEO services when you’re just starting out. Nicki is so generous with the information that she shared with me here and has a load of resources for you, so be sure to check out the show notes and actually go and implement some of what we talk about here.
Links mentioned in this episode:
Nicki's Ultimate beginner SEO checklist
Copywriting for conversions
SEMRush SEO tools
Nicki's blogpost about search intent
Nicki's blogpost about third party cookies and the future of marketing
Nicki's course -- SEO made easy
As 2021 draws to a close, I’m wrapping up season one of the podcast. It took me way longer to get this out than I had thought. A few of the interviews were made almost a year ago! However, I’ve learned so much from all my podcast guests and I’ve been inspired, entertained and educated. Hopefully you’ve enjoyed listening to these conversations as much as I’ve enjoyed being a part of them. If there’s anything you’d like to hear about on the show, or anyone you’d like me to interview in the next season, please do get in touch. My current plans for season 2 are to take a deep dive into the world of book writing for coaches, so if that’s something that interests you then watch this space.
If you’re listening to this episode in real time, happy holidays and whenever you’re listening--happy writing!
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