18 episodes

Welcome to eCommentary with Andy Gray! 


With a mind full of questions and a mic, Andy is here to get the answers you need from the world of digital marketing and eCommerce.


By speaking to thought leaders in the industry, Andy is keeping you in the know with all things eComm. This is your chance to hear from the best and brightest minds in the world of online. 


Join us as we get answers on the latest trends, the highs and lows of growing the biggest brands and the lessons learnt along the way. 


This is eCommentary. We hope you enjoy the show.

eCommentary - A Digital Marketing and eCommerce Podcast by The Graygency Andy Gray

    • Business

Welcome to eCommentary with Andy Gray! 


With a mind full of questions and a mic, Andy is here to get the answers you need from the world of digital marketing and eCommerce.


By speaking to thought leaders in the industry, Andy is keeping you in the know with all things eComm. This is your chance to hear from the best and brightest minds in the world of online. 


Join us as we get answers on the latest trends, the highs and lows of growing the biggest brands and the lessons learnt along the way. 


This is eCommentary. We hope you enjoy the show.

    Breaking up with Black Friday w/ Founder & CEO of Son of a Tailor, Jess Fleischer

    Breaking up with Black Friday w/ Founder & CEO of Son of a Tailor, Jess Fleischer

    We’re going deep down the Black Friday rabbit hole this week, with Son of a Tailor Founder & CEO, Jess Fleischer. 


    Jess shares his views on why Son of a Tailor chooses not to run Black Friday offers or any usual promotions for that matter. As the leader of a sustainable fashion brand, Jess is committed to reengineering the clothing supply chain by offering made-to-order pieces, at scale. 


    Andy and Jess talk over the positives and negatives of running huge Black Friday campaigns, consumer mindsets, managing inventory levels and dig into the ultimate question – is it possible to run sustainable sales? 


    Have a listen and, as always, if you’re enjoying eCommentary, leave us a 5-star review! ⭐⭐⭐⭐⭐






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    Son of a Tailor (https://www.sonofatailor.com/)






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    • 28 min
    TikTok Marketing for Accelerated Growth with Jesper Tilsted Brok, Co-founder & CMO at Tjommi

    TikTok Marketing for Accelerated Growth with Jesper Tilsted Brok, Co-founder & CMO at Tjommi

    This week, Andy is joined by Jesper Brok, the co-founder and CMO of Tjommi. As a serial co-founder of multiple businesses, Jesper was able to give some incredible insights into the mindset of a founder.


    If you’re keen to learn all about TikTok marketing tactics for accelerated growth, this is definitely a must-listen.


    If you’re enjoying eCommentary, be sure to leave us a 5-star review! ⭐⭐⭐⭐⭐






    FOLLOW Jesper ►


    LinkedIn (https://www.linkedin.com/in/jesperbrok/)


    Tjommi (https://web.tjommi.app/)






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    • 46 min
    Black Friday & Cyber Monday Special: Our Paid Social Playbook

    Black Friday & Cyber Monday Special: Our Paid Social Playbook

    We’re changing things up this week on eCommentary. With Q4 heating up and Black Friday on the horizon, most marketing departments are in the thick of preparing for the busiest month of the year. 


    Take a peek behind the curtain of a busy agency and listen as we share the top tips in our paid social playbook. In this special episode, Andy discusses the importance of always-on campaigns, budgeting and consumer sentiment.  


    Join us for this BFCM special and as always, if you’re enjoying eCommentary, leave us a 5-start review! ⭐⭐⭐⭐⭐






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    • 14 min
    Putting the Performance in Performance Marketing, with Taylor Fraser, Marketing Director at Outway

    Putting the Performance in Performance Marketing, with Taylor Fraser, Marketing Director at Outway

    This week, we’re joined by Taylor Fraser, Marketing Director at Outway, an exciting D2C sock and apparel brand. Andy and Taylor dove head first into all things CRO, whitelisting, strategic partnership, and leveraging placements within email, newsletters and more. 


    Since 2019, Taylor and his team at Outway have been steadily growing and quietly smashing goals in the D2C space.  Learn all about how Taylor worked to transform his relatively small team into a content machine, pumping out both high-quality and UGC assets to drive CRO and build brand. 


    Have a listen and, as always, if you’re enjoying eCommentary, make our day and leave us a 5-star review. ⭐⭐⭐⭐⭐






    FOLLOW Taylor ►


    LinkedIn ( https://www.linkedin.com/in/taylor-fraser-b07309201/ )


    Twitter ( https://twitter.com/tayfrays?s=20&t=4_8y2WwbHC7Ah6CbxPpPCQ )


    Outway ( https://outway.com/ )






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    • 46 min
    How To Create a Winning Q4 Email Strategy, with Emil Kristensen, CMO at Drip.

    How To Create a Winning Q4 Email Strategy, with Emil Kristensen, CMO at Drip.

    This week we sat down with Emil Kristensen, CMO at Drip, for an email marketing deep dive.


    As a SaaS CMO, keynote speaker and podcast host himself, it’s fair to say Emil knows a thing or two about the world of email marketing. 


    Emil co-founded Sleeknote before they were acquired by Drip earlier this year. Drip helps thousands of brands improve, personalise, automate and scale their email marketing campaigns.


    Andy and Emil covered a range of topics in this episode, including lead generation, acquisition, segmentation, attribution and how brands can prepare for Black Friday.


    If you’re looking for full-proof tips and tricks for your Q4 email strategy, be sure to listen and leave us a 5-star review if you enjoy! 


    FOLLOW Emil ►


    LinkedIn (https://www.linkedin.com/in/emilgkristensen/)


    Podcast (https://marketingbrief.dk/)






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    • 43 min
    Why B2B Marketing Needs To Be Solid, Not Sexy, with Wendy Mak, CMO of Link Group

    Why B2B Marketing Needs To Be Solid, Not Sexy, with Wendy Mak, CMO of Link Group

    “I can still make things work with two sheets of paper, a bit of sticky tape and half a glass of water.” — Wendy Mak (quoting MacGyver)


    This week, Andy takes a B2B deep dive with Wendy Mak, Chief Marketing Officer at Link Group. With over 7000 employees, Link Group connects millions of clients worldwide with their financial assets. 


    Wendy shared some incredible insights with us, including the delicate balance of leading large marketing teams and the systems and processes they use. 


    This episode is packed with golden nuggets of marketing wisdom. If you’re looking to learn from a CMO working at the top of her field on large-scale campaigns, delivering world-class results, this is a must-listen! 


    And, if you’re enjoying eCommentary, we would love if you left us a 5-star review! ⭐️⭐️⭐️⭐️⭐️  


    FOLLOW Wendy ►


    LinkedIn (https://www.linkedin.com/in/wendyhmak)


    Instagram (@wendymak_stylist) 


    Wendy Mak’s Website (www.wendymak.com)






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    • 48 min

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