eCommerce Brand Builders Blossom Media

In today’s episode, we will be talking about how to build trust on social media. One of the biggest things you need from your audience and customers as an eCommerce brand is trust. Without trust, people won't want to buy from you. There are so many different brands competing for your customer's attention on social media, so without trusting you and your brand and your products, you won't cut through the noise and actually convert your audience. 

In this episode, we will cover how to build trust by: 


Getting customers to share your brand 
Increasing your engagement 
Posting photos of other people with your product  
Creating a personal brand 
Reviews  

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

 

Emily from The eCommerce Dropout joins us on the podcast today! Emily brings her knowledge of how to start and scale an eCommerce business online after building, operating, and profitably selling multiple successful eCommerce businesses by the age of 24. Emily now spends her time coaching women throughout all stages of the e-commerce journey, from launching a brand from scratch to scaling the business to $10K+ months.   

In this episode we will cover: 


How she got started in the eCommerce world at a young age 
An insight into her repeatable eCommerce formula  
Tips for identifying a winning product  
Mistakes you should avoid making when starting an eCommerce business 
Launch strategy tips  
Recommendations on how to scale  
The eCommerce programs Emily offers 

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Connect with Emily on her platforms: Website: https://theecommercedropout.com/  Instagram: https://www.instagram.com/theecommercedropout/  

Anna Van Dijk from Lunchbox Mini joins us on the podcast today to speak about her experience buying and growing a business. A mum of 2 and a business owner, Anna turned her passion for cooking, baking, and experimenting in the kitchen into a business she could run at home around her family. Lunchbox Mini now has a combined social media following of 100,000+, over 12,000 lunchbox packing mums in a Facebook community, and has launched her own brand and product range called Krumbsco.  

In this episode we will cover: 


Anna’s journey and how she has turned the business into what it is today 
When Anna started outsourcing certain tasks and how it helped with business growth 
How she created her Facebook community and keeps it growing 
How she has grown a large and engaged Instagram audience over the years 
Whether being a personal brand and face of her business was a conscious decision 
How building a personal brand has helped her business 
The marketing tool or platform that has provided the most business growth 
Whether she has invested in paid ads and what this looks like for her business  
Anna’s own brand and product range Krumbsco

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Connect with Anna on her platforms: Website: www.lunchboxmini.com Facebook: @lunchboxminiofficial  Instagram:  @lunchbox_mini 

Following on from a previous episode where I broke down the difference between Facebook, Google, Pinterest, and TikTok; today I will be providing an introduction into TikTok Ads and the key items you need to know when testing out this platform for your e-commerce business. 

In this episode we will cover: 


What TikTok Ads are all about and how they are set up  
Recommendations based on my own learnings and testing with clients  
The type of objectives and minimum budget to expect 
The type of audience targeting you can use with TikTok Ads 
Why I recommend Spark Ads  
Using your existing TikTok content to create ads 

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Paul Waddy is an E-Commerce Expert and Strategic Advisor who has worked with some of Australia’s most successful online retailers like Showpo, OZ Hair & beauty, Muscle Republic, and many more. On today’s episode Paul and I discuss his expertise in helping e-commerce businesses scale profitability.  

In today's episode we will cover: 


Paul’s journey into the e-commerce space 
Quick tips for businesses who might be struggling with their profit margin and how to increase their profit margin 
What Paul saw happen with those businesses who did suddenly skyrocket during COVID and how are they going now that we're back to normality  
What are the biggest or most common mistakes e-commerce brands are making 
Why Paul thinks Shopify is the best platform for e-commerce businesses 
Paul's predictions for e-commerce in 2023 and what he thinks people should be focusing on 

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Connect with Paul Waddy on his platforms:  Website: https://www.learnecommerce.com.au/ Instagram: https://www.instagram.com/paulwaddyecommerce/  Linkedin: https://www.linkedin.com/in/paul-waddy-9063b622/  

On today’s episode, we are joined by Jessie Healy, who, after years of running multi-million-pound digital marketing campaigns for companies like Etsy, Future Publishing, and Trinity Mirror, created her own ‘anti-agency’ called Webtopia. Today we break down the importance of email marketing and the ‘must-have’ email marketing flows you should set up for your e-commerce business.  

In this episode we will cover: 


How Jessie started out in digital marketing and what led her to start her own agency 
The email marketing essentials  
Email marketing flows you need to ensure you make the most of potential customers 
Why Jessie recommends Klayvio for an email marketing platform 
The main mistakes Jessie sees in email marketing 
The best ways to use paid ads to grow your email list 

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Connect with Jessie Healy on her platforms:  Website: https://www.jessiehealy.com/  LinkedIn: https://www.linkedin.com/in/ecommercecoach/  Email: hello@webtopia.co