157 episodes

Your Shopify business is on a journey. eCommerce Fastlane is assisting entrepreneurs and brand owners to navigate and accelerate growth in the complex world of ecommerce.
Hosted by Steve Hutt, Startup Founder and Senior Merchant Success Manager from Shopify Plus. In each episode, Steve and his expert partner guest, discuss the latest cutting-edge marketing strategies and tactics to fuel revenue growth and build lifetime customer loyalty.
Each podcast episode shares a proven roadmap to inspire, educate, and accelerate your success through learning, implementing, and iterating.
All it would take is a new idea, strategy, or Shopify app, to be the next thing you need to build a sustainable and successful business powered by Shopify.
I'm excited you're here! SUBSCRIBE to the show and let's get started!

See acast.com/privacy for privacy and opt-out information.

eCommerce Fastlane | Shopify E-Commerce Marketing Strategy Steve Hutt

    • Business
    • 4.9 • 56 Ratings

Your Shopify business is on a journey. eCommerce Fastlane is assisting entrepreneurs and brand owners to navigate and accelerate growth in the complex world of ecommerce.
Hosted by Steve Hutt, Startup Founder and Senior Merchant Success Manager from Shopify Plus. In each episode, Steve and his expert partner guest, discuss the latest cutting-edge marketing strategies and tactics to fuel revenue growth and build lifetime customer loyalty.
Each podcast episode shares a proven roadmap to inspire, educate, and accelerate your success through learning, implementing, and iterating.
All it would take is a new idea, strategy, or Shopify app, to be the next thing you need to build a sustainable and successful business powered by Shopify.
I'm excited you're here! SUBSCRIBE to the show and let's get started!

See acast.com/privacy for privacy and opt-out information.

    156: Discover The Total Economic Impact Of Partnerships For Your Shopify Brand

    156: Discover The Total Economic Impact Of Partnerships For Your Shopify Brand

    Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
    In today’s episode, my guest is Henry Prevette the Director of Partnerships at Impact. They are a platform and ecosystem that helps merchants acquire new customers through affiliates and influencer partnerships.
    They’ve traditionally powered affiliate and influencer programs for some of the largest ecommerce companies in the world, and are now delivering that same enterprise technology to Shopify and Shopify Plus merchants.
    They recently became a Shopify Plus Partner in the Affiliate and Influencer category. Their goal is to drive new customer acquisition for brands, through partnerships.
    What You Will Learn TodayLinks And Resources MentionedThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
    Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
    Episode Sponsor: SMSBUMPToday’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.
    Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.
    Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans. 

    See acast.com/privacy for privacy and opt-out information.

    • 30 min
    155: Make Fulfillment An Integral Part Of Your Competitive Advantage And Growth Strategy

    155: Make Fulfillment An Integral Part Of Your Competitive Advantage And Growth Strategy

    Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
    In today’s episode, my guest is Michael Krakaris the Co-Founder of Deliverr. They are a DTC fulfillment service that helps Shopify merchants of any size to offer 2-day and next-day delivery to their buyers.
    Their ultra-fast fulfillment speeds give buyers an unparalleled online shopping experience. This drives positive reviews, customer loyalty, and ultimately more sales and lifetime value for Shopify merchants.
    What You Will Learn TodayHow Shopify brands leverage fast fulfillment as a growth driver and an improved customer experience.How to implement Amazon Prime-like badging next to your products to increase sales.How Deliverr has been able to help brands reduce their cost-per-acquisition and ad spend efficiency.How to increase sales on marketplaces like Amazon, Walmart, eBay, and Wish.Links And Resources MentionedDeliverr$100 Free Shipping Option - thanks MichaelBattery Fulfillment With DeliverrHey Dude Shoes Case Study - Reduces CPA By Over 25%Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
    Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
    Episode Sponsor: VISELYToday’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.
    Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.
    Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!
    Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required.

    See acast.com/privacy for privacy and opt-out information.

    • 38 min
    154: Learn How Future-Focused Shopify Brands Are Thriving Through Differentiated Creative Experiences

    154: Learn How Future-Focused Shopify Brands Are Thriving Through Differentiated Creative Experiences

    Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
    In today’s episode, my guest is Mark Sandeno the CEO of Experiences. They are a Shopify App that helps any business sell experiences first and enjoy increased product sales in a supporting role to the experiences consumed.
    Experiential retailers aim to create communities around their brands in an effort to build shared experiences and strong brand affinity.
    What You Will Learn TodayWhat is Experiential Commerce and why it's important now.Why successful Shopify merchants are selling experiences to build community.The benefits of the Experiences App paired with Shopify POS.Why people are looking for creative new opportunities to gather and to create memories.Links And Resources MentionedExperiencesExperiences Shopify AppExperiences App 45 Day Free Trial - Thanks Mark!Helpful HumanThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
    Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
    Episode Sponsor: SMSBUMPToday’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.
    Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.
    Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans. 

    See acast.com/privacy for privacy and opt-out information.

    • 40 min
    153: Powerful Dynamic Ad Platform Engages 2x More Past Website Visitors Across Social And Web Properties

    153: Powerful Dynamic Ad Platform Engages 2x More Past Website Visitors Across Social And Web Properties

    Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
    In today’s episode, my guest is Eric Stockton the General Manager of SharpSpring Ads, formerly Perfect Audience. They are an ad retargeting platform that helps Shopify brands and the digital agencies that serve them, drive more revenue through retargeting.
    Make sure to listen through to the end and get access to an exclusive $1100 in ad credits.
    What You Will Learn TodayThe revenue and LTV benefits of retargeting through display and social ads.Benefits of a single solution for all of your store retargeting strategy.What is dynamic retargeting and how does it improve my conversion rate.How to reach the right audience without wasting money.Links And Resources MentionedSharpSpring Ads$1,000 Matching Ad Credit offer + $100 Bonus - thanks Eric!Shopify Store Dynamic Retargetting Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
    Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
    Episode Sponsor: VISELYToday’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.
    Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.
    Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!
    Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required.

    See acast.com/privacy for privacy and opt-out information.

    • 40 min
    152: How To Make Your Retention And Customer Lifetime Value Skyrocket For Your Shopify Brand

    152: How To Make Your Retention And Customer Lifetime Value Skyrocket For Your Shopify Brand

    Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
    In today’s episode, my guest is John Chao the Co-Founder of the Data Marketing Platform Segments. They are a self-guided marketing analytics platform that helps Shopify brands increase marketing ROI with 1-click segmentation paired with actionable insights.
    What You Will Learn TodayHow to uncover hidden revenue opportunities from your data.How to increase retention and customer loyalty for your Shopify brand.How to nurture customers across active, at-risk or churned states.How to optimize your marketing ROI by targeting customers with the most potential.How to unlock your store's data to know when and what customers are buying, then allowing you to take action with timely recommendations to increase repeat sales and order value.Links And Resources MentionedSegmentsSegments Shopify AppSegments Extended 30-Day Free Trial - Thanks John!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
    Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
    Episode Sponsor: SMSBUMPToday’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.
    Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.
    Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans. 

    See acast.com/privacy for privacy and opt-out information.

    • 40 min
    151: Generate More Revenue And Profit By Getting On The First Page Of Google

    151: Generate More Revenue And Profit By Getting On The First Page Of Google

    Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
    In today’s episode, I’m delighted to have two guests, Ofer Hendin, the Co-Founder of Okiano and Anthony Zysblat, the Head of PPC and Customer Operations. Okiano has developed some artificial intelligence technology to help Shopify brands get on the first page of Google.
    Their proprietary technology generates Google Ads campaigns, which are fully optimized for keywords, ads, and landing pages, ensuring a high-quality score and a low cost per click (CPC) resulting in lower advertising spend and increased revenue and higher ROAS.
    What You Will Learn TodayHow to increase revenue and profit while reducing advertising costs with Google Search.How AI is helping Shopify brands scale their Google Ads campaigns.How to get a higher impression rate on Google and at a significantly lower cost per click.How AI and advanced machine learning is a competitive advantage for many Shopify brands.Links And Resources MentionedOkianoOkiano Shopify AppOkiano Case Studies50% Off Offer For 3 Months - Thanks Ofer!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
    Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
    Episode Sponsor: VISELYToday’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.
    Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.
    Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!
    Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required.

    See acast.com/privacy for privacy and opt-out information.

    • 47 min

Customer Reviews

4.9 out of 5
56 Ratings

56 Ratings

Amanda_Michelle_ ,

Great Podcast!

This is a great podcast for anyone interested in e-commerce! You really learn something from every episode.

Andy and the Tuna 113 ,

Must-listen for anyone in ecommerce

Absolutely love Steve’s podcast. Highly recommend for anyone who works in ecommerce.

jpbertram ,

Super helpful!

This podcast is a tremendous resource for anyone looking to build out their e-commerce business and take it to the next level. Every single episode has been well worth my time.

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