Ecommerce Finance Podcast

Stephen Brown | LedgerGurus
  • 5.0 (4)
  • MANAGEMENT
  • UPDATED WEEKLY
Ecommerce Finance Podcast

Hosted by Stephen Brown, COO of LedgerGurus and co-owner of DTC brand Sole Toscana, this podcast is your go-to resource for mastering the financial side of ecommerce. Stephen and his team have worked with hundreds of brands through LedgerGurus which specializes in ecommerce accounting. Add to that his hands-on experience with Sole Toscana, gives him unique insights into the challenges and opportunities ecommerce businesses face. On The eCommerce Finance Podcast, we dive deep into the financial side of ecommerce. Any topic is open for discussion as everything you do in business has a financial impact. Be prepared to go deep with experts and brand leaders on a variety of topics with an understanding of their financial impacts. Join us as we bring you practical tips, expert insights, and real-world strategies to help you thrive with ecommerce. Tune in and transform your ecommerce business today!

  1. E12: Ecommerce in 2025: Mid-Year Lessons, Surprises, and Smart Moves

    1D AGO

    E12: Ecommerce in 2025: Mid-Year Lessons, Surprises, and Smart Moves

    Summary In this episode of the Ecommerce Finance Podcast, Stephen Brown and Lauren Maillard catch up on what’s really going on in ecommerce right now. They look back at Stephen’s predictions for 2025 - what he got right (and wrong) - and dig into big changes like new tariffs, the end of the de minimis rule, and what the “Big Beautiful Bill” actually means for sellers. They also chat about rising marketing costs, how AI is changing the way we search and shop, and what’s going on with TikTok. Plus, they dive into interest rates, economic curveballs, and smart ways to cut costs and build a brand that stands out. Takeaways Stephen shares his personal health journey and its impact on the podcast. The word of the year for ecommerce is 'tariff'. Tariffs have created significant challenges for ecommerce businesses. The de minimis rule is being phased out, affecting international drop shipping. The Big Beautiful Bill has both positive and negative implications for ecommerce. Marketing costs remain high, and AI is changing the landscape. There is a noticeable shift from Google to AI search tools like ChatGPT. AI is becoming a new sales channel for ecommerce businesses. TikTok's role in ecommerce is evolving, with mixed consumer engagement. Interest rates and inflation are creating economic challenges for ecommerce. Chapters 00:00 Introduction and Personal Update 02:33 Mid-Year E-Commerce Predictions Review 05:30 Impact of Tariffs on Ecommerce 08:39 The De Minimis Rule and Its Implications 11:35 Business Environment and the Big Beautiful Bill 14:43 Marketing Challenges and AI's Role 17:33 The Shift from Google to AI in Ecommerce 20:24 AI as a New Sales Channel 23:16 Conclusion and Future Outlook 25:07 The Evolution of Ecommerce e Purchases 26:53 The Future of Ecommerce and AI Integration 28:48 TikTok's Impact on E-Commerce 33:26 Navigating Economic Challenges in Ecommerce 40:40 Branding and Pricing Strategies in a Competitive Market 48:03 The Future of Ecommerce: Discipline and Strategy Work with Us https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&utm_medium=podcast&utm_campaign=e12

    51 min
  2. E11: The State of Ecommerce M&A in 2025

    MAR 26

    E11: The State of Ecommerce M&A in 2025

    In this episode of the Ecommerce Finance Podcast, host Stephen Brown interviews Josh Robbins from the Premara Group to discuss the current state of ecommerce mergers and acquisitions. They explore Josh's unique background in ecommerce, the evolution of M&A in the sector, and the factors that make consumer products businesses attractive to investors. The conversation delves into the challenges faced in M&A deals, the importance of understanding profitability and valuation, and the key factors that affect deal success. Josh emphasizes the need for preparation when selling a business and the significance of financial clarity, supply chain management, and effective marketing strategies. Takeaways The M&A market for ecommerce has seen significant fluctuations, with a recent slowdown in activity due to economic factors. Consumer products businesses that demonstrate revenue growth and profitability are more attractive to investors. Understanding unit economics and cost of goods sold is crucial for business owners. Key man risk and reliance on a single sales channel can deter potential buyers. Preparation is essential for business owners looking to sell, including understanding financials and market positioning. Engaging trusted advisors can help navigate the complexities of selling a business. Diversification in supply chain and sales channels reduces perceived risk for buyers. Effective marketing strategies are vital for customer acquisition and business growth. Selling a business is a team effort, and having the right support can lead to better outcomes. Chapters 00:00 Introduction to Ecommerce M&A 02:39 Josh Robbins' Ecommerce Journey 05:40 The Evolution of M&A in Ecommerce 08:45 Current Trends in Consumer Products 11:49 Understanding Profitability and Valuation 14:30 Challenges in M&A Transactions 17:24 Key Factors for Successful Deals 22:06 Understanding Cost of Goods Sold 27:34 Supply Chain and Sales Channel Diversification 38:59 Preparing to Sell Your Business Work With Us If you are considering an ecommerce exit and need help with your ecommerce accounting, reach out to us at LedgerGurus. We are an ecommerce-specialized accounting firm, and we can handle all your numbers so you can focus on growing your business and preparing to get the best possible selling price for your business.

    45 min
  3. E10: How to Choose the Right IMS for Your Ecommerce Business

    MAR 5

    E10: How to Choose the Right IMS for Your Ecommerce Business

    In this episode of the Ecommerce Finance Podcast, Stephen Brown and Scott Scharf discuss the critical aspects of selecting and implementing an inventory management system for ecommerce businesses. They explore the importance of inventory management as a key asset, the methodology for selecting the right system, and the expectations for implementation timelines. The conversation also covers when to consider an inventory management system, the differences between ERPs and inventory management systems, and the necessity of documenting processes for successful implementation. Takeaways Inventory is often the biggest asset in consumer product businesses. Many entrepreneurs struggle with inventory management due to reliance on spreadsheets. Selecting an inventory management system requires a clear understanding of business needs. Demos should focus on specific processes relevant to the business. Implementation of inventory systems often requires external expertise. Budgeting for implementation costs is crucial for success. Hiring an operations manager can significantly improve system adoption. Pain points in inventory management often indicate the need for a new system. Trusting but verifying your 3PL is essential for accurate inventory tracking. Documenting processes ensures consistency and efficiency in operations. Sound Bites "Trust but verify your 3PL." "Hire someone to help you with this." Chapters 00:00 Introduction to Inventory Management Systems 03:16 Challenges in Inventory Management 06:25 The Importance of Comprehensive Processes 09:23 Selecting the Right Inventory Management System 12:37 Methodology for Choosing an Inventory System 18:27 Implementation Expectations and Budgeting 25:56 Implementation Timeline and Feedback Mechanisms 31:52 The Role of Operations Management in E-commerce 37:15 Inventory Management Systems vs. 3PLs 39:01 Evaluating ERP Systems for E-commerce 47:41 Documenting Processes for Successful Implementation Guest Info Scott Scharf Scott@scharftech.com https://www.linkedin.com/in/scottscharfcc/ Work with Us Struggling to make sense of your ecommerce financials? Let LedgerGurus handle your accounting so you can focus on growth. Take control of your inventory accounting and unlock real profitability with our inventory consulting services.

    52 min
  4. E9: Why Inventory Accounting is So Hard (but SO IMPORTANT) for Ecommerce Brands

    FEB 26

    E9: Why Inventory Accounting is So Hard (but SO IMPORTANT) for Ecommerce Brands

    In this episode of the Ecommerce Finance Podcast, Stephen Brown and Brittany Brown delve into the complexities of inventory accounting and its critical role in financial management for ecommerce businesses. They discuss the challenges of accurately tracking inventory, the importance of accrual accounting, and the implications of Cost of Goods Sold on financial statements. The conversation highlights the necessity of operational maturity, understanding landed costs, and adhering to GAAP standards to ensure accurate financial reporting and profitability analysis. Brittany emphasizes that successful inventory management is not just about accounting but also about engaging in the operational processes that affect financial outcomes. Takeaways Inventory accounting is crucial for understanding financial health. Operational maturity is essential for accurate financial reporting. Accrual accounting provides a clearer picture of profitability. Cost of Goods Sold impacts both the balance sheet and profit and loss statements. Engagement in inventory management processes is key to success. Landed costs must be considered for accurate product valuation. GAAP standards ensure consistency in financial reporting. Understanding gross profit margins is vital for business sustainability. Accurate inventory accounting can prevent financial losses. Collaboration between accountants and business owners is necessary for success. Chapters 00:00 Introduction to Inventory Accounting Challenges 05:13 Understanding the Flow of Inventory Accounting 10:23 The Importance of Accurate Cost of Goods Sold 15:14 Navigating Financial Statements and Profitability 20:18 Engagement and Operational Maturity in Accounting 25:09 Conclusion: Mastering Inventory Accounting 25:55 Understanding Cost of Goods Sold 28:26 Landed Product Costs Explained 33:29 The Importance of Accurate Costing 34:11 Defining Cost of Goods Sold vs. Cost of Sales 38:57 The Impact of Accurate Financial Reporting 45:26 Inventory Management and Profitability Work with Us Struggling to make sense of your ecommerce financials? Let LedgerGurus handle your accounting so you can focus on growth—https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&utm_medium=podcast&utm_campaign=e9 Take control of your inventory accounting and unlock real profitability with our inventory consulting services—https://ledgergurus.com/ecommerce-accounting-services/inventory-consulting-for-ecommerce/?utm_source=RSS&utm_medium=podcast&utm_campaign=e9

    49 min
  5. E8: How to Calculate the Impact of Tariffs on Your Profitability

    FEB 19

    E8: How to Calculate the Impact of Tariffs on Your Profitability

    Summary In this episode of the Ecommerce Finance Podcast, Stephen Brown and Kelley Birrell discuss the financial implications of tariffs on businesses, particularly in the ecommerce sector. They explore how tariffs affect cost structures, profitability, and pricing strategies, emphasizing the importance of understanding customs value and elasticity of demand. The conversation also covers potential strategies for managing increased costs, including supply chain adjustments and efficiency improvements, while providing insights into the current economic landscape for ecommerce businesses. Download the FREE Tariff Impact Calculator: https://ledgergurus.com/portfolio/tariff-impact-calculator/?utm_source=RSS&utm_medium=podcast&utm_campaign=e8 Takeaways Tariffs are impacting businesses in real-time, requiring immediate decisions.Understanding customs value is crucial for calculating tariff impacts.Higher cost of goods sold leads to greater profitability challenges.Elasticity of demand plays a significant role in pricing decisions.Businesses must consider whether to absorb costs or pass them on to consumers.American manufacturers may benefit from increased tariffs on imports.Supply chain adjustments can be complex and time-consuming.Efficiency improvements are essential for maintaining profitability.Businesses need to scrutinize their spending more than ever due to rising costs. Chapters 00:00 Understanding Tariffs and Their Impact on Business 09:48 Strategies for Managing Increased Costs 20:22 Analyzing Price Elasticity and Consumer Behavior 29:52 Exploring Alternatives and Future Considerations Work with Us https://ledgergurus.com/the-ecommerce-finance-podcast/real-impact-of-tariffs/?utm_source=RSS&utm_medium=podcast&utm_campaign=e8

    36 min
  6. E7: Tariffs 101

    FEB 12

    E7: Tariffs 101

    Summary In this episode of the Ecommerce Finance Podcast, Stephen Brown and Bryce Judy discuss the complexities of tariffs, particularly focusing on the de minimis rule and its implications for e-commerce businesses. They explore recent changes in tariff policies, the impact on dropshipping, and the importance of compliance and accurate classification in trade. The conversation also covers duty drawbacks, customs processes, and best practices for importers navigating the evolving landscape of international trade. Takeaways The de minimis rule allows low-value shipments to enter duty-free. Recent tariff changes significantly impact e-commerce sellers. Duty drawback allows importers to reclaim duties on exported goods. Accurate classification is crucial to avoid fines and delays. Customs value is determined by the retail value for formal entries. Tariff engineering can help reduce tariff costs legally. Working with customs experts can save money in the long run. Misclassification can lead to severe penalties for businesses. Ecommerce businesses must stay informed about tariff changes. Navigating customs processes requires careful documentation and strategy. Sound Bites "This is a massive change for low value shipments." "You can classify it yourself, but it's risky." "Proceed with caution is probably the best advice." Chapters 00:00 Introduction to Tariffs and Tarifflo 02:50 Recent Changes in Tariff Regulations 05:32 Understanding De Minimis Rule Changes 08:01 Impact of Tariffs on E-commerce 11:01 Duty Drawbacks Explained 14:08 Key Components of Trade Compliance 16:41 Classification Process and Customs Procedures 19:06 Understanding Tariff Calculations 20:42 Best Practices for Managing Tariffs 23:07 Navigating Customs Disputes 25:50 Strategies for Tariff Mitigation 28:19 Country of Origin and Compliance 31:11 Conclusion and Future Considerations Work with LedgerGurus https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&utm_medium=podcast&utm_campaign=e7

    33 min
  7. E6: The Cost of Selling on Amazon in 2025

    FEB 5

    E6: The Cost of Selling on Amazon in 2025

    In this episode of The Ecommerce Finance Podcast, Stephen Brown and Liz Adamson discuss the evolving landscape of Amazon fees and the challenges sellers face in 2025. They explore the rising costs of advertising, the complexities of Fulfillment by Amazon (FBA), and the impact of Chinese sellers on the marketplace. Liz emphasizes the necessity of advertising for success on Amazon and the importance of building a strong brand to compete effectively. The conversation also touches on the implications of Amazon's fee structure and the strategies new sellers should adopt to thrive in this competitive environment. Sound Bites "If you're not advertising, you are losing sales." "Amazon is a pay-to-play environment now." "FBA is becoming harder and harder for sellers." Takeaways Amazon fees have increased significantly, now taking up to 60% of sales. Advertising costs are rising due to increased competition and new ad products. Sellers MUST invest in advertising to achieve visibility on Amazon. FBA reimbursement changes could impact sellers' margins. Sellers need to be aware of their fee structures to manage costs effectively. The influx of Chinese sellers is reshaping the competitive landscape on Amazon. Building a recognizable brand is crucial for long-term success. New sellers should prepare for significant upfront investment in marketing. Amazon's fee structure is under scrutiny due to antitrust concerns. Sellers must adapt to changes in FBA policies and shipping requirements. Chapters 00:00 Introduction to Amazon Fees and Ecommerce Landscape 02:29 Rising Costs: Understanding Amazon Fees 05:10 Advertising Strategies for Success on Amazon 07:24 The Importance of Advertising for New Sellers 10:09 Navigating FBA Changes and Challenges 13:09 Inventory Reimbursement Changes and Implications 15:48 FBA Shipment Strategies and Seller Responsibilities 18:39 Current Trends and Future Outlook for Amazon Sellers 20:21 Amazon's Power and Seller Scrutiny 26:23 Understanding FBA and Seller Fulfilled Prime 26:27 Referral Fees and Competitive Landscape 28:17 Amazon Haul: A New Marketplace Strategy 32:05 Challenges for American Sellers 38:45 Succeeding on Amazon: Strategies for New Sellers Work with LedgerGurus https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&utm_medium=podcast&utm_campaign=e6

    41 min
  8. E5: Shopify Plus Sales Tax Changes & Deep Dive into Sales Tax Complexity

    JAN 29

    E5: Shopify Plus Sales Tax Changes & Deep Dive into Sales Tax Complexity

    In this episode of the Ecommerce Finance Podcast, Stephen Brown and Mac Wright from Avalara discuss the upcoming changes to sales tax for Shopify Plus users. They delve into the complexities of sales tax calculation, the importance of understanding nexus, and the registration process for compliance. Mac explains how Avalara's tax engine simplifies the sales tax process for ecommerce businesses, while also addressing the challenges posed by varying tax laws across states and countries. The conversation highlights the need for businesses to stay informed and compliant in an ever-evolving tax landscape. Sound Bites "Sales tax is a complex and annoying world." "Nexus is your relationship with the state." "You need to collect tax if you have nexus." Takeaways Avalara has been a leader in tax technology for over 20 years.The relationship between Shopify and Avalara is changing with new tax solutions.Businesses must migrate to new tax engines by April 30, 2025.Sales tax is complex and requires understanding of nexus and registration.Nexus determines a business's obligation to collect sales tax.Collecting sales tax before registering can lead to complications.Sales tax calculation involves where, who, and what.Different customers may have different tax obligations.VAT is a significant consideration for international sales.Staying compliant with sales tax is crucial to avoid penalties. Chapters 00:00 Introduction to Sales Tax Changes in Ecommerce 02:09 Avalara's Role and Shopify Plus Integration 06:38 Migration Options for Shopify Plus Users 10:19 Understanding Sales Tax Complexity 11:34 Nexus: The Foundation of Sales Tax Obligations 19:05 The Registration Process for Sales Tax 21:30 Calculating Sales Tax: The Key Factors 28:39 The Importance of Product Taxability 31:26 Navigating VAT and International Sales Tax 37:02 The Future of Sales Tax Compliance Work with LedgerGurus https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&utm_medium=podcast&utm_campaign=e5 Sales Tax Services https://ledgergurus.com/ecommerce-accounting-services/sales-tax/?utm_source=RSS&utm_medium=podcast&utm_campaign=e5

    43 min
See All (13)

Trailer

5
out of 5
4 Ratings

About

Hosted by Stephen Brown, COO of LedgerGurus and co-owner of DTC brand Sole Toscana, this podcast is your go-to resource for mastering the financial side of ecommerce. Stephen and his team have worked with hundreds of brands through LedgerGurus which specializes in ecommerce accounting. Add to that his hands-on experience with Sole Toscana, gives him unique insights into the challenges and opportunities ecommerce businesses face. On The eCommerce Finance Podcast, we dive deep into the financial side of ecommerce. Any topic is open for discussion as everything you do in business has a financial impact. Be prepared to go deep with experts and brand leaders on a variety of topics with an understanding of their financial impacts. Join us as we bring you practical tips, expert insights, and real-world strategies to help you thrive with ecommerce. Tune in and transform your ecommerce business today!

Information

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada