Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.
274: How To Revamp Your Facebook Ad Performance In Q4
Many Ecommerce business owners are wondering how to reclaim their Facebook ad performance to finish on top. Ecommerce entrepreneurs saw some of their best months this spring with consumer’s response to the onset of COVID-19. However, as buying patterns started to shift, summer and fall have been incredibly challenging.
In this episode, Andrew Foxwell gives us some insight into what he's learned working with a variety of clients. We dive into how user behavior has changed, what businesses across the globe are experiencing, and leave you with several tactics you can use to increase your Facebook ad performance this year.
Episode Highlights 6:27 How user behavior is impacting the current state of Facebook 10:36 A global overview of Facebook ad performance 13:59 What the Shaq Stack is and how to use it 17:12 Using bid overrides to manage volatile Facebook ad performance 19:35 User-generated content and dynamic creative testing 22:49 The All-In-One Campaign Budget Optimization when nothing else is working 24:48 Finding your unique performance formula 27:36 How long you need to run campaigns to maximize Facebook ad performance 30:30 When to ramp up your Facebook ad budget 33:13 The top 3 things working for US-based advertisers 35:23 Andrew’s Q4 prediction on Facebook ad performance Links and Resources: Podcast 272: 20 Facebook Advertising Strategies You Need To Try Right Now Canva Kapwing Brand Growth Experts Foxwell Digital email@example.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes
273: From Barbershop To Retail Powerhouse: The Story Behind Scotch Porter
Ever Feel Like A Million Bucks After A $20 Haircut? Today’s Guest Knew That Feeling, And It Led Him To Create A Product That Hit More Than $1MM In Sales In Just 12 Months. Calvin Quallis is the Founder of Scotch Porter – a 7-figure New Jersey-based men’s grooming brand now on the shelves of major retailers like Walmart and Target.
The brand’s early beginnings trace back to his mom’s barbershop where Calvin noticed men couldn’t help but walk out with an entirely new pep in their step. Since then, Calvin has been on a mission to help men feel their best.
Calvin joins us on this episode to talk about what building Scotch Porter has been like, the struggles and challenges they’ve faced, marketing strategies that have worked for them, and so much more.
If you’re an ecommerce entrepreneur interested in going into retail, this episode is for you.
Episode Highlights 6:34 The power of a $20 haircut: What inspired the Scotch Porter brand 10:19 Creating a mission you can get behind 12:17 Laying the groundwork for Scotch Porter 15:29 The key characteristic you need to solve your startup problems 17:27 What Calvin wishes he knew before signing major retail contracts 21:29 Two things Calvin would approach differently if given another chance 23:15 The lengthy process of landing inside Playboy magazine 25:35 Scotch Porter’s marketing strategies to gain traction 27:55 How Calvin would launch a second brand with what he knows now 30:23 4 invaluable resources Calvin recommends for your entrepreneurial journey 32:26 Why Calvin will hop on a call with any entrepreneur
34:39 The benefits of bootstrapping vs being funded 36:29 How you can get in touch with Calvin and learn more about Scotch Porter Links and Resources: Scotch Porter Website Scotch Porter on Instagram Scotch Porter on Facebook Calvin Quallis on LinkedIn Calvin@scotchporter.com The Tim Ferriss Show The BoF Podcast Glossy Podcast Masters of Scale Podcast How I Built This Podcast Brand Growth Experts @a_brawn on Twitter Review or subscribe on iTunes
272: 20 Facebook Advertising Strategies You Need to Try Right Now
If you’re one of the few people who hasn’t been impacted by the recent turmoil around Facebook ads, consider yourself lucky. For everyone else, this episode is for you.
If you're an ecommerce business owner or agency who primarily drives traffic through Facebook advertising, you’re aware of the recent challenges. Between price increases, instability on the platform, and movies like The Social Dilemma that are going to bring even more transparency and scrutiny on advertising through Facebook, it’s a difficult time to grow your business using paid social.
Andrew Foxwell and I recorded two episodes back in February of 2019 where Andrew talks about 20 questions he likes to ask clients that are feeling stuck with their Facebook ads. It's still unbelievably relevant today. If you’re having challenges or are seeing a performance drop, these are the questions and strategies that you can revisit to bring new life to your ads.
Episode Highlights 7:29 Integrating user-generated content into your creative 8:43 Leveraging reviews and social proof in ad copy 10:16 Using square video link posts 11:56 Performance differences between lifestyle photos vs product images 13:50 The problem with unanswered comments on your paid social ad 17:50 How to give first-time customers a reason to try your product 19:19 Bringing new life to an old ad set 20:36 Utilizing dynamic pixel actions to introduce new prospecting audiences 22:29 Testing broad match dynamic product ads layered with interests 23:26 Splitting dynamic product ad time windows to give your customers the best treatment 24:24 Analyzing your audience overlap to help scale your ads 27:16 Using value bidding to increase your average order value 30:23 Bid overrides, the bully method and getting exposure in a competitive space 34:58 The importance of advertising to previous customers 37:32 Trying product bundling to bring up your AOV 42:02 Remarketing to engaged users 43:24 Reading your age report breakdown and how to find it 46:22 What your Add to Cart to Purchase ratio can tell you 48:08 How to try campaign budget optimization 49:45 The importance of getting a naming convention installed Links and Resources: Podcast 173: The 5 Step Process to Optimize Your Facebook Ad Account The Social Dilemma Brand Growth Experts Foxwell Digital firstname.lastname@example.org @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes
271: The Secret to Lowering Your Taxes with Offshore Business & Global Citizenship
Building an offshore business is often thought to be risky, or even illegal. However, it's now becoming a very common, and legal way, to lower your global tax rate -- as much as 42%. “Go where you’re treated best,” is Andrew Henderson’s famous tagline.
A US ex-pat and founder of Nomad Capitalist, Andrew has legally lowered his global tax rate from 43% to 1%. Now he helps entrepreneurs keep more of their own money, live freely around the world, and create wealth faster through offshore strategies.
I found Andrew when searching for a way to diversify my citizenship. I quickly discovered that he's a wealth of knowledge on ways to reduce your tax burden and I’m excited for you to listen to the show.
In this episode, we talk about common misconceptions about building an offshore business, what it’s really like living a nomadic lifestyle, and the benefits it can offer to both you and your family.
Episode Highlights 4:47 Andrew’s philosophy of viewing the world as your buffet 6:57 The history behind flag theory 9:48 Why you should be harnessing difficult countries for different benefits 13:02 The biggest misconceptions about offshore business 19:26 A case for investing in international real estate 22:46 Challenges associated with frontier markets 26:05 How families are taking advantage of global citizenship 30:21 The differences between a tax-friendly state and a tax-friendly country 33:51 What it’s like living a nomadic lifestyle 37:35 Andrew’s hypothesis on the future state of taxes 42:02 How to approach getting a second passport 47:42 Questions to ask yourself when deciding if an offshore business is right for you 52:03 Where you can get in touch with Andrew Links and Resources: Andrew’s Website Andrew’s YouTube Channel Nomad Capitalist on Facebook Nomad Capitalist on Instagram Nomad Capitalist on Twitter Nomad Capitalist Book The Golden Visa @a_brawn on Twitter Brand Growth Experts Review or subscribe on iTunes
270: $100MM in Less than Two Years: How Perfect Keto Grew a 9-Figure Business
Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months. Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years.
Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why retail is a last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it.
Episode Highlights 4:58 The problem with copying someone else’s formula for success 7:15 Starting a multimillion-dollar company by accident 12:52 What it’s like riding the wave of one of the largest diet crazes 16:02 How to solve nearly all of the problems in your business 20:00 Perfect Keto’s science experiment approach to business 22:03 Anthony’s experience with burnout 28:31 What Anthony wishes he knew before launching Perfect Keto 32:00 Anthony’s new approach to building teams and building a solid business foundation 34:02 The next health problem Anthony is looking to solve 36:42 What business owner’s need to know about entering retail 39:25 Advice for entrepreneurs working long hours and going off the grid 44:41 A mindset shift for entrepreneurs to start enjoying the process 50:17 How you can connect with Anthony Links and Resources: Anthony’s Website Anthony’s Newsletter Anthony on Twitter Perfect Keto Equip Foods Digital Minimalism by Cal Newport Indistractable by Nir Eyal @a_brawn on Twitter Brand Growth Experts Review or subscribe on iTunes
269: Essential Beliefs, Characteristics, and Habits of 9-Figure Ecommerce Entrepreneurs
Do you have a dream of building a 9-figure business? We’ve worked with Ecommerce entrepreneurs who have and here’s what they have in common.
Today I’m taking you behind the scenes into the Coalition, my Ecommerce coaching community for Ecommerce entrepreneurs. Every month we have a live training that dives into one aspect of growing your Ecommerce business. In this training, we are talking about the mindset shifts needed to reach 9-figure growth.
Drew Sanocki, CEO of AutoAnything and former CMO KarmaLoop, joins us and shares his experience running multiple 9-figure businesses. If you own or work with an established Ecommerce business and want to reach for that same success, this is for you.
Episode Highlights 8:31 The #1 prerequisite for building a 9-figure business 11:37 A key team characteristic at fast-growing companies 15:24 An unexpected truth about reinvention and the willingness to pivot 18:35 How to be laser-focused on your brand 20:10 Changing your philosophy around hiring and how to attract top talent 23:03 What your role as the founder actually evolves into 25:58 This is the #1 way to not get what you want 28:11 A founder’s trade-off between growth and time 30:57 Drew Sanocki’s background in Ecommerce 32:30 The biggest differences between a 7-figure and 9-figure company 34:48 When to introduce middle management to your team 37:27 What Drew spends the most time doing in his business today 44:30 Drew’s philosophy on hiring and the power of networking 46:57 What successful founders have in common 50:52 The difference between being a single founder and having a co-founder 52:59 Putting together a board for your business 54:08 How to build the most wealth as an entrepreneur 59:02 Auditions vs Hiring: How to ensure you’ve found the right fit 1:01:16 Deciding to keep your role as the CEO in a growing company 1:05:43 The difference between running a software company and Ecommerce business 1:13:08 Believing that an exit is possible 1:15:07 Why we are in the Golden Age of Ecommerce Links and Resources: AutoAnything Karmaloop The E-Myth by Michael Gerber EOS Model The Coalition Brand Growth Experts @a_brawn on Twitter Review or subscribe on iTunes
Customer ReviewsSee All
Kudos! Looking forward to your upcoming shows!
One of the smartest e-commerce podcasts out there!
Exploring the possibilities of e-commerce success can be such a headache without the right guide, and this no-nonsense podcast is the perfect mentor to have! Bringing in honest, transparent and tangible content as promised, Austin and Andrew clearly lay down workable strategies to the table with inspiring success stories from brilliant guests and assure substantial results to anyone applying them. This is such a high-quality podcast that every struggling entrepreneur must listen and subscribe to!
Long time listener, first time reviewer
From someone who never had any background or knowledge in marketing, but owns a company, this podcast does a fantastic job. Not only are you inspired by the successful stories, but it serves as proof that Andrew and Austin have actually helped these companies achieve their success. With all that knowledge across different product categories, their experience and knowledge is unparalleled. The other great thing is they don’t come off as an overly confident marketing group (which can be the case for a lot of competition).
You can tell this because they each have an open mind. As much as the podcast listeners learn, they are also learning.
It reminds me of Mythbusters. Both Jamie and Adam were experts, but they constantly asked the other how something worked from the perspective of the viewer, thus giving the viewers a really easy way to understand the science behind it.
Can’t wait to listen to more, keep it up!