45 episodes

Ecommerce Insights by Wicked Reports is the next evolution in a history of building data systems and putting them to work. Our goal is to level the playing field for e-commerce for small businesses in the wake of the oncoming data-driven, A.I. world of commerce. Small business owners will not get left behind!

Ecommerce Insights by Wicked Reports Podcast Scott Desgrosseilliers

    • Business
    • 5.0 • 4 Ratings

Ecommerce Insights by Wicked Reports is the next evolution in a history of building data systems and putting them to work. Our goal is to level the playing field for e-commerce for small businesses in the wake of the oncoming data-driven, A.I. world of commerce. Small business owners will not get left behind!

    A No-Brainer Way to Increase Ecommerce AOV and LTV with Kiril Kirilov

    A No-Brainer Way to Increase Ecommerce AOV and LTV with Kiril Kirilov

    Over half of revenue generated by businesses come from repeat customers so without systems in place for post-purchase retention, you’re surely losing a lot of money.

     

    Today, I have with me Kiril Kirilov, Co-Founder of Rush, an automated, state-of-the-art shipment tracking app for Shopify that helps drop shippers, brand owners, and agencies increase their AOV and LTV.

     

    Kiril shares with us valuable insights on how to effectively use the data that you get from your sales to convert one-time buyers into loyal paying customers.

     

    Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers!





    Episode Highlights:
    Introduction [00:00]
    How Kiril found his way to drop shipping [01:35]
    The story behind Kiril’s LinkedIn profiles [04:07]
    Kiril’s simple strategy for increasing LTV [05:01]
    A tip from Kiril on sustaining a buyer’s attention after a purchase [8:40]
    How Rush shows recommended products based on a customer's order [13:05]
    Staying on top of carrier delays [16:18]
    Just some crazy guys using some crazy techniques [22:41]
    Some parting insights on improving your sales [25:50]

     

     

    Resource Links: 
    Visit the Wicked Reports Website (https://www.wickedreports.com/)
    Rush’s Website (https://www.rush.app/)





    About our Guest:

    Kiril Kirilov is the CEO of Rush, a Shopify shipping software that helps drop shippers, brand owners, and agencies increase their AOV and LTV.

    Kiril specializes in customized branded tracking pages and smart shipping notifications to help businesses convert one-time buyers into loyal customers.

    Connect with Kiril through the Rush app and LinkedIn.





    Optimize Your Business’ Potential and Increase Marketing ROI

    If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

    Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

     

    Connect with E-Commerce Insights by Wicked Reports:
    Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
    Like us on Facebook: https://www.facebook.com/WickedReports
    Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

    See omnystudio.com/listener for privacy information.

    • 30 min
    Maximize Your SaaS Customer Acquisition through Social Ads and PPC with Aaron Zakowski

    Maximize Your SaaS Customer Acquisition through Social Ads and PPC with Aaron Zakowski

    Do you struggle to maximize customer acquisition for your SaaS company through paid advertising?

     

    Zammo Digital Founder Aaron Zakowski, who specializes in growing trial and demo signups for fast growing b2b SaaS companies, will help you out with your problem in this episode.

     

    Aaron talks through the ad strategies his company uses to generate more quality leads and how his company works on the variety of online channels they use.

     

    Aaron unloads tons of valuable insights on growing SaaS and ecommerce businesses in this episode so tune in now!

     

    Episode Highlights:
    Introduction [00:00]
    Aaron’s life before Zammo Digital [01:08]
    How Aaron ended up with SaaS as his niche [02:22]
    What people in SaaS struggle the most with [03:38]
    Google ads vs. Facebook ads: Scaling based on buyer intent [5:25]
    What Zammo Digital does to ensure the quality of leads they get [6:55]
    SaaS strategies that work best for Zammo Digital [8:32]
    How Zammo Digital deals with the different digital channels they use [11:45]
    The impact of the Apple-Facebook data wars on Zammo Digital [15:15]
    Aaron’s view of the iOS 15 updates and how they are preparing for it [18:55]





    Resource Links: 
    Visit the Wicked Reports Website (https://www.wickedreports.com/)
    Zammo Digital’s Website (https://zammodigital.com/)





    About our Guest:

    Aaron Zakowski is the founder of Zammo Digital, a company that uses sponsored social and PPC marketing to help SaaS, Ecommerce, and other businesses accelerate growth. 

    Aaron also hosts the SaaS Marketing Superstars Podcast,  where he dives into growth strategies from some of the fastest-growing SaaS companies. 

    Connect with Aaron through his website and LinkedIn account.





    Optimize Your Business’ Potential and Increase Marketing ROI

    If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

    Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

     

    Connect with E-Commerce Insights by Wicked Reports:
    Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
    Like us on Facebook: https://www.facebook.com/WickedReports
    Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

    See omnystudio.com/listener for privacy information.

    • 21 min
    Boost Your Revenue through Clear-Cut Ecom Marketing Attribution with Chris Mercer

    Boost Your Revenue through Clear-Cut Ecom Marketing Attribution with Chris Mercer

    In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on.

     

    Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce.

     

    Chris also shares his company’s best measurement practices and the challenges he encountered in his years of marketing tracking experience.

     

    Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers!

     

    Episode Highlights:
    Introduction [00:00]
    Why you don’t have to measure every action taken on your website [01:29]
    How Chris started with measurement marketing [02:58]
    The beauty of prioritizing measurement in doing business [06:13]
    Common false beliefs about measurement [8:20]
    Understanding customer behaviors through measurement marketing [16:05]
    MeasurementMarketing.io’s framework in delivering its services [18:17]
    Why data isn’t about the numbers [24:57]
    Challenging tracking projects that Chris had [28:03]
    Chris’ perspective on delayed conversions [33:39]
    Chris’ take on the drama between Apple and Facebook [36:14] 





    Resource Links: 
    Visit the Wicked Reports Website (https://www.wickedreports.com/)
    Measurement Marketing’s Website (https://measurementmarketing.io/)





    About our Guest:

    Chris Mercer is the co-founder of MeasurementMarketing.io with 20+ years of experience in sales, marketing, and training from speed reading to sales management.

    He is a top contributor and speaker at several analytics and optimization conferences and blogs, including ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, and Social Media Examiner.

    Get in touch with Chris through LinkedIn.

     

    Optimize Your Business’ Potential and Increase Marketing ROI

    If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

    Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

     

    Connect with E-Commerce Insights by Wicked Reports:
    Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
    Like us on Facebook: https://web.facebook.com/WickedReports
    Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

    See omnystudio.com/listener for privacy information.

    • 43 min
    Conversion Rate Optimization Tactics with Justin Christianson

    Conversion Rate Optimization Tactics with Justin Christianson

    While increasing your traffic can result in more sales, it's just as crucial to have effective conversion rate optimization tactics to transition your existing traffic into paying clients.

     

    Today, I have with me Conversion Fanatics President Justin Christianson to give a tighter grasp of the Conversion Rate Optimization (CRO) practice.

     

    Justin shares effective CRO strategies that his company uses which will definitely help you strategize accordingly in scaling your business.

     

    Join our discussion by tuning in to this episode!





    Episode Highlights:
    Introduction [00:00]
    How Justin got into the field of CRO [01:08]
    The type of data Justin had when he started [03:15]
    The evolution of Conversion Fanatic’s service delivery [04:34]
    Misconceptions about the CRO practice [7:43]
    Conversion Fanatic’s framework in doing CRO [12:39]
    Impact of traffic’s quantity and quality to Conversion Fanatic’s tests [19:22]
    Adaptability of Conversion Fanatic’s CRO strategies [23:01]
    CRO as a science and a guessing game [28:07]
    Tools and teams that make up a CRO project [29:48]
    Parting life and ecom lessons from Justin [33:38]





    Resource Links: 
    Visit the Wicked Reports Website (https://www.wickedreports.com/)
    Conversion Fanatic’s Website (https://conversionfanatics.com/)
    Get a copy of “Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing” by Justin Christianson (https://conversionfanatics.com/book)





    About our Guest:

    Justin Christianson is the Co-Founder and President of Conversion Fanatics, a full-service conversion rate optimization firm that's helped hundreds of businesses improve their performance, including Burt's Bees, Snow, NBC Sports, Dr. Axe, and many others. 

    Justin is also the author of the #1 Bestselling book “Conversion Fanatic: How to Double Your Customers, Sales, and Profits with A/B Testing.”

    Connect with Justin at One Spot Social.

     

     

    Optimize Your Business’ Potential and Increase Marketing ROI

    If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

    Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

     

    Connect with E-Commerce Insights by Wicked Reports:
    Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
    Like us on Facebook: https://web.facebook.com/WickedReports
    Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

    See omnystudio.com/listener for privacy information.

    • 37 min
    Mats and Marketing: Ecom Lessons from a Yoga Doctor Turned Highly-Acclaimed Marketer

    Mats and Marketing: Ecom Lessons from a Yoga Doctor Turned Highly-Acclaimed Marketer

    Starting your own niche is an extremely risky move. But once you’ve found the perfect recipe to make it work, overwhelming results are sure to go your way. 

     

    Today, I have with me Alanna Kaivalya, a pioneer in the online yoga teaching industry, to show us how setting your own business breakthroughs is possible.

     

    Alanna and I talk through her journey to becoming an award-winning marketer, from the amazing impacts of her yoga practice on how she runs her business to her takeaways in growing her online yoga teaching business.

     

    Tune in to this episode now and who knows? You could be the next industry leader showing up in business podcasts.

     

    Episode Highlights:
    Introduction [00:00]
    Alanna’s beginning in the online yoga teaching business [01:33]
    Beyond the mat: Yoga’s impact on running a business [05:41]
    How Alanna markets her online yoga teaching business [12:00]
    Alanna’s go-to sales funnel [15:20]
    How Alanna handles copywriting for her business [16:43]
    Alanna’s preferred ad-buying platforms and strategies [17:50]
    Publishing platforms for Alanna’s books [19:51]
    Alanna’s biggest learnings as a professor [22:13]
    Alanna’s tip on doing her sacred sound practice [27:37]
    The power of breath control in a meditation practice [30:05]
    Testings and iterations that Alanna took in growing her business [32:37]
    A nugget of wisdom from Alanna [34:43]





    Resource Links: 
    Visit the Wicked Reports Website (https://www.wickedreports.com/)
    Alanna Kaivalya’s website (https://alannak.com/)





    About our Guest:

    Alanna Kaivalya is the founder of the Spiritual Leadership Institute, the world's first higher-education training program dedicated to yoga psychology's cutting-edge field. 

    They offer the skills, methods, and tactics needed to enter into one's purpose as a spiritual leader, allowing them to use their gifts to make a significant difference in the lives of others.

    Connect with Alanna on her website.





    Optimize Your Business’ Potential and Increase Marketing ROI

    If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

    Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

     

    Connect with E-Commerce Insights by Wicked Reports:
    Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
    Like us on Facebook: https://web.facebook.com/WickedReports

    Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

    See omnystudio.com/listener for privacy information.

    • 37 min
    Scale Your Ecommerce Store the Badass Way With Jessica Totillo Coster

    Scale Your Ecommerce Store the Badass Way With Jessica Totillo Coster

    Scaling in ecommerce is no easy job. But if you have a tight grasp of which aspects you should focus on in your business, you’re surely going to thrive.

    Today, I have with me Ecommerce Badassery CEO/Founder Jessica Totillo Coster, an ecommerce and email marketing strategist who shares actionable steps for traffic, sales, and profit in putting up a successful ecom store. 

    Jessica talks about everything that she learned the hard way in her past experience so that you don’t have to go through the mistakes that she made.

    What are you still waiting for? Jump into the episode now.

     

    Episode Highlights:
    Introduction [00:00]
    Jessica’s business food for thought  [02:34]
    Business pains thatEcommerce Badassery heals [03:21]
    When to focus on customer retention and acquisition [07:12]
    Diagnosing your marketing platforms individually [9:51]
    What really matters in an email marketing campaign [12:03]
    Search Engine Optimization 101 with Jessica [15:31]
    Jessica’s time as the only employee of a 7-figure ecom store [24:57]
    Recreating in-person experience on the internet [30:31]
    Ways to grow your business according to Jessica [33:08]
    Jessica’s checklist of optimization [36:09]
    What Jessica thinks about the latest iOS updates [39:14]
    Why your business is not about you [43:03]

     

    Resource Links: 
    Visit the Wicked Reports Website (https://www.wickedreports.com/)
    Ecommerce Badassery (https://ecommercebadassery.com/)

     

    About our Guest:

    Ecommerce Badassery CEO/Founder Jessica Totillo Coster is an ecommerce and email marketing strategist who uses data and experience to help boutique owners and product entrepreneurs figure out the next best step in their business.

    Connect with Jessica through her LinkedIn account.





    Optimize Your Business’ Potential and Increase Marketing ROI

    If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

    Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.





    Connect with E-Commerce Insights by Wicked Reports:
    Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
    Like us on Facebook: https://web.facebook.com/WickedReports
    Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

    See omnystudio.com/listener for privacy information.

    • 45 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

THEDAYISMINE ,

A legitimate marketing math guy!

Good marketing these days, is good, because behind that marketing somewhere is a math and tracking guy. Scott is one of those guys. Tracking is becoming harder than it used to. Especially for someone like me who’s bad at math stuff. Great show. Gonna get wicked reports once I level up.

TannahZoe ,

Insights from an Expert

Scott has a great breadth of knowledge and insight to share. A must-listen for entrepreneurs seeking small business data system wisdom.

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